Do Newspaper JOA's Charge Monopoly Advertising Rates? PDF Download
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Author: Charles J. Romeo
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 40
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Book Description
Author: Charles J. Romeo
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 40
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Book Description
Author: Martha N. Matthews
Publisher:
ISBN:
Category : Advertising, Newspaper
Languages : en
Pages : 42
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Book Description
Author: Charles J. Romeo
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 66
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Book Description
Author: Simon P. Anderson
Publisher: Elsevier
ISBN: 0444627243
Category : Business & Economics
Languages : en
Pages : 563
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Book Description
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. - Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process - Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy - Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Author: Simon P. Anderson
Publisher: Elsevier
ISBN: 0444636951
Category : Business & Economics
Languages : en
Pages : 820
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Book Description
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. Chapters span the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The volumes provide a powerful introduction for those interested in starting research in media economics. - Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process - Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy - Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and television
Author: Stephen Lacy
Publisher: Ablex Publishing Corporation
ISBN:
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
Author: Alan B. Albarran
Publisher: Psychology Press
ISBN: 0805850031
Category : Business & Economics
Languages : en
Pages : 747
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Book Description
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 768
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
ISBN:
Category : Antitrust law
Languages : en
Pages : 228
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Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Economic and Commercial Law
Publisher:
ISBN:
Category : American newspapers
Languages : en
Pages : 200
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Book Description
