Author: Stanislas Dehaene
Publisher: OUP USA
ISBN: 0199753873
Category : Mathematics
Languages : en
Pages : 339
Book Description
"Our understanding of how the human brain performs mathematical calculations is far from complete. In The Number Sense, Stanislas Dehaene offers readers an enlightening exploration of the mathematical mind. Using research showing that human infants have a rudimentary number sense, Dehaene suggests that this sense is as basic as our perception of color, and that it is wired into the brain. But how then did we leap from this basic number ability to trigonometry, calculus, and beyond? Dehaene shows that it was the invention of symbolic systems of numerals that started us on the climb to higher mathematics. Tracing the history of numbers, we learn that in early times, people indicated numbers by pointing to part of their bodies, and how Roman numerals were replaced by modern numbers. On the way, we also discover many fascinating facts: for example, because Chinese names for numbers are short, Chinese people can remember up to nine or ten digits at a time, while English-speaking people can only remember seven. A fascinating look at the crossroads where numbers and neurons intersect, The Number Sense offers an intriguing tour of how the structure of the brain shapes our mathematical abilities, and how math can open up a window on the human mind"--Provided by publisher.
The Number Sense
Author: Stanislas Dehaene
Publisher: OUP USA
ISBN: 0199753873
Category : Mathematics
Languages : en
Pages : 339
Book Description
"Our understanding of how the human brain performs mathematical calculations is far from complete. In The Number Sense, Stanislas Dehaene offers readers an enlightening exploration of the mathematical mind. Using research showing that human infants have a rudimentary number sense, Dehaene suggests that this sense is as basic as our perception of color, and that it is wired into the brain. But how then did we leap from this basic number ability to trigonometry, calculus, and beyond? Dehaene shows that it was the invention of symbolic systems of numerals that started us on the climb to higher mathematics. Tracing the history of numbers, we learn that in early times, people indicated numbers by pointing to part of their bodies, and how Roman numerals were replaced by modern numbers. On the way, we also discover many fascinating facts: for example, because Chinese names for numbers are short, Chinese people can remember up to nine or ten digits at a time, while English-speaking people can only remember seven. A fascinating look at the crossroads where numbers and neurons intersect, The Number Sense offers an intriguing tour of how the structure of the brain shapes our mathematical abilities, and how math can open up a window on the human mind"--Provided by publisher.
Publisher: OUP USA
ISBN: 0199753873
Category : Mathematics
Languages : en
Pages : 339
Book Description
"Our understanding of how the human brain performs mathematical calculations is far from complete. In The Number Sense, Stanislas Dehaene offers readers an enlightening exploration of the mathematical mind. Using research showing that human infants have a rudimentary number sense, Dehaene suggests that this sense is as basic as our perception of color, and that it is wired into the brain. But how then did we leap from this basic number ability to trigonometry, calculus, and beyond? Dehaene shows that it was the invention of symbolic systems of numerals that started us on the climb to higher mathematics. Tracing the history of numbers, we learn that in early times, people indicated numbers by pointing to part of their bodies, and how Roman numerals were replaced by modern numbers. On the way, we also discover many fascinating facts: for example, because Chinese names for numbers are short, Chinese people can remember up to nine or ten digits at a time, while English-speaking people can only remember seven. A fascinating look at the crossroads where numbers and neurons intersect, The Number Sense offers an intriguing tour of how the structure of the brain shapes our mathematical abilities, and how math can open up a window on the human mind"--Provided by publisher.
The Man on Mao's Right
Author: Ji Chaozhu
Publisher: Random House
ISBN: 1588367193
Category : Biography & Autobiography
Languages : en
Pages : 418
Book Description
No other narrative from within the corridors of power has offered as frank and intimate an account of the making of the modern Chinese nation as Ji Chaozhu’s The Man on Mao’s Right. Having served Chairman Mao Zedong and the Communist leadership for two decades, and having become a key figure in China’s foreign policy, Ji now provides an honest, detailed account of the personalities and events that shaped today’s People’s Republic. The youngest son of a prosperous government official, nine-year-old Ji and his family fled Japanese invaders in the late 1930s, escaping to America. Warmly received by his new country, Ji returned its embrace as he came of age in New York’s East Village and then attended Harvard University. But in 1950, after years of enjoying a life of relative ease while his countrymen suffered through war and civil strife, Ji felt driven by patriotism to volunteer to serve China in its conflict with his adoptive country in the Korean War. Ji’s mastery of the English language and American culture launched his improbable career, eventually winning him the role of English interpreter for China’s two top leaders: Premier Zhou Enlai and Party Chairman Mao Zedong. With a unique blend of Chinese insight and American candor, Ji paints insightful portraits of the architects of modern China: the urbane, practical, and avuncular Zhou, the conscience of the People’s Republic; and the messianic, charismatic Mao, student of China’s ancient past–his country’s stern father figure. In Ji’s memoir, he is an eyewitness to modern Chinese history, including the Great Leap Forward, the Cultural Revolution, the Nixon summit, and numerous momentous events in Tiananmen Square. As he becomes caught up in political squabbles among radical factions, Ji’s past and charges against him of “incorrect” thinking subject him to scrutiny and suspicion. He is repeatedly sent to a collective farm to be “reeducated” by the peasants. After the Mao years, Ji moves on to hold top diplomatic posts in the United States and the United Kingdom and then serves as under secretary-general of the United Nations. Today, he says, “The Chinese know America better than the Americans know China. The risk is that we misperceive each other.” This highly accessible insider’s chronicle of a struggling people within a developing powerhouse nation is also Ji Chaozhu’s dramatic personal story, certain to fascinate and enlighten Western readers. A riveting biography and unique historical record, The Man on Mao’s Right recounts the heartfelt struggle of a man who loved two powerful nations that were at odds with each other. Ji Chaozhu played an important role in paving the way for what is destined to be known as the Chinese Century. Praise for The Man on Mao’s Right "Brave, beautifully written testimony . A true "fly-on-the-wall" account of the momentous changes in Chinese society and international relations over the last century." --Kirkus Reviews “It is a relief to read an account by an urbane and often witty insider who neither idolizes nor demonizes China's top leaders . . . . Highly recommended." —Library Journal, starred review
Publisher: Random House
ISBN: 1588367193
Category : Biography & Autobiography
Languages : en
Pages : 418
Book Description
No other narrative from within the corridors of power has offered as frank and intimate an account of the making of the modern Chinese nation as Ji Chaozhu’s The Man on Mao’s Right. Having served Chairman Mao Zedong and the Communist leadership for two decades, and having become a key figure in China’s foreign policy, Ji now provides an honest, detailed account of the personalities and events that shaped today’s People’s Republic. The youngest son of a prosperous government official, nine-year-old Ji and his family fled Japanese invaders in the late 1930s, escaping to America. Warmly received by his new country, Ji returned its embrace as he came of age in New York’s East Village and then attended Harvard University. But in 1950, after years of enjoying a life of relative ease while his countrymen suffered through war and civil strife, Ji felt driven by patriotism to volunteer to serve China in its conflict with his adoptive country in the Korean War. Ji’s mastery of the English language and American culture launched his improbable career, eventually winning him the role of English interpreter for China’s two top leaders: Premier Zhou Enlai and Party Chairman Mao Zedong. With a unique blend of Chinese insight and American candor, Ji paints insightful portraits of the architects of modern China: the urbane, practical, and avuncular Zhou, the conscience of the People’s Republic; and the messianic, charismatic Mao, student of China’s ancient past–his country’s stern father figure. In Ji’s memoir, he is an eyewitness to modern Chinese history, including the Great Leap Forward, the Cultural Revolution, the Nixon summit, and numerous momentous events in Tiananmen Square. As he becomes caught up in political squabbles among radical factions, Ji’s past and charges against him of “incorrect” thinking subject him to scrutiny and suspicion. He is repeatedly sent to a collective farm to be “reeducated” by the peasants. After the Mao years, Ji moves on to hold top diplomatic posts in the United States and the United Kingdom and then serves as under secretary-general of the United Nations. Today, he says, “The Chinese know America better than the Americans know China. The risk is that we misperceive each other.” This highly accessible insider’s chronicle of a struggling people within a developing powerhouse nation is also Ji Chaozhu’s dramatic personal story, certain to fascinate and enlighten Western readers. A riveting biography and unique historical record, The Man on Mao’s Right recounts the heartfelt struggle of a man who loved two powerful nations that were at odds with each other. Ji Chaozhu played an important role in paving the way for what is destined to be known as the Chinese Century. Praise for The Man on Mao’s Right "Brave, beautifully written testimony . A true "fly-on-the-wall" account of the momentous changes in Chinese society and international relations over the last century." --Kirkus Reviews “It is a relief to read an account by an urbane and often witty insider who neither idolizes nor demonizes China's top leaders . . . . Highly recommended." —Library Journal, starred review
The Lonely Voice
Author: Frank O'Connor
Publisher: Melville House
ISBN: 1612190170
Category : Language Arts & Disciplines
Languages : en
Pages : 226
Book Description
Introduction by Russell Banks. The legendary book about writing by the legendary writer is back! Frank O’Connor was one of the twentieth century’s greatest short story writers, and one of Ireland’s greatest authors ever. Now, O’Connor’s influential and sought-after book on the short story is back. The Lonely Voice offers a master class with the master. With his sharp wit and straightforward prose, O’Connor not only discusses the techniques and challenges of a form in which "a whole lifetime must be crowded into a few minutes," but he also delves into a passionate consideration of his favorite writers and their greatest works, including Chekhov, Hemingway, Kipling, Joyce, and others.
Publisher: Melville House
ISBN: 1612190170
Category : Language Arts & Disciplines
Languages : en
Pages : 226
Book Description
Introduction by Russell Banks. The legendary book about writing by the legendary writer is back! Frank O’Connor was one of the twentieth century’s greatest short story writers, and one of Ireland’s greatest authors ever. Now, O’Connor’s influential and sought-after book on the short story is back. The Lonely Voice offers a master class with the master. With his sharp wit and straightforward prose, O’Connor not only discusses the techniques and challenges of a form in which "a whole lifetime must be crowded into a few minutes," but he also delves into a passionate consideration of his favorite writers and their greatest works, including Chekhov, Hemingway, Kipling, Joyce, and others.
I Am Providence
Author: S. T. Joshi
Publisher:
ISBN: 9781614980513
Category : Biography & Autobiography
Languages : en
Pages : 578
Book Description
Howard Phillips Lovecraft was born to a well-to-do family in Providence, Rhode Island. As a child, he revealed remarkable precocity in his early interests in literature and science. Ill-health dogged him in youth, rendering his school attendance sporadic; and in 1908 he experienced a nervous breakdown that rendered him a virtual recluse for several years. In 1914 he discovered the world of amateur journalism and began slowly emerging from his hermitry. He wrote tremendous amounts of essays, poetry, and other work; in 1917, under the encouragement from W. Paul Cook and others, he resumed the writing of horror fiction, and his career as a dream-weaver began anew. In 1921 Lovecraft met his future wife, Sonia H. Greene, at an amateur journalism convention. It was at this time that he began expanding his horizons, both geographical and intellectual: he traveled widely, from New England to New York to Cleveland; and he absorbed such literary and intellectual influences as Lord Dunsany, Friedrich Nietzsche, and Arthur Machen. In 1924 he and Sonia decided to marry, and Lovecraft moved to New York to pursue his literary fortune. But, as the first volume of this biography concludes, his metropolitan adventure would be bittersweet at best. S. T. Joshi's award-winning biography H. P. Lovecraft: A Life (1996) provided the most detailed portrait of the life, work, and thought of the dreamer from Providence ever published. But that edition was in fact abridged from Joshi's original manuscript, and this expanded and updated two-volume edition restores the 150,000 words that Joshi omitted and, in addition, updates the texts with new findings.
Publisher:
ISBN: 9781614980513
Category : Biography & Autobiography
Languages : en
Pages : 578
Book Description
Howard Phillips Lovecraft was born to a well-to-do family in Providence, Rhode Island. As a child, he revealed remarkable precocity in his early interests in literature and science. Ill-health dogged him in youth, rendering his school attendance sporadic; and in 1908 he experienced a nervous breakdown that rendered him a virtual recluse for several years. In 1914 he discovered the world of amateur journalism and began slowly emerging from his hermitry. He wrote tremendous amounts of essays, poetry, and other work; in 1917, under the encouragement from W. Paul Cook and others, he resumed the writing of horror fiction, and his career as a dream-weaver began anew. In 1921 Lovecraft met his future wife, Sonia H. Greene, at an amateur journalism convention. It was at this time that he began expanding his horizons, both geographical and intellectual: he traveled widely, from New England to New York to Cleveland; and he absorbed such literary and intellectual influences as Lord Dunsany, Friedrich Nietzsche, and Arthur Machen. In 1924 he and Sonia decided to marry, and Lovecraft moved to New York to pursue his literary fortune. But, as the first volume of this biography concludes, his metropolitan adventure would be bittersweet at best. S. T. Joshi's award-winning biography H. P. Lovecraft: A Life (1996) provided the most detailed portrait of the life, work, and thought of the dreamer from Providence ever published. But that edition was in fact abridged from Joshi's original manuscript, and this expanded and updated two-volume edition restores the 150,000 words that Joshi omitted and, in addition, updates the texts with new findings.
Mick
Author: Christopher Andersen
Publisher: Simon and Schuster
ISBN: 1451661460
Category : Biography & Autobiography
Languages : en
Pages : 466
Book Description
“He’s a smart little mother******,I’ll give him that.” —KEITH RICHARDS on MICK JAGGER IS he Jumpin’ Jack Flash? A Street Fighting Man? A Man of Wealth and Taste? All this, it turns out, and far more. By any definition, Mick Jagger is a force of nature, a complete original—and undeniably one of the dominant cultural figures of our time. Swaggering, strutting, sometimes elusive, always spellbinding, he grabbed us by our collective throat a half-century ago and—unlike so many of his gifted peers—never let go. For decades, Mick has jealously guarded his many shocking secrets—until now. As the Rolling Stones mark their 50th anniversary, journalist and #1 New York Times bestselling author Christopher Andersen tears the mask from rock’s most complex and enigmatic icon in a no-holds-barred biography as impossible to ignore as Jagger himself. Based on interviews with friends, family members, fellow music legends, and industry insiders—as well as wives and legions of lovers—MICK sheds new light on a man whose very name defines an era and candidly reveals: —New details about Jagger’s jaw-dropping sexual exploits with more than four thousand women (including Madonna, Angelina Jolie, Carly Simon, Linda Ronstadt, Uma Thurman, and France’s First Lady Carla Bruni)—as well as his encounters with several of rock’s biggest male stars. Also, the day Mick’s wife Jerry Hall and Keith Richards pleaded with Jagger to seek treatment for sex addiction. —The backstage drama surrounding Mick’s knighthood, and Jagger’s little-known ties to Britain’s Royal Family, including Prince William and Kate Middleton. —What he really thinks of today’s superstars—including Lady Gaga, Britney Spears, Beyoncé, Justin Timberlake, Kanye West, and Justin Bieber. —Never-before-revealed, behind-the-scenes accounts of his often turbulent relationships—from his band-mates, ravenous groupies, and rabid fans to such intimates as Andy Warhol, John Lennon, Jackie Onassis, Bill Clinton, and others. —Cocaine, LSD, hashish, and speed—the flabbergasting truth about the extent of Jagger’s substance abuse, and how long it really went on. —A rare glimpse into Mick’s business dealings and the killer instinct that has enabled him to amass a personal fortune well in excess of $400 million. —The stormy “marriage” between Mick and Keith that nearly ran aground over Keith’s searing comments—and all the scandal, mayhem, excess, madness, and genius that went into making the Rolling Stones “the world’s greatest rock-and-roll band.” Like its subject, this book is explosive and riveting—the definitive biography of a living legend who has kept us thrilled, confounded, and astounded. THIS IS MICK.
Publisher: Simon and Schuster
ISBN: 1451661460
Category : Biography & Autobiography
Languages : en
Pages : 466
Book Description
“He’s a smart little mother******,I’ll give him that.” —KEITH RICHARDS on MICK JAGGER IS he Jumpin’ Jack Flash? A Street Fighting Man? A Man of Wealth and Taste? All this, it turns out, and far more. By any definition, Mick Jagger is a force of nature, a complete original—and undeniably one of the dominant cultural figures of our time. Swaggering, strutting, sometimes elusive, always spellbinding, he grabbed us by our collective throat a half-century ago and—unlike so many of his gifted peers—never let go. For decades, Mick has jealously guarded his many shocking secrets—until now. As the Rolling Stones mark their 50th anniversary, journalist and #1 New York Times bestselling author Christopher Andersen tears the mask from rock’s most complex and enigmatic icon in a no-holds-barred biography as impossible to ignore as Jagger himself. Based on interviews with friends, family members, fellow music legends, and industry insiders—as well as wives and legions of lovers—MICK sheds new light on a man whose very name defines an era and candidly reveals: —New details about Jagger’s jaw-dropping sexual exploits with more than four thousand women (including Madonna, Angelina Jolie, Carly Simon, Linda Ronstadt, Uma Thurman, and France’s First Lady Carla Bruni)—as well as his encounters with several of rock’s biggest male stars. Also, the day Mick’s wife Jerry Hall and Keith Richards pleaded with Jagger to seek treatment for sex addiction. —The backstage drama surrounding Mick’s knighthood, and Jagger’s little-known ties to Britain’s Royal Family, including Prince William and Kate Middleton. —What he really thinks of today’s superstars—including Lady Gaga, Britney Spears, Beyoncé, Justin Timberlake, Kanye West, and Justin Bieber. —Never-before-revealed, behind-the-scenes accounts of his often turbulent relationships—from his band-mates, ravenous groupies, and rabid fans to such intimates as Andy Warhol, John Lennon, Jackie Onassis, Bill Clinton, and others. —Cocaine, LSD, hashish, and speed—the flabbergasting truth about the extent of Jagger’s substance abuse, and how long it really went on. —A rare glimpse into Mick’s business dealings and the killer instinct that has enabled him to amass a personal fortune well in excess of $400 million. —The stormy “marriage” between Mick and Keith that nearly ran aground over Keith’s searing comments—and all the scandal, mayhem, excess, madness, and genius that went into making the Rolling Stones “the world’s greatest rock-and-roll band.” Like its subject, this book is explosive and riveting—the definitive biography of a living legend who has kept us thrilled, confounded, and astounded. THIS IS MICK.
Going Postal
Author: Terry Pratchett
Publisher: Harper Collins
ISBN: 0061807192
Category : Fiction
Languages : en
Pages : 422
Book Description
“[Pratchett’s] books are almost always better than they have to be, and Going Postal is no exception, full of nimble wordplay, devious plotting and outrageous situations, but always grounded in an astute understanding of human nature.” — San Francisco Chronicle The 33rd installment in acclaimed New York Times bestselling author Sir Terry Pratchett's Discworld series, a splendid send-up of government, the postal system, and everything that lies in between. Suddenly, condemned arch-swindler Moist von Lipwig found himself with a noose around his neck and dropping through a trapdoor into . . . a government job? By all rights, Moist should be meeting his maker rather than being offered a position as Postmaster by Lord Vetinari, supreme ruler of Ankh-Morpork. Getting the moribund Postal Service up and running again, however, may prove an impossible task, what with literally mountains of decades-old undelivered mail clogging every nook and cranny of the broken-down post office. Worse still, Moist could swear the mail is talking to him. Worst of all, it means taking on the gargantuan, greedy Grand Trunk clacks communication monopoly and its bloodthirsty piratical headman. But if the bold and undoable are what's called for, Moist's the man for the job—to move the mail, continue breathing, get the girl, and specially deliver that invaluable commodity that every being, human or otherwise requires: hope. The Discworld novels can be read in any order but Going Postal is the first book in the Moist von Lipwig series.
Publisher: Harper Collins
ISBN: 0061807192
Category : Fiction
Languages : en
Pages : 422
Book Description
“[Pratchett’s] books are almost always better than they have to be, and Going Postal is no exception, full of nimble wordplay, devious plotting and outrageous situations, but always grounded in an astute understanding of human nature.” — San Francisco Chronicle The 33rd installment in acclaimed New York Times bestselling author Sir Terry Pratchett's Discworld series, a splendid send-up of government, the postal system, and everything that lies in between. Suddenly, condemned arch-swindler Moist von Lipwig found himself with a noose around his neck and dropping through a trapdoor into . . . a government job? By all rights, Moist should be meeting his maker rather than being offered a position as Postmaster by Lord Vetinari, supreme ruler of Ankh-Morpork. Getting the moribund Postal Service up and running again, however, may prove an impossible task, what with literally mountains of decades-old undelivered mail clogging every nook and cranny of the broken-down post office. Worse still, Moist could swear the mail is talking to him. Worst of all, it means taking on the gargantuan, greedy Grand Trunk clacks communication monopoly and its bloodthirsty piratical headman. But if the bold and undoable are what's called for, Moist's the man for the job—to move the mail, continue breathing, get the girl, and specially deliver that invaluable commodity that every being, human or otherwise requires: hope. The Discworld novels can be read in any order but Going Postal is the first book in the Moist von Lipwig series.
The Jeffersons at Shadwell
Author: Susan Kern
Publisher: Yale University Press
ISBN: 0300155700
Category : Biography & Autobiography
Languages : en
Pages : 381
Book Description
Merging archaeology, material culture, and social history, historian Susan Kern reveals the fascinating story of Shadwell, the birthplace of Thomas Jefferson and home to his parents, Jane and Peter Jefferson, their eight children, and over sixty slaves. Located in present-day Albemarle County, Virginia, Shadwell was at the time considered "the frontier." However, Kerndemonstrates thatShadwell was no crude log cabin; it was, in fact, a well-appointed gentry house full of fashionable goods, located at the center of a substantial plantation.Kern’s scholarship offers new views of the family’s role in settling Virginia as well as new perspectives on Thomas Jefferson himself. By examining a variety ofsources,including account books, diaries, and letters, Kern re-creates in rich detail the dailylives of the Jeffersons at Shadwell—from Jane Jefferson’s cultivation of a learned and cultured household to Peter Jefferson’s extensive business network and oversight of a thriving plantation.Shadwell was Thomas Jefferson’s patrimony, but Kern asserts that his real legacy there came from his parents, who cultivated the strong social connections that would later open doors for their children. At Shadwell, Jefferson learned the importance of fostering relationships with slaves, laborers, and powerful office holders, as well as the hierarchical structure of large plantations, which he later applied at Monticello. The story of Shadwell affects how we interpret much of what we know about Thomas Jefferson today, and Kern’s fascinating book is sure to become the standard work on Jefferson's early years.
Publisher: Yale University Press
ISBN: 0300155700
Category : Biography & Autobiography
Languages : en
Pages : 381
Book Description
Merging archaeology, material culture, and social history, historian Susan Kern reveals the fascinating story of Shadwell, the birthplace of Thomas Jefferson and home to his parents, Jane and Peter Jefferson, their eight children, and over sixty slaves. Located in present-day Albemarle County, Virginia, Shadwell was at the time considered "the frontier." However, Kerndemonstrates thatShadwell was no crude log cabin; it was, in fact, a well-appointed gentry house full of fashionable goods, located at the center of a substantial plantation.Kern’s scholarship offers new views of the family’s role in settling Virginia as well as new perspectives on Thomas Jefferson himself. By examining a variety ofsources,including account books, diaries, and letters, Kern re-creates in rich detail the dailylives of the Jeffersons at Shadwell—from Jane Jefferson’s cultivation of a learned and cultured household to Peter Jefferson’s extensive business network and oversight of a thriving plantation.Shadwell was Thomas Jefferson’s patrimony, but Kern asserts that his real legacy there came from his parents, who cultivated the strong social connections that would later open doors for their children. At Shadwell, Jefferson learned the importance of fostering relationships with slaves, laborers, and powerful office holders, as well as the hierarchical structure of large plantations, which he later applied at Monticello. The story of Shadwell affects how we interpret much of what we know about Thomas Jefferson today, and Kern’s fascinating book is sure to become the standard work on Jefferson's early years.
Social Marketing to the Business Customer
Author: Paul Gillin
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Publisher: John Wiley & Sons
ISBN: 0470939737
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Sybil's Garage
Author: Hal Duncan
Publisher:
ISBN: 9780979624612
Category : Fiction
Languages : en
Pages : 206
Book Description
Where can you find a television that sees five minutes into the future? Where can you find dragons trapped in a jar and an illness which turns people into glass? Where might you find families who sell their brainpower to corporations for penny wages, or dead relatives that sit down for family meals? Why, in the pages of Sybil's Garage No. 7, of course. In this seventh issue of the highly acclaimed series, you will find twenty-seven original works of fiction and poetry from today's top talent, with suggested musical accompaniment, our trademark design aesthetic, and much more. But be sure to leave a trail of breadcrumbs on your way into Sybil's Garage, or you may not find your way out. Published by Senses Five Press, the World Fantasy Award-winning publisher of Paper Cities, An Anthology of Urban Fantasy. Contributors include Kathryn E. Baker, Cheryl Barkauskas, Kelly Barnhill, Tom Crosshill, Hal Duncan, Lindsey Duncan, Amal El-Mohtar, Lyn C. A. Gardner, Juliet Gillies, M.K. Hobson, Swapna Kishore, Avi Kotzer, Terence Kuch, Megan Kurashige, Sam Ferree, Richard Larson, Alex Dally MacFarlane, Anil Menon, E.C. Myers, Adrienne J. Odasso, Eric Schaller, Alexandra Seidel, Amelia Shackelford, Amy Sisson, Sonya Taaffe, Marcie Lynn Tentchoff, Jacqueline West, & A.C. Wise
Publisher:
ISBN: 9780979624612
Category : Fiction
Languages : en
Pages : 206
Book Description
Where can you find a television that sees five minutes into the future? Where can you find dragons trapped in a jar and an illness which turns people into glass? Where might you find families who sell their brainpower to corporations for penny wages, or dead relatives that sit down for family meals? Why, in the pages of Sybil's Garage No. 7, of course. In this seventh issue of the highly acclaimed series, you will find twenty-seven original works of fiction and poetry from today's top talent, with suggested musical accompaniment, our trademark design aesthetic, and much more. But be sure to leave a trail of breadcrumbs on your way into Sybil's Garage, or you may not find your way out. Published by Senses Five Press, the World Fantasy Award-winning publisher of Paper Cities, An Anthology of Urban Fantasy. Contributors include Kathryn E. Baker, Cheryl Barkauskas, Kelly Barnhill, Tom Crosshill, Hal Duncan, Lindsey Duncan, Amal El-Mohtar, Lyn C. A. Gardner, Juliet Gillies, M.K. Hobson, Swapna Kishore, Avi Kotzer, Terence Kuch, Megan Kurashige, Sam Ferree, Richard Larson, Alex Dally MacFarlane, Anil Menon, E.C. Myers, Adrienne J. Odasso, Eric Schaller, Alexandra Seidel, Amelia Shackelford, Amy Sisson, Sonya Taaffe, Marcie Lynn Tentchoff, Jacqueline West, & A.C. Wise
The Passionate Photographer
Author: Steve Simon
Publisher: New Riders
ISBN: 0132118378
Category : Photography
Languages : en
Pages : 631
Book Description
If you’ve got a love and passion for photography, and a feel for your camera gear and settings, yet your images still fall short–The Passionate Photographer will help you close that disappointing and frustrating gap between the images you thought you took and the images you actually got. This book will help you determine what you want to say with your photography, then translate those thoughts and feelings into strong images. It is both a source of inspiration and a practical guide, as photographer Steve Simon distills 30 years of photographic obsession into the ten crucial steps every photographer needs to take in order to become great at their passion. Simon’s practical tips and advice are immediately actionable–designed to accelerate your progress toward becoming the photographer you know you can be. Core concepts include: - The power of working on personal projects to fuel your passion and vision - Shooting a large and targeted volume of work, which leads to a technical competence that lets your creativity soar - Learning to focus your concentration as you shoot, and move outside your comfort zone, past your fears toward the next great image - Strategies for approaching strangers to create successful portraits - How to edit your own work and seek second opinions to identify strengths and weaknesses, offering opportunities for growth and improvement with a goal of sharing your work with the world - The critical need to follow, see, and capture the light around you Along the way, Simon offers inspiration with “Lessons Learned” culled from his own extensive experience and archive of photojournalism and personal projects, as well as images and stories from acclaimed photographers. If you’re ready to be inspired and challenge yourself to take your photography to the next level, The Passionate Photographer provides ideas and creative solutions to transform that passion into images that convey your unique personal vision.
Publisher: New Riders
ISBN: 0132118378
Category : Photography
Languages : en
Pages : 631
Book Description
If you’ve got a love and passion for photography, and a feel for your camera gear and settings, yet your images still fall short–The Passionate Photographer will help you close that disappointing and frustrating gap between the images you thought you took and the images you actually got. This book will help you determine what you want to say with your photography, then translate those thoughts and feelings into strong images. It is both a source of inspiration and a practical guide, as photographer Steve Simon distills 30 years of photographic obsession into the ten crucial steps every photographer needs to take in order to become great at their passion. Simon’s practical tips and advice are immediately actionable–designed to accelerate your progress toward becoming the photographer you know you can be. Core concepts include: - The power of working on personal projects to fuel your passion and vision - Shooting a large and targeted volume of work, which leads to a technical competence that lets your creativity soar - Learning to focus your concentration as you shoot, and move outside your comfort zone, past your fears toward the next great image - Strategies for approaching strangers to create successful portraits - How to edit your own work and seek second opinions to identify strengths and weaknesses, offering opportunities for growth and improvement with a goal of sharing your work with the world - The critical need to follow, see, and capture the light around you Along the way, Simon offers inspiration with “Lessons Learned” culled from his own extensive experience and archive of photojournalism and personal projects, as well as images and stories from acclaimed photographers. If you’re ready to be inspired and challenge yourself to take your photography to the next level, The Passionate Photographer provides ideas and creative solutions to transform that passion into images that convey your unique personal vision.