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Author: David Falzani
Publisher: Pearson UK
ISBN: 1292426357
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company’s ability to reinvest than top line sales growth. But if you don’t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you’ll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Author: David Falzani
Publisher: Pearson UK
ISBN: 1292426357
Category : Business & Economics
Languages : en
Pages : 239
Get Book Here
Book Description
Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company’s ability to reinvest than top line sales growth. But if you don’t understand the psychology of pricing, having the wrong price can undermine your chances for success. Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you’ll be able to answer the following questions for your business or product: How much should we charge for our product or service? How much are our customers willing to pay? If we increase our price, will we lose customers? How can setting prices help us cover our costs? What are the benefits of a pricing strategy? Will increasing or decreasing prices help my business to succeed? Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury. A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.
Author: Jagmohan Raju
Publisher:
ISBN:
Category :
Languages : en
Pages : 225
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Book Description
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In Smart Pricing, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focusing on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. To do so, they draw on their own breakthrough pricing research, as well as their most recent work helping enterprises rethink their approaches to pricing. Raju and Zhang make pricing more t.
Author: Jagmohan Raju
Publisher: Pearson Prentice Hall
ISBN: 0137071884
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
Author: Reed K. Holden
Publisher: John Wiley & Sons
ISBN: 1118045343
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.
Author: Ronald J. Baker
Publisher: John Wiley & Sons
ISBN: 047092957X
Category : Business & Economics
Languages : en
Pages : 78
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Book Description
Praise for IMPLEMENTING VALUE PRICING A Radical Business Model for Professional Firms "Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics, the advanced ideas, the workbooks, the case studies everything. This is a must-have and a terrific book." Reed K. Holden founder and CEO, Holden Advisors, Corp., Associate Professor, Columbia University www.holdenadvisors.com "We've known through Ron Baker's earlier books that he's not just an extraordinary thinker and truly brilliant writer he's a mover and a shaker on a mission. This is the End of Time! Brilliant." Paul Dunn Chairman, B1G1® www.b1g1.com "Implementing Value Pricing is a powerful blend of theory, strategy, and tactics. Ron Baker's most recent offering is ambitious in scope, exploring topics that include economic theory, customer orientation, value identification, service positioning, and pricing strategy. He weaves all of them together seamlessly, and includes numerous examples to illustrate his primary points. I have applied the knowledge I've gained from his body of work, and the benefits to me and to my customers have been immediate, significant, and ongoing." Brent Uren Principal, Valuation & Business Modeling Ernst & Young® www.ey.com "Ron Baker is a revolutionary. He is on a radical crusade to align the interests of service providers with those of their customers by having lawyers, accountants, and consultants charge based on the value they provide, rather than the effort it takes. Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well. The hallmark of a manifesto is an unyielding sense of purpose and a call to action. Let the revolution begin." Robert G. Cross, Chairman and CEO, Revenue Analytics, Inc. Author, Revenue Management: Hard-Core Tactics for Market Domination
Author: Joseph Zale
Publisher: Pearson Higher Ed
ISBN: 013299822X
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
Author: Jan Y. Yang
Publisher: Springer Nature
ISBN: 3030507777
Category : Business & Economics
Languages : en
Pages : 173
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Book Description
The price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a "price wonderland" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. Structured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts with us as customers.
Author: Frederick Parker
Publisher: CRC Press
ISBN: 1040081541
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
Most books on manufacturing focus on production. This book is different; it describes techniques for excelling in engineering design, marketing strategies, and customer service inside a manufacturing company. Managing a successful manufacturing company in today‘s competitive global economy requires teamwork between the above disciplines. It is no l
Author: David Radin
Publisher: O'Reilly
ISBN: 9781565920644
Category : Business & Economics
Languages : en
Pages : 426
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Book Description
The expanding global market offers many opportunities for the software industry; however, many new software companies never realize their potential. They write some great code--but they can't address the "business" side of running a profitable enterprise. Many potentially great companies have fallen by the wayside because their founders didn't understand their market, didn't understand how to get the word out, or didn't understand the mechanics of the business.Building a Successful Software Business is a handbook for the new software entrepreneur and the old hand alike. If you're thinking of starting a company around a program you've written, this book will guide you toward success. If you're an old hand in the software industry, this book will help you sharpen your skills or will provide a refresher course.If you're thinking of building a company around some software you've developed, there's no better time than the present. Let this book start you on the way to success.Topics include: Marketing strategies and tactics Customer fulfillment, training, and support Getting your product out the door Using consultants effectively Understanding cash flow Includes a guide to other business resources.
Author: Josh Altman
Publisher: John Wiley & Sons
ISBN: 1119560128
Category : Business & Economics
Languages : en
Pages : 184
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Book Description
Land the deals you want and develop your instincts with million-dollar negotiation techniques After selling over $3 Billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, co-star of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America’s top agents. Buying or selling a house, whether for a client or yourself, is one of the most important (and most stressful) deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills. But by mastering the same techniques that sell multi-million-dollar homes in Bel Air and Beverly Hills, you can attract buyers and close deals on any property. Josh breaks down the art of real estate into three simple parts. First, he’ll help you get business in the door during the Opening. Then he takes you step-by-step through the Work: everything between the first handshake and the last. And finally, the Close, the last step that ensures all your hard work pays off as you seal the deal. Learn how to open with a prospect, work the deal, close, open, and repeat Build and market your reputation, creating more sales opportunities Develop the traits of a closer in you and your team Drive the deal forward and get the best price for your property by creating desire, scarcity, and demand Successful real estate sales are driven by the same principles, whether they happen in the Hollywood Hills or just down the street. Josh wants to put those principles, and the techniques for applying them, in your hands. Learn them and discover what you can achieve.
