Author: Dadwal, Sumesh
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Book Description
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.
Drivers of SME Growth and Sustainability in Emerging Markets
Author: Dadwal, Sumesh
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Book Description
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 328
Book Description
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.
Drivers of SME Growth and Sustainability in Emerging Markets
Author: Sumesh Dadwal
Publisher: Business Science Reference
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. Drawing upon a wide range of topics, this book explores the multifaceted interactions that can either impede or enhance the growth and sustainability of SMEs in emerging markets. From examining the strategic risks SMEs face in relation to climate and sustainability, to analyzing the innovative practices and business models that can transform these enterprises into unicorns, the book provides in-depth analyses of critical factors affecting SME success. Furthermore, the book explores various financing avenues such as crowdfunding and micro financing and investigates the profound impact of digital transformation and disruptive technologies on SMEs. It also investigates the role of government procurement, artificial intelligence, and state-of-the-art digital solutions, highlighting their potential to propel SMEs forward. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.
Publisher: Business Science Reference
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. Drawing upon a wide range of topics, this book explores the multifaceted interactions that can either impede or enhance the growth and sustainability of SMEs in emerging markets. From examining the strategic risks SMEs face in relation to climate and sustainability, to analyzing the innovative practices and business models that can transform these enterprises into unicorns, the book provides in-depth analyses of critical factors affecting SME success. Furthermore, the book explores various financing avenues such as crowdfunding and micro financing and investigates the profound impact of digital transformation and disruptive technologies on SMEs. It also investigates the role of government procurement, artificial intelligence, and state-of-the-art digital solutions, highlighting their potential to propel SMEs forward. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.
Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
Author: Neeta Baporikar
Publisher:
ISBN: 9781799866329
Category : COVID-19 (Disease)
Languages : en
Pages :
Book Description
"This edited book deals with the continuing emphasis being placed on SMEs and Entrepreneurship, innovation, and sustainability globally especially now with the post-pandemic business atmosphere in both developed and developing economies"--
Publisher:
ISBN: 9781799866329
Category : COVID-19 (Disease)
Languages : en
Pages :
Book Description
"This edited book deals with the continuing emphasis being placed on SMEs and Entrepreneurship, innovation, and sustainability globally especially now with the post-pandemic business atmosphere in both developed and developing economies"--
Cybersecurity Measures for Logistics Industry Framework
Author: Jhanjhi, Noor Zaman
Publisher: IGI Global
ISBN: 1668476274
Category : Computers
Languages : en
Pages : 433
Book Description
Global supply chains are becoming more customer-centric and sustainable thanks to next-generation logistics management technologies. Automating logistics procedures greatly increases the productivity and efficiency of the workflow. There is a need, however, to create flexible and dynamic relationships among numerous stakeholders and the transparency and traceability of the supply chain. The digitalization of the supply chain process has improved these relationships and transparency; however, it has also created opportunities for cybercriminals to attack the logistics industry. Cybersecurity Measures for Logistics Industry Framework discusses the environment of the logistics industry in the context of new technologies and cybersecurity measures. Covering topics such as AI applications, inventory management, and sustainable computing, this premier reference source is an excellent resource for business leaders, IT managers, security experts, students and educators of higher education, librarians, researchers, and academicians.
Publisher: IGI Global
ISBN: 1668476274
Category : Computers
Languages : en
Pages : 433
Book Description
Global supply chains are becoming more customer-centric and sustainable thanks to next-generation logistics management technologies. Automating logistics procedures greatly increases the productivity and efficiency of the workflow. There is a need, however, to create flexible and dynamic relationships among numerous stakeholders and the transparency and traceability of the supply chain. The digitalization of the supply chain process has improved these relationships and transparency; however, it has also created opportunities for cybercriminals to attack the logistics industry. Cybersecurity Measures for Logistics Industry Framework discusses the environment of the logistics industry in the context of new technologies and cybersecurity measures. Covering topics such as AI applications, inventory management, and sustainable computing, this premier reference source is an excellent resource for business leaders, IT managers, security experts, students and educators of higher education, librarians, researchers, and academicians.
Achieving Secure and Transparent Supply Chains With Blockchain Technology
Author: Khan, Mustafa Rehman
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 363
Book Description
The advent of Industry Revolution 5.0 has brought unprecedented challenges to supply chain management, compromising the effectiveness, transparency, and security of operations. Traditional methods of transaction management and data sharing prove inadequate in this complex landscape, necessitating a comprehensive solution. Editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, an edited collection that offers a groundbreaking solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a transformative technology capable of revolutionizing supply chain management. With a focus on contemporary theoretical frameworks and the latest empirical findings, this book equips academics, practitioners, policymakers, researchers, professionals, and students with the knowledge needed to harness the power of blockchain technology in supply chain management. Covering diverse topics such as traceability, resilience, sustainability, and ethical sourcing, it explores the wide-ranging applications of blockchain in achieving secure and transparent supply chains. Achieving Secure and Transparent Supply Chains With Blockchain Technology serves as an indispensable resource for individuals involved in the field, offering a comprehensive guide to unlock the potential of secure and transparent supply chains in the digital age. With its forward-thinking approach and diverse perspectives, this book paves the way for a future where blockchain technology revolutionizes the management of supply chains.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 363
Book Description
The advent of Industry Revolution 5.0 has brought unprecedented challenges to supply chain management, compromising the effectiveness, transparency, and security of operations. Traditional methods of transaction management and data sharing prove inadequate in this complex landscape, necessitating a comprehensive solution. Editors Mustafa Khan, Naveed R. Khan, and Arsalan Ghouri present Achieving Secure and Transparent Supply Chains With Blockchain Technology, an edited collection that offers a groundbreaking solution. This book provides a thorough overview of blockchain technology and its potential to enhance supply chain efficiency, security, and resilience. By leveraging its decentralized and secure platform, blockchain emerges as a transformative technology capable of revolutionizing supply chain management. With a focus on contemporary theoretical frameworks and the latest empirical findings, this book equips academics, practitioners, policymakers, researchers, professionals, and students with the knowledge needed to harness the power of blockchain technology in supply chain management. Covering diverse topics such as traceability, resilience, sustainability, and ethical sourcing, it explores the wide-ranging applications of blockchain in achieving secure and transparent supply chains. Achieving Secure and Transparent Supply Chains With Blockchain Technology serves as an indispensable resource for individuals involved in the field, offering a comprehensive guide to unlock the potential of secure and transparent supply chains in the digital age. With its forward-thinking approach and diverse perspectives, this book paves the way for a future where blockchain technology revolutionizes the management of supply chains.
Strategic Innovations for Dynamic Supply Chains
Author: M?zrak, Filiz
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 362
Book Description
In the years following the global Covid-19 pandemic, existing issues in global supply chains became exacerbated, bringing attention to the need for advancement and innovation to solve the complex problems. We live in an era characterized by relentless technological advancements, global interconnectedness, and evolving consumer demands, and the supply chain management landscape is being forced to undergo profound transformations. Strategic Innovations for Dynamic Supply Chains offers a comprehensive exploration of the paradigm shifts, emerging trends, and groundbreaking strategies shaping the future of supply chain dynamics. Ideal for professionals, academics, and decision-makers navigating the complexities of contemporary supply chain management, the collaborative effort behind this book combines the insights of leading experts, industry visionaries, and innovative thinkers to unravel the complexities of modern supply chain ecosystems and provide a roadmap for organizations seeking to thrive in constant change. It emphasizes the importance of sustainability and responsiveness, and provides strategic frameworks for decision-makers.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 362
Book Description
In the years following the global Covid-19 pandemic, existing issues in global supply chains became exacerbated, bringing attention to the need for advancement and innovation to solve the complex problems. We live in an era characterized by relentless technological advancements, global interconnectedness, and evolving consumer demands, and the supply chain management landscape is being forced to undergo profound transformations. Strategic Innovations for Dynamic Supply Chains offers a comprehensive exploration of the paradigm shifts, emerging trends, and groundbreaking strategies shaping the future of supply chain dynamics. Ideal for professionals, academics, and decision-makers navigating the complexities of contemporary supply chain management, the collaborative effort behind this book combines the insights of leading experts, industry visionaries, and innovative thinkers to unravel the complexities of modern supply chain ecosystems and provide a roadmap for organizations seeking to thrive in constant change. It emphasizes the importance of sustainability and responsiveness, and provides strategic frameworks for decision-makers.
AI and Machine Learning Impacts in Intelligent Supply Chain
Author: Pandey, Binay Kumar
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 335
Book Description
Businesses are facing an unprecedented challenge - the urgent need to adapt and thrive in a world where intelligent factories and supply chains are the new norm. The digital transformation of supply chains is essential for staying competitive, but it is a complex journey fraught with uncertainties. How can organizations harness the power of emerging technologies like Artificial Intelligence (AI) and Machine Learning (ML) to increase profitability, cut supply chain costs, elevate customer service, and optimize their networks? The answers to these questions are crucial for business survival and success. AI and Machine Learning Impacts in Intelligent Supply Chain is a groundbreaking book that offers a comprehensive solution to the challenges posed by the Industry 4.0 revolution. This book is your indispensable guide to navigating the intricate world of supply chain digital transformation using innovative technologies. It provides real-world examples and insights that illustrate how AI and ML are the keys to solving complex supply chain problems, from inventory management to route optimization and beyond. Whether you are an academic scholar seeking to delve into the impact of AI and ML on supply chain management or a business leader striving to gain a competitive edge, this book is tailored to meet your needs.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 335
Book Description
Businesses are facing an unprecedented challenge - the urgent need to adapt and thrive in a world where intelligent factories and supply chains are the new norm. The digital transformation of supply chains is essential for staying competitive, but it is a complex journey fraught with uncertainties. How can organizations harness the power of emerging technologies like Artificial Intelligence (AI) and Machine Learning (ML) to increase profitability, cut supply chain costs, elevate customer service, and optimize their networks? The answers to these questions are crucial for business survival and success. AI and Machine Learning Impacts in Intelligent Supply Chain is a groundbreaking book that offers a comprehensive solution to the challenges posed by the Industry 4.0 revolution. This book is your indispensable guide to navigating the intricate world of supply chain digital transformation using innovative technologies. It provides real-world examples and insights that illustrate how AI and ML are the keys to solving complex supply chain problems, from inventory management to route optimization and beyond. Whether you are an academic scholar seeking to delve into the impact of AI and ML on supply chain management or a business leader striving to gain a competitive edge, this book is tailored to meet your needs.
Sustainable Partnership and Investment Strategies for Startups and SMEs
Author: Paul, Biswajit
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Sustainable development is a bigger issue than it has ever been before. The relationship between present needs and future imperatives defines our contemporary challenges, especially within the realms of societal aspirations, business enterprises, startups, and SMEs. The dynamic nature of today's entrepreneurial landscape, characterized by ceaseless challenges and constant change, underscores the urgency to align strategies with the imperatives of sustainable development. Sustainable Partnership and Investment Strategies for Startups and SMEs examines this issue and the intersection between sustainable development and the practical nuances of navigating the modern entrepreneurial landscape. The book serves as a comprehensive scholarly source, providing in-depth insights into the challenges of formulating strategies for ventures within the framework of Sustainable Development Goals (SDGs). From 'no poverty' to 'Partnerships for the Goals,' it scrutinizes the latest research, theoretical frameworks, and powerful approaches that lie at the heart of sustainable and responsible entrepreneurship. Against the backdrop of a constantly evolving world, the objective of the book comes to the forefront. Today's business and entrepreneurial practices grapple with an ever-changing environment, demanding contemporary and flexible business and investment strategies. Focusing on a select set of SDGs is not just a strategic imperative but a requirement for societal well-being and enduring business success.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Sustainable development is a bigger issue than it has ever been before. The relationship between present needs and future imperatives defines our contemporary challenges, especially within the realms of societal aspirations, business enterprises, startups, and SMEs. The dynamic nature of today's entrepreneurial landscape, characterized by ceaseless challenges and constant change, underscores the urgency to align strategies with the imperatives of sustainable development. Sustainable Partnership and Investment Strategies for Startups and SMEs examines this issue and the intersection between sustainable development and the practical nuances of navigating the modern entrepreneurial landscape. The book serves as a comprehensive scholarly source, providing in-depth insights into the challenges of formulating strategies for ventures within the framework of Sustainable Development Goals (SDGs). From 'no poverty' to 'Partnerships for the Goals,' it scrutinizes the latest research, theoretical frameworks, and powerful approaches that lie at the heart of sustainable and responsible entrepreneurship. Against the backdrop of a constantly evolving world, the objective of the book comes to the forefront. Today's business and entrepreneurial practices grapple with an ever-changing environment, demanding contemporary and flexible business and investment strategies. Focusing on a select set of SDGs is not just a strategic imperative but a requirement for societal well-being and enduring business success.
Demystifying the Dark Side of AI in Business
Author: Dadwal, Sumesh
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 291
Book Description
Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this book brings together articles from leading researchers, academicians, and professionals across disciplines to shed light on the dark side of AI. Through academic rigor and meticulous analysis, the book addresses key topics such as unethical AI implementation, safety risks, negative social impacts, unintended consequences, and legal concerns surrounding AI adoption. This book covers crucial topics such as governance, ethical concerns, safety risks, social impacts, and future perspectives. By illuminating the negative implications of AI, this book paves the way for responsible and informed AI adoption, ensuring a balance between the potential benefits and the inherent risks associated with this transformative technology. Targeting researchers, academicians, professionals, and students with a wide range of interests, this book offers a rich understanding of the theoretical and practical implications of AI. It serves as a valuable resource for management disciplines like human resource management, marketing, financial management, and operations management, enabling readers to grasp the nuances of ai in different organizational contexts.
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 291
Book Description
Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this book brings together articles from leading researchers, academicians, and professionals across disciplines to shed light on the dark side of AI. Through academic rigor and meticulous analysis, the book addresses key topics such as unethical AI implementation, safety risks, negative social impacts, unintended consequences, and legal concerns surrounding AI adoption. This book covers crucial topics such as governance, ethical concerns, safety risks, social impacts, and future perspectives. By illuminating the negative implications of AI, this book paves the way for responsible and informed AI adoption, ensuring a balance between the potential benefits and the inherent risks associated with this transformative technology. Targeting researchers, academicians, professionals, and students with a wide range of interests, this book offers a rich understanding of the theoretical and practical implications of AI. It serves as a valuable resource for management disciplines like human resource management, marketing, financial management, and operations management, enabling readers to grasp the nuances of ai in different organizational contexts.
Perspectives on Innovation and Technology Transfer in Managing Public Organizations
Author: Silva, Luan Carlos Santos
Publisher: IGI Global
ISBN: 1668498359
Category : Business & Economics
Languages : en
Pages : 395
Book Description
Perspectives on Innovation and Technology Transfer in Managing Public Organizations is a solution-oriented book that addresses the challenges faced by public organizations in today's fast-paced and competitive environment. The book recognizes the lack of a supportive organizational culture as a major hurdle that hampers innovation and technology transfer, limiting the ability of public organizations to adapt and remain competitive. Edited by Luan Carlos Silva from the Federal University of Grande Dourados (UFGD) in Brazil, this book offers a valuable collection of successful experiences from the Research Laboratory on Innovation and Technology Transfer (LABin) at UFGD, catering to professionals, researchers, and scholars in public management, innovation management, and technology transfer. Through practical insights and strategies, this book guides readers in cultivating a supportive organizational culture that fosters innovation and facilitates the adoption of innovative technologies. It presents compelling case studies and emphasizes the significance of effective leadership and collaboration among public organizations, private firms, and academic institutions. By delving into critical topics such as knowledge management, technology adoption, and organizational culture, the book equips individuals with the necessary knowledge and tools to overcome challenges in managing innovation and technology transfer in the public sector. With its potential to offer replicable experiences applicable to various public management models, Perspectives on Innovation and Technology Transfer in Managing Public Organizations empowers professionals, policymakers, researchers, and academics worldwide, enabling them to grasp the importance of innovation and technology transfer while providing practical guidance for successful management practices.
Publisher: IGI Global
ISBN: 1668498359
Category : Business & Economics
Languages : en
Pages : 395
Book Description
Perspectives on Innovation and Technology Transfer in Managing Public Organizations is a solution-oriented book that addresses the challenges faced by public organizations in today's fast-paced and competitive environment. The book recognizes the lack of a supportive organizational culture as a major hurdle that hampers innovation and technology transfer, limiting the ability of public organizations to adapt and remain competitive. Edited by Luan Carlos Silva from the Federal University of Grande Dourados (UFGD) in Brazil, this book offers a valuable collection of successful experiences from the Research Laboratory on Innovation and Technology Transfer (LABin) at UFGD, catering to professionals, researchers, and scholars in public management, innovation management, and technology transfer. Through practical insights and strategies, this book guides readers in cultivating a supportive organizational culture that fosters innovation and facilitates the adoption of innovative technologies. It presents compelling case studies and emphasizes the significance of effective leadership and collaboration among public organizations, private firms, and academic institutions. By delving into critical topics such as knowledge management, technology adoption, and organizational culture, the book equips individuals with the necessary knowledge and tools to overcome challenges in managing innovation and technology transfer in the public sector. With its potential to offer replicable experiences applicable to various public management models, Perspectives on Innovation and Technology Transfer in Managing Public Organizations empowers professionals, policymakers, researchers, and academics worldwide, enabling them to grasp the importance of innovation and technology transfer while providing practical guidance for successful management practices.