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Author: Yiliu Paul Tu
Publisher: Springer Nature
ISBN: 3031602641
Category :
Languages : en
Pages : 451
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Book Description
Author: Yiliu Paul Tu
Publisher: Springer Nature
ISBN: 3031602641
Category :
Languages : en
Pages : 451
Get Book Here
Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Andrew McAfee
Publisher: W. W. Norton & Company
ISBN: 0393254305
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“A clear and crisply written account of machine intelligence, big data and the sharing economy. But McAfee and Brynjolfsson also wisely acknowledge the limitations of their futurology and avoid over-simplification.” —Financial Times In The Second Machine Age, Andrew McAfee and Erik Brynjolfsson predicted some of the far-reaching effects of digital technologies on our lives and businesses. Now they’ve written a guide to help readers make the most of our collective future. Machine | Platform | Crowd outlines the opportunities and challenges inherent in the science fiction technologies that have come to life in recent years, like self-driving cars and 3D printers, online platforms for renting outfits and scheduling workouts, or crowd-sourced medical research and financial instruments.
Author: Mariusz Soltanifar
Publisher: Springer Nature
ISBN: 3030539148
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This open access book explores the global challenges and experiences related to digital entrepreneurial activities, using carefully selected examples from leading companies and economies that shape world business today and tomorrow. Digital entrepreneurship and the companies steering it have an enormous global impact; they promise to transform the business world and change the way we communicate with each other. These companies use digitalization and artificial intelligence to enhance the quality of decisions and augment their business and customer operations. This book demonstrates how cloud services are continuing to evolve; how cryptocurrencies are traded in the banking industry; how platforms are created to commercialize business, and how, taken together, these developments provide new opportunities in the digitalized era. Further, it discusses a wide range of digital factors changing the way businesses operate, including artificial intelligence, chatbots, voice search, augmented and virtual reality, as well as cyber threats and data privacy management. “Digitalization mirrors the Industrial Revolution’s impact. This book provides a complement of perspectives on the opportunities emanating from such a deep seated change in our economy. It is a comprehensive collection of thought leadership mapped into a very useful framework. Scholars, digital entrepreneurs and practitioners will benefit from this timely work.” Gina O’Connor, Professor of Innovation Management at Babson College, USA “This book defines and delineates the requirements for companies to enable their businesses to succeed in a post-COVID19 world. This book deftly examines how to accomplish and achieve digital entrepreneurship by leveraging cloud computing, AI, IoT and other critical technologies. This is truly a unique “must-read” book because it goes beyond theory and provides practical examples.” Charlie Isaacs, CTO of Customer Connection at Salesforce.com, USA "This book provides digital entrepreneurs useful guidance identifying, validating and building their venture. The international authors developed new perspectives on digital entrepreneurship that can support to create impact ventures.” Felix Staeritz, CEO FoundersLane, Member of the World Economic Forum Digital Leaders Board and bestselling author of FightBack, Germany
Author: Ron Legarski
Publisher: SolveForce
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 534
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Book Description
"The Evolution of Telecommunications: From Analog to Digital and Beyond" is an in-depth exploration of the telecommunications industry, tracing its history from the earliest forms of communication to the cutting-edge technologies that define the modern era. Written by Ron Legarski, a seasoned expert with over two decades of experience in the field, this book offers a comprehensive analysis of the technological advancements, industry shifts, and global events that have shaped telecommunications over the years. The book delves into the transformation from analog to digital communication, the rise of the internet, and the ongoing development of 5G and beyond. It covers critical topics such as the impact of AI, IoT, and edge computing on telecommunications, the role of quantum communication in securing networks, and the challenges posed by global events like the COVID-19 pandemic. In addition to historical context, "The Evolution of Telecommunications" provides detailed case studies of major companies and innovations, examining how industry leaders like AT&T, Verizon, and Nokia have navigated the changing landscape. It also explores the societal implications of telecommunications, including its role in driving economic growth, improving quality of life, and addressing global challenges like climate change and digital inclusion. With detailed appendices that include a glossary of key terms, a timeline of significant developments, and additional resources for further study, this book serves as both a comprehensive guide and a valuable reference for professionals, students, and anyone interested in the future of telecommunications. Whether you’re a telecommunications professional, a technology enthusiast, or simply curious about how the world stays connected, "The Evolution of Telecommunications" offers a thorough understanding of the forces that continue to shape our increasingly digital world.
Author: Sweta Dixit
Publisher: John Wiley & Sons
ISBN: 139423399X
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape. Artificial Intelligence-Enabled Businesses demonstrates how AI is a catalyst for change in business functional areas. Though still in the experimental phase, AI is instrumental in redefining the workforce, predicting consumer behavior, solving real-life marketing dynamics and modifications, recommending products and content, foreseeing demand, analyzing costs, strategizing, managing big data, enabling collaboration of cross-entities, and sparking new ethical, social and regulatory implications for business. Thus, AI can effectively guide the future of financial services, trading, mobile banking, last-mile delivery, logistics, and supply chain with a solution-oriented focus on discrete business problems. Furthermore, it is expected to educate leaders to act in an ever more accurate, complex, and sophisticated business environment with the combination of human and machine intelligence. The book offers effective, efficient, and strategically competent suggestions for handling new challenges and responsibilities and is aimed at leaders who wish to be more innovative. It covers the early stages of AI adoption by organizations across their functional areas and provides insightful guidance for practitioners in the suitable and timely adoption of AI. This book will greatly help to scale up AI by leveraging interdisciplinary collaboration with cross-functional, skill-diverse teams and result in a competitive advantage. Audience This book is for marketing professionals, organizational leaders, and researchers to leverage AI and new technologies across various business functions. It also fits the needs of academics, students, and trainers, providing insights, case studies, and practical strategies for driving growth in the rapidly evolving digital landscape.
Author: Vincenzo Morabito
Publisher: Springer
ISBN: 3319268740
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.
Author: Huadong Guo
Publisher: Springer Nature
ISBN: 9813299150
Category : Technology & Engineering
Languages : en
Pages : 846
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Book Description
This open access book offers a summary of the development of Digital Earth over the past twenty years. By reviewing the initial vision of Digital Earth, the evolution of that vision, the relevant key technologies, and the role of Digital Earth in helping people respond to global challenges, this publication reveals how and why Digital Earth is becoming vital for acquiring, processing, analysing and mining the rapidly growing volume of global data sets about the Earth. The main aspects of Digital Earth covered here include: Digital Earth platforms, remote sensing and navigation satellites, processing and visualizing geospatial information, geospatial information infrastructures, big data and cloud computing, transformation and zooming, artificial intelligence, Internet of Things, and social media. Moreover, the book covers in detail the multi-layered/multi-faceted roles of Digital Earth in response to sustainable development goals, climate changes, and mitigating disasters, the applications of Digital Earth (such as digital city and digital heritage), the citizen science in support of Digital Earth, the economic value of Digital Earth, and so on. This book also reviews the regional and national development of Digital Earth around the world, and discusses the role and effect of education and ethics. Lastly, it concludes with a summary of the challenges and forecasts the future trends of Digital Earth. By sharing case studies and a broad range of general and scientific insights into the science and technology of Digital Earth, this book offers an essential introduction for an ever-growing international audience.
Author: Amit Kumar Tyagi
Publisher: John Wiley & Sons
ISBN: 1394303572
Category : Computers
Languages : en
Pages : 628
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Book Description
An essential book on the applications of AI and digital twin technology in the smart manufacturing sector. In the rapidly evolving landscape of modern manufacturing, the integration of cutting-edge technologies has become imperative for businesses to remain competitive and adaptive. Among these technologies, Artificial Intelligence (AI) stands out as a transformative force, revolutionizing traditional manufacturing processes and making the way for the era of smart manufacturing. At the heart of this technological revolution lies the concept of the Digital Twin—an innovative approach that bridges the physical and digital realms of manufacturing. By creating a virtual representation of physical assets, processes, and systems, organizations can gain unprecedented insights, optimize operations, and enhance decision-making capabilities. This timely book explores the convergence of AI and Digital Twin technologies to empower smart manufacturing initiatives. Through a comprehensive examination of principles, methodologies, and practical applications, it explains the transformative potential of AI-enabled Digital Twins across various facets of the manufacturing lifecycle. From design and prototyping to production and maintenance, AI-enabled Digital Twins offer multifaceted advantages that redefine traditional paradigms. By leveraging AI algorithms for data analysis, predictive modeling, and autonomous optimization, manufacturers can achieve unparalleled levels of efficiency, quality, and agility. This book explains how AI enhances the capabilities of Digital Twins by creating a powerful tool that can optimize production processes, improve product quality, and streamline operations. Note that the Digital Twin in this context is a virtual representation of a physical manufacturing system, including machines, processes, and products. It continuously collects real-time data from sensors and other sources, allowing it to mirror the physical system’s behavior and performance. What sets this Digital Twin apart is the incorporation of AI algorithms and machine learning techniques that enable it to analyze and predict outcomes, recommend improvements, and autonomously make adjustments to enhance manufacturing efficiency. This book outlines essential elements, like real-time monitoring of machines, predictive analytics of machines and data, optimization of the resources, quality control of the product, resource management, decision support (timely or quickly accurate decisions). Moreover, this book elucidates the symbiotic relationship between AI and Digital Twins, highlighting how AI augments the capabilities of Digital Twins by infusing them with intelligence, adaptability, and autonomy. Hence, this book promises to enhance competitiveness, reduce operational costs, and facilitate innovation in the manufacturing industry. By harnessing AI’s capabilities in conjunction with Digital Twins, manufacturers can achieve a more agile and responsive production environment, ultimately driving the evolution of smart factories and Industry 4.0/5.0. Audience This book has a wide audience in computer science, artificial intelligence, and manufacturing engineering, as well as engineers in a variety of industrial manufacturing industries. It will also appeal to economists and policymakers working on the circular economy, clean tech investors, industrial decision-makers, and environmental professionals.
Author: Ponnusamy, Sivaram
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 542
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Book Description
The intersection of artificial intelligence (AI) and digital twin technology presents a problem and an unparalleled opportunity for transformation. Businesses grapple with the need for operational excellence, innovation, and a competitive edge, all while navigating the intricate web of data analytics, decision-making, and real-time monitoring. In response to these challenges, Harnessing AI and Digital Twin Technologies in Businesses emerges as an example of insight and guidance, offering a comprehensive exploration of the complementary connection between AI and digital twin technology. In a world where the convergence of these powerful tools transforms business intelligence, enabling initiative-taking decision-making and dynamic simulations. This book serves as a solution for decision-makers, technologists, and researchers seeking to not only understand but harness the potential of AI-powered digital twins to enhance productivity, creativity, and judgment in their operations.
