Dynamic Changes in an Expectancy-value Attitude Model as a Function of Multiple Exposures to Product Information

Dynamic Changes in an Expectancy-value Attitude Model as a Function of Multiple Exposures to Product Information PDF Author: Philip Arthur Dover
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ISBN:
Category : Advertising
Languages : en
Pages : 14

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Dynamic Changes in an Expectancy-value Attitude Model as a Function of Multiple Exposures to Product Information

Dynamic Changes in an Expectancy-value Attitude Model as a Function of Multiple Exposures to Product Information PDF Author: Philip Arthur Dover
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 14

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The Extended Expectancy-value Model of Attitude Measurement as a Predictor of Physician Prescribing Behavior

The Extended Expectancy-value Model of Attitude Measurement as a Predictor of Physician Prescribing Behavior PDF Author: Gilbert D. Harrell
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Category : Drugs
Languages : en
Pages : 44

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Contemporary Marketing Thought

Contemporary Marketing Thought PDF Author: Barnett Greenberg
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Category : Business & Economics
Languages : en
Pages : 584

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Ideas on Integrating [attitude] Theory with Information Processing Theory

Ideas on Integrating [attitude] Theory with Information Processing Theory PDF Author: Jerry C. Olson
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Category : Human information processing
Languages : en
Pages : 24

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Disconfirmation of Consumer Expectations Through Product Trial

Disconfirmation of Consumer Expectations Through Product Trial PDF Author: Jerry Corrie Olson
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Category : Consumers
Languages : en
Pages : 50

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Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure

Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure PDF Author: Jerry Corrie Olson
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Category : Consumers
Languages : en
Pages : 36

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An Examination of the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior

An Examination of the Relationship Between Benefit Segmentation, Multidimensional Scaling and Brand Choice Behavior PDF Author: Andrew A. Mitchell
Publisher:
ISBN:
Category : Consumers' preferences
Languages : en
Pages : 44

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AMA Winter Educators' Conference

AMA Winter Educators' Conference PDF Author:
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ISBN:
Category : Marketing
Languages : en
Pages : 468

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Stimulus-response Variables in New Product Research

Stimulus-response Variables in New Product Research PDF Author: Puthankurissi S. Raju
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Category : New products
Languages : en
Pages : 36

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Attitude Maturation

Attitude Maturation PDF Author: Jerry Corrie Olson
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Category :
Languages : en
Pages : 24

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