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Author: Jennifer Aaker
Publisher: John Wiley & Sons
ISBN: 0470614153
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Jennifer Aaker
Publisher: John Wiley & Sons
ISBN: 0470614153
Category : Business & Economics
Languages : en
Pages : 244
Get Book Here
Book Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Author: Thanhha Lai
Publisher: Univ. of Queensland Press
ISBN: 0702251178
Category : Juvenile Fiction
Languages : en
Pages : 227
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Book Description
Moving to America turns H&à's life inside out. For all the 10 years of her life, H&à has only known Saigon: the thrills of its markets, the joy of its traditions, the warmth of her friends close by, and the beauty of her very own papaya tree. But now the Vietnam War has reached her home. H&à and her family are forced to flee as Saigon falls, and they board a ship headed toward hope. In America, H&à discovers the foreign world of Alabama: the coldness of its strangers, the dullness of its food, the strange shape of its landscape, and the strength of her very own family. This is the moving story of one girl's year of change, dreams, grief, and healing as she journeys from one country to another, one life to the next.
Author: Myke Johnson
Publisher: Lulu.com
ISBN: 1365566862
Category : Nature
Languages : en
Pages : 181
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Book Description
In this time of ecological crisis, all that is holy calls us into a more intimate partnership with the diverse and beautiful beings of this earth. In Finding Our Way Home, Myke Johnson reflects on her personal journey into such a partnership and offers a guide for others to begin this path. Lyrically expressed, it weaves together lessons from a chamomile flower, a small bird, a copper beech tree, a garden slug, and a forest fern, along with insights from Indigenous philosophy, environmental science, fractal geometry, childhood Catholic mysticism, the prophet Elijah, fairy tales, and permaculture design. This eco-spiritual journey also wrestles with the history of our society's destruction of the natural world, and its roots in the original theft of the land from Indigenous peoples. Exploring the spiritual dimensions of our brokenness, it offers tools to create healing. Finding Our Way Home is a ceremony to remember our essential unity with all of life.
Author: Nancy Lawson
Publisher: Chronicle Books
ISBN: 1616896175
Category :
Languages : en
Pages : 226
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Book Description
In this eloquent plea for compassion and respect for all species, journalist and gardener Nancy Lawson describes why and how to welcome wildlife to our backyards. Through engaging anecdotes and inspired advice, profiles of home gardeners throughout the country, and interviews with scientists and horticulturalists, Lawson applies the broader lessons of ecology to our own outdoor spaces. Detailed chapters address planting for wildlife by choosing native species; providing habitats that shelter baby animals, as well as birds, bees, and butterflies; creating safe zones in the garden; cohabiting with creatures often regarded as pests; letting nature be your garden designer; and encouraging natural processes and evolution in the garden. The Humane Gardener fills a unique niche in describing simple principles for both attracting wildlife and peacefully resolving conflicts with all the creatures that share our world.
Author: Tom Herstad
Publisher: Tom Herstad
ISBN: 1989229050
Category : Body, Mind & Spirit
Languages : en
Pages : 346
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Book Description
Large Print Edition “Your writing is enlightening and beautiful. I especially enjoyed the rays of sunshine you captured in the fun family memories, among the poignant stories you have shared so openly. Thank you from the bottom of my heart.” Yvonne Finn, Your Relationship Whisperer “I sat with my father during his last days on earth, and just picking up your book and reading your inspiring, uplifting writing helped me with the journey we both had to go through.” Austin Freedman, Psychotherapist, Life Coach From the Publishers: Do you want to make better decisions and improve your life? Do you want to grow closer with your children, gain a stronger and more loving relationship with your spouse or other loved ones? Do you feel there is more for you to explore in this life and you don’t know where or how to start? You will find many solutions in this book. This is the SECOND EDITION with even more photographs and additional stories. It is a quick read, and has already helped many people who have read it. This treasure of a book will change your perspective on life, help you gain clarity and bring more joy into it. Tom Herstad shares his deepest feelings about his childhood, adolescence, his family, and his lessons learned. With astute humor Tom humbly and lovingly shares how much his wonderful spiritual mother, Margie, has impacted him and his life. His uplifting, warm and easy-to-read writing style invites you to look deeper inside yourself, and at the world and people around you. From the Back Cover: Despite her childhood hardships, then losing the love of her life and becoming a young widow with four children, the beautiful, vivacious Margie dedicated her life to loving, caring and sharing her wisdom. Margie opened her heart and her home to help those who needed her loving guidance. With unswerving devotion to her family and friends, she transformed lives and inspired joy and hope in everyone through her generosity, sense of fun, and unfailing faith. The many recollections within this uplifting tribute to a unique, sweet soul, portray Margie’s loving legacy. Love, Care and Share will inspire you to find what is most important to you. You will discover your own truth, and how everyone, everywhere, every day has opportunities to make a positive difference. Margie always said, “We are the hands and fingers of God, but we have to use them.” Praise for LOVE, CARE AND SHARE I started reading Love, Care and Share just after 7pm and it’s now 9:20pm. I was deeply drawn into it and it was like being with Margie again, only through your eyes and words. For these past few hours she “Lived” again. Thank you for that. The raw emotion expressed comes through vividly, about a Son’s Love for his Mother bringing her life into meaningful events and wanting her to be remembered as someone many of us Loved. I have often said to others that we go through life never really seeing others and ourselves but for our outer shells/bodies, instead of seeing the real entity that we are; which is the Soul. Margie saw the Soul and therefore was able to love as she did. - Chris Price I can’t tell you how much I enjoyed reading about your Mom in Love, Care and Share. It was amazing and the stories just made me sorry I didn’t know her myself. She must have had the biggest, kindest heart. Her willingness to give her time and her home and anything else which was needed made her very special indeed. You must miss her terribly. Your writing was lovely and by the end, I felt as though I knew all of you in a way I hadn’t before. Thank you for sharing it with me my friend. - Love, Sherry
Author: Calvin W. Schwabe
Publisher: University of Virginia Press
ISBN: 9780813911625
Category : Cooking
Languages : en
Pages : 492
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Book Description
Includes recipes for cooking horse meat, goats, dogs, cats, rats, rabbits, hares, squirrels, turtles, snakes, eels, sharks, frogs, and insects, among other unusual food sources.
Author: Dennis Paulson
Publisher: Princeton University Press
ISBN: 1400832942
Category : Nature
Languages : en
Pages : 536
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Book Description
Dragonflies and Damselflies of the West is the first fully illustrated field guide to all 348 species of dragonflies and damselflies in western North America. Dragonflies and damselflies are large, stunningly beautiful insects, as readily observable as birds and butterflies. This unique guide makes identifying them easy--its compact size and user-friendly design make it the only guide you need in the field. Every species is generously illustrated with full-color photographs and a distribution map, and structural features are illustrated where they aid in-hand identification. Detailed species accounts include information on size, distribution, flight season, similar species, habitat, and natural history. Dennis Paulson's introduction provides an essential primer on the biology, natural history, and conservation of these important and fascinating insects, along with helpful tips on how to observe and photograph them. Dragonflies and Damselflies of the West is the field guide naturalists, conservationists, and dragonfly enthusiasts have been waiting for. Covers all 348 western species in detail Features a wealth of color photographs Provides a color distribution map for every species Includes helpful identification tips Serves as an essential introduction to dragonflies and their natural history
Author: Mrs. Alfred Gatty
Publisher:
ISBN:
Category :
Languages : en
Pages : 204
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Book Description
Author: Shokoofeh Azar
Publisher: Europa Editions
ISBN: 1609455665
Category : Fiction
Languages : en
Pages : 202
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Book Description
A grieving family flees Tehran after the Islamic Revolution in this novel of “magical realism with a Persian twist” translated from Farsi (The Guardian, UK). When their home in Tehran is burned to the ground by zealots, killing their thirteen-year-old daughter Bahar, a once-prominent family flees to a small village. There, they hope to preserve both their intellectual freedom and their lives. But they soon find themselves caught up in the post-revolutionary chaos that sweeps across their ancient land and its people. Bahar’s mother, after a tragic loss, will embark on a long, eventful journey in search of meaning in a world swept up in the post-revolutionary madness. The Enlightenment of the Greengage Tree speaks of the power of imagination when confronted with cruelty, and of our human need to make sense of trauma through the ritual of storytelling itself. Through her unforgettable characters, Iranian novelist Shokoofeh Azar weaves a timely and timeless story that juxtaposes the beauty of an ancient, vibrant culture with the brutality of an oppressive political regime. “[Azar’s] book is a great journey. It moves places and it moves us as readers, in an emotional and intellectual sense.” —Robert Wood, The Los Angeles Review of Books
Author: Sidney W. Dunkle
Publisher: Oxford University Press
ISBN: 0199727295
Category : Nature
Languages : en
Pages : 369
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Book Description
Dragonfly watching is fast becoming an enjoyable and exciting hobby for many of those who love butterfly watching. This book picks up on that trend and brings it to the reader in an attractive and accessible format. A new addition to Oxford's acclaimed Butterflies through Binoculars series of field guides, Dragonflies through Binoculars allows for quick and easy identification of all the 300-plus species of dragonflies that have been found in the United States and Canada. In these well-illustrated pages, Sidney W. Dunkle answers any query the beginner or expert might have on the subject of dragonfly-watching on this continent--what kind of binoculars to buy, where to start looking for dragonflies, how to photograph these striking creatures, which clubs or societies to join, and so forth. Other important features for this handy field guide include detailed accounts of every species mentioned, useful information on habitats, explanations of mating rituals, full-color photographs of most of the species described, and range maps.
