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Author: Chris Treadaway
Publisher: John Wiley & Sons
ISBN: 0470872284
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Author: Chris Treadaway
Publisher: John Wiley & Sons
ISBN: 0470872284
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
Author: Anaita Sarkar
Publisher:
ISBN: 9780648984900
Category :
Languages : en
Pages :
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Book Description
An actionable digital marketing playbook to help grow e-commerce businesses in Australia
Author: Corey Padveen
Publisher: John Wiley & Sons
ISBN: 1119369045
Category : Business & Economics
Languages : en
Pages : 360
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Book Description
Market effectively to the millennial mindset Millennials make up the largest and most valuable market of consumers in the United States —but until you understand how to successfully market to them, you may as well kiss their colossal spending power away! Packed with powerful data, research, and case studies across a variety of industries, Marketing to Millennials For Dummies gives you a fail-proof road map for winning over this coveted crowd. Millennials are projected to have $200 billion buying power by 2017, and $10 trillion over their lifetimes — and yet industries across the board are struggling to garner their attention. Revealing what makes this darling demographic tick, this hands-on guide shows you how to adapt to new media, understand the 'sharing economy,' and build meaningful relationships that will keep your brand, product, or service at the forefront of the millennial mind. Identify key millennial characteristics and behaviors Grasp and adapt to millennial economic realities Reach your target audience with integrated strategies Build deep, lasting connections with millennials Get ready to crack the code —millennials are a mystery no more!
Author: Jenn Herman
Publisher: John Wiley & Sons
ISBN: 1119439817
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Leverage the power of Instagram to promote your brand Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there. Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world. Install the app, set up your account, and track analytics Upload your photos and videos, and expand your reach with hashtags Use Instagram Stories and live video Create paid ads to reach your target audience Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.
Author: Konstantinos Doulgeridis
Publisher:
ISBN:
Category :
Languages : en
Pages : 216
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Book Description
Have you been struggling to find answers about Facebook and Instagram ads?You're not alone. When I was getting started with Facebook and Instagram ads, I had a lot of trouble finding the answers to questions I had such as, "How does the Facebook Algorithm work?". When I couldn't find the answers to these questions even after buying expensive courses from Facebook Ad 'gurus', I had to learn on my own through spending over 16 million dollars on Facebook ads.After helping my clients achieve millions in sales, I decided that I wanted to write this book to help anyone who is in the same situation I was in years ago.In this book, I reveal my little known techniques such as The Blender Method, The Crazy Method, The Simple Method, and the MOB Strategy that will help you multiply your money through Facebook and Instagram ads.If you've ever tried using Facebook or Instagram ads and gotten no or minimal results, this book is a must read.If you've spent hours on Google and Youtube attempting to figure out how to make the most of your Facebook pixel, this book is a must read.Get your copy today by clicking on the 'Buy Now' button right now!
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
## Teen Boss The Ultimate Guide to AI for Young Entrepreneurs Unlock the secrets of artificial intelligence and revolutionize your entrepreneurial journey with "Teen Boss The Ultimate Guide to AI for Young Entrepreneurs." This comprehensive eBook is tailored to aspiring teen business leaders ready to dive into the dynamic and exciting world of AI. Whether you’re a tech enthusiast or a budding entrepreneur, this guide will equip you with the knowledge and practical skills needed to thrive. ### What You’ll Discover **1. Introduction to AI for Teen Entrepreneurs** Get acquainted with AI and how it’s transforming the business landscape. Learn why teens have a unique advantage in AI-based business endeavors. **2. Identifying AI Business Opportunities** Master the art of recognizing market needs, analyzing AI trends, and brainstorming innovative startup ideas that stand out. **3. Developing an AI-Based Product or Service** Delve into the basics of AI technologies like machine learning, natural language processing, and computer vision. Discover real-world applications and inspiring case studies of successful teen-led AI startups. **4. Building Your AI Product** Gain essential programming skills, choose the right AI tools, and develop a minimum viable product (MVP) with ease. **5. Validating Your AI Business Idea** Learn how to conduct effective market research, build early prototypes, and gather valuable feedback to refine your product. **6. Creating a Business Plan** Define your vision, outline key goals and milestones, and get a solid grasp of financial planning and budgeting. **7. Setting Up Your AI Startup** Navigate through legal considerations, build a powerful brand, and discover essential tools and resources for AI startups. **8. Acquiring Funding for Your AI Business** Explore various funding options, craft a compelling pitch, and network with investors and mentors to secure financial backing. **9. Marketing Your AI Product** Implement digital marketing strategies, leverage social media and influencers, and create effective content marketing plans. **10. Scaling Your AI Business** Streamline your operations, leverage data for growth, and build strong partnerships to scale your business successfully. **11. Managing Your AI Business** Enhance your management skills, lead your team effectively, and master time management and productivity hacks. **12. Navigating Challenges** Develop problem-solving techniques, maintain motivation and resilience, and learn from your failures. **13. Ethical Considerations in AI** Understand AI ethics, ensure transparency and fairness, and protect user data and privacy. **14. Staying Updated in the AI Field** Embrace continuous learning, follow industry news, and join AI and tech communities for ongoing growth and development. **15. Inspiring Stories of Teen AI Entrepreneurs** Get inspired by success stories, learn key takeaways, overcome obstacles, and glimpse into the future of AI and teen entrepreneurship. **16. Conclusion and Next Steps** Review key lessons, set future goals, and receive encouragement to continue your entrepreneurial journey. Empower yourself with "Teen Boss" and turn your AI-driven business dreams into reality. Your entrepreneurial adventure starts here!
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Author: Melinda Emerson
Publisher: Simon and Schuster
ISBN: 1507215983
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Get expert advice on marketing, selling online, accounting, and more—all tailored to the current economic climate—in this new, updated edition of the go-to resource for hopeful entrepreneurs. America’s #1 small business expert is back with a brand-new, updated, and expanded edition of her essential handbook, Become Your Own Boss in 12 Months. Using her years of entrepreneurial experience, Melinda Emerson guides you through the process of opening your own business with step-by-step instructions for leading effectively, developing a winning marketing plan, setting a budget, and maintaining your business once it’s up and running. She also offers new strategies for social media techniques, customer engagement, selling online, and more. This new edition of Become Your Own Boss in 12 Months can help you build your business and invest your time (and money) where you need it most in order to succeed in today’s market. With Emerson’s expert business advice, you can finally follow your dreams and be on your way to becoming your own boss!
Author: Renee Gade
Publisher: Estalontech
ISBN: 8835895642
Category : Business & Economics
Languages : en
Pages : 187
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Book Description
Instant Profit Guide To Online Digital Ads Mastery Digital Advertising is constantly moving forward and evolving. Stay on top of the trends and times and make sure you know what your competitors are doing in the digital selling space, which means simply ignoring the boom of digital advertising on social media just isn’t an option. If you don’t have a digital advertising strategy yet, it’s time to get going! 2020 happened be an eye-opening year for digital marketers everywhere due to disruption to retail business caused by Coronavirus ( Covid 19 Pandemic ) which coincidently elevated Online business to the next level . Suddenly many new Online businesses sprout up everywhere but most of these new small startup- businesses fail as a result of ineffective marketing & product positioning. Businesses are likely to keep failing, as a result of inadequate marketing strategies & getting new prospects. If businesses utilized pay per click advertising such as Google AdWords and Facebook, they’d be able to position themselves in front of thousands of engaged prospects, in as little as just 10minutes. Download this guide to learn how to fine tune your digital advertising efforts. Whatever method of online marketing you decide to use, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business. To help marketers stay up-to-date and keep ahead of evolving technologies and tools, we have put together all the resources for effective online advertising. If you're not implementing some kind of digital advertising strategy, you're already trailing behind! Instant Profit Guide To Online Digital Ads Mastery comes jam loaded with • A beginner’s guide to online advertising types and concepts • Tips on how to select the right ad network for your business to make sure you are setup for success. • An overview of the different paid channel pricing models • An easy guide to setting up a successful online advertising campaign to make sure you have a gameplan so you know how to improve your success for the future. • Tips every entrepreneur needs to help tackle discrepancies between clicks and visits and for effective paid advertising for their small business. • A guide to using online advertising with Google AdWords and other hot social media platforms- Facebook, Twitter, Instagram, Pinterest, Linkedin and Tumblr. • A guide to using social Mobile Video Ads to Connect with Mobile Users and increase sales. • A guide to PPC tools to do profit analysis and much more Combining online and mobile devices, adults all around the world are expected to spend average 4 hours, 46 minutes with digital media daily , increasing digital’s lead over television to well over one hour per day. Digital advertising is proving its worth to brand marketers every day by creating new desire and demand, increasing engagement and loyalty, and ringing the cash register. Digital Online media not only delivers excellent ROI efficiency, but it makes other media spend work harder. Adding digital online ads to the media mix has a positive impact on the campaign ROI for all media.
Author: Sarah Frier
Publisher: Simon and Schuster
ISBN: 1982126817
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
"Award-winning reporter Sarah Frier reveals an inside, never-before-told, behind-the-scenes look at how Instagram defied the odds to become one of the most culturally defining apps of the decade"--
