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Author: Matt Wallaert
Publisher: Penguin
ISBN: 0525534431
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they scale it to everyone. The result? Companies overspend on marketing to drive engagement with products and services that people don't want and won't help them be happier and healthier. Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert is a behavioral psychologist who has led product design at organizations ranging from startups like Clover Health to industry leaders such as Microsoft. Whether dissecting the success behind Uber's ridesharing service or Flamin' Hot Cheetos, he underscores with clarity and humor how this approach can improve the way we work and live. This is an essential roadmap for building products that matter--and changing behavior for the better.
Author: V. Anton Spraul
Publisher: No Starch Press
ISBN: 1593274564
Category : Computers
Languages : en
Pages : 260
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Book Description
The real challenge of programming isn't learning a language's syntax—it's learning to creatively solve problems so you can build something great. In this one-of-a-kind text, author V. Anton Spraul breaks down the ways that programmers solve problems and teaches you what other introductory books often ignore: how to Think Like a Programmer. Each chapter tackles a single programming concept, like classes, pointers, and recursion, and open-ended exercises throughout challenge you to apply your knowledge. You'll also learn how to: –Split problems into discrete components to make them easier to solve –Make the most of code reuse with functions, classes, and libraries –Pick the perfect data structure for a particular job –Master more advanced programming tools like recursion and dynamic memory –Organize your thoughts and develop strategies to tackle particular types of problems Although the book's examples are written in C++, the creative problem-solving concepts they illustrate go beyond any particular language; in fact, they often reach outside the realm of computer science. As the most skillful programmers know, writing great code is a creative art—and the first step in creating your masterpiece is learning to Think Like a Programmer.
Author: Randy Pausch
Publisher:
ISBN: 9780340978504
Category : Cancer
Languages : en
Pages : 0
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Book Description
The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.
Author: Carl Barnett Allendoerfer
Publisher: CUP Archive
ISBN:
Category : Mathematics
Languages : en
Pages : 596
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Book Description
Author: Paul Graham
Publisher: "O'Reilly Media, Inc."
ISBN: 0596006624
Category : Computers
Languages : en
Pages : 272
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Book Description
The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.
Author: Garr Reynolds
Publisher: Pearson Education
ISBN: 0321601890
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author: John M. Zelle
Publisher: Franklin, Beedle & Associates, Inc.
ISBN: 1887902996
Category : Computers
Languages : en
Pages : 533
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Book Description
This book is suitable for use in a university-level first course in computing (CS1), as well as the increasingly popular course known as CS0. It is difficult for many students to master basic concepts in computer science and programming. A large portion of the confusion can be blamed on the complexity of the tools and materials that are traditionally used to teach CS1 and CS2. This textbook was written with a single overarching goal: to present the core concepts of computer science as simply as possible without being simplistic.
Author: The Courtesan's Smile
Publisher: BEIJING BOOK CO. INC.
ISBN: 7999086940
Category : Fiction
Languages : en
Pages : 1590
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Book Description
A van exited an orphanage under the cover of the night but wait, what is it carrying..? Dead bodies! Dead bodies of children and toddlers! No one knew for certain where it was going and what happened to the children but one thing's for sure, it had to do with the mysterious disappearance of highly intelligent children all around the world. A recurring nightmare triggered Xia Xinghe's desire to unveil the mystery behind her mother's disappearance, a mystery that led to the discovery of a larger conspiracy. Follow along as she made new allies and enemies as she delved deeper into the twisting conspiracy, all the while fielding her ex-husband's relentless romantic advances. The quarrelsome yet loving couple supported each other as they crossed the boundaries of class, nations, space, life and even dimension itself, each pursuing their own goal. For the wife it is to discover the identity of her origin and for the husband, to make his ex-wife fall in love with him.
Author: Steve Krug
Publisher: Pearson Education
ISBN: 0321648781
Category : Computers
Languages : en
Pages : 325
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Book Description
Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Dima Zales
Publisher: Mozaika LLC
ISBN: 1631420216
Category : Fiction
Languages : en
Pages : 222
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Book Description
A new series about mind readers from a New York Times and USA Today bestselling author... Everyone thinks I’m a genius. Everyone is wrong. Sure, I finished Harvard at eighteen and now make crazy money at a hedge fund. But that’s not because I’m unusually smart or hard-working. It’s because I cheat. You see, I have a unique ability. I can go outside time into my own personal version of reality—the place I call “the Quiet”—where I can explore my surroundings while the rest of the world stands still. I thought I was the only one who could do this—until I met her. My name is Darren, and this is how I became entangled with all the Russians and learned that I’m a Reader.
Author: Darrell Schweitzer
Publisher: Wildside Press LLC
ISBN: 1434407845
Category : Fiction
Languages : en
Pages : 66
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Book Description
This volume collects inverviews with Theodore Sturgeon, Alfred Bester, Frederick Pohl, James Gunn, Fritz Leiber, Hal Clement, and L. Sprague de Camp.
