Distribution Channel Strategies and Customer Choice in the Fast-Moving Consumer Goods Industry: A Case Study in the Upper East Region, Ghana PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Distribution Channel Strategies and Customer Choice in the Fast-Moving Consumer Goods Industry: A Case Study in the Upper East Region, Ghana PDF full book. Access full book title Distribution Channel Strategies and Customer Choice in the Fast-Moving Consumer Goods Industry: A Case Study in the Upper East Region, Ghana by Sampson Kwaku Tsey. Download full books in PDF and EPUB format.
Author: Sampson Kwaku Tsey
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Sampson Kwaku Tsey
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
Get Book Here
Book Description
Author: Manal Haddad
Publisher: Lulu.com
ISBN: 1483473473
Category : Business & Economics
Languages : en
Pages : 88
Get Book Here
Book Description
FMCG companies today face immense distribution related challenges owing to the complex supply chain structures and intense competition. Surviving is impossible without continuous distribution channel innovation. Companies with exceptional quality distribution systems are able to outperform their competitors, being able to provide higher customer satisfaction, while the rest perish. Some of the topics covered in this book include effective distribution channel strategy and its importance, distribution channel issues and challenges, real-life case studies relating to management and solution of distribution channel challenges, and much more.
Author: Ganesh Janarthanan
Publisher: Ganesh Janarthanan
ISBN:
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
“FMCG Idea to Shelf” is a comprehensive guide that takes aspiring entrepreneurs, business owners, and FMCG (Fast-Moving Consumer Goods) enthusiasts on an insightful journey towards successfully launching their own FMCG business. This book provides a practical, step-by-step approach to help readers navigate the complex landscape of the FMCG industry, offering valuable tools and real case studies to illustrate key concepts. In this book, readers will discover a wealth of knowledge on every stage of the FMCG business launch process. Starting with the initial ideation phase, the author emphasizes the importance of conducting thorough market research to identify potential gaps and consumer demands. Through detailed examples and case studies, readers learn how to develop a winning product idea and create a compelling brand identity. Once the product concept is established, FMCG Idea to Shelf walks readers through the intricacies of product development, including sourcing suppliers, managing production, and ensuring quality control. The author shares practical advice on packaging design, pricing strategies, and creating a strong distribution network. Crucial topics like supply chain management, inventory control, and regulatory compliance are covered briefly, empowering readers to tackle the operational challenges of an FMCG business. What sets this book apart is its emphasis on real case studies. Readers are provided with a collection of diverse examples of successful FMCG businesses, showcasing different strategies and approaches taken by entrepreneurs to overcome obstacles and achieve growth. These case studies offer invaluable insights and inspire readers to apply similar principles to their own ventures. Additionally, “FMCG Idea to Shelf” equips readers with practical tools and frameworks that can be readily applied to any FMCG business. From financial modelling to marketing strategies and customer acquisition tactics, readers gain access to a toolkit designed to maximize their chances of success. Whether you're a novice entrepreneur or an experienced professional looking to enter the FMCG industry, “FMCG Idea to Shelf” provides a comprehensive roadmap to guide you from the initial idea to successfully launching your own FMCG business. With its blend of theoretical knowledge, practical tools, and real-world case studies, this book is an indispensable resource for anyone passionate about FMCG entrepreneurship.
Author: David Eshun Yawson
Publisher: Springer Nature
ISBN: 3031116615
Category : Business & Economics
Languages : en
Pages : 247
Get Book Here
Book Description
This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.
Author: John Byrom
Publisher: Woodhead Publishing
ISBN: 0081020384
Category : Technology & Engineering
Languages : en
Pages : 323
Get Book Here
Book Description
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of 'real world' scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: - the impact of retail concentration and the ongoing relevance of independent retailing - how social forces impact upon food retailing and consumption - trends in organic food retailing and distribution - discussion of how wellbeing and sustainability have impacted the sector - perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. - Addresses business problems in in food retail and distribution - Includes pricing and supply chain management - Discusses food retailing in urban and rural settings - Covers both global distribution and entry in developing nations - Features real-world case studies that demonstrate what does and does not
Author: Chris Leach
Publisher: Springer Nature
ISBN: 3030929868
Category : Business & Economics
Languages : en
Pages : 250
Get Book Here
Book Description
In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.
Author: Debi Mishra
Publisher:
ISBN:
Category :
Languages : en
Pages : 19
Get Book Here
Book Description
India's economy is projected to grow at a fast clip over the next few years. With increasing purchasing power and a rising middle class, the fast moving consumer goods (FMCG) industry is posed to grow dramatically. To leverage opportunities, FMCG manufacturers and retailers will have to develop and implement deliberate strategies for gaining market access. This paper provides an in-depth look at the strategic role of distribution channels in the FMCG industry. Specifically, it surveys the state of current distribution channels in India and identifies four archetypes that FMCG firms can use as a starting point to develop their distribution strategy in the future.
Author: Peter Lorange
Publisher: Routledge
ISBN: 1317132254
Category : Business & Economics
Languages : en
Pages : 174
Get Book Here
Book Description
The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.
Author: Kevin Stettner
Publisher: GRIN Verlag
ISBN: 3960955383
Category : Business & Economics
Languages : en
Pages : 152
Get Book Here
Book Description
E-grocery is the distribution of groceries via the online channel. It includes all fast-moving consumer goods such as fresh food or beauty and personal care items. Over the last years, it has become a global phenomenon. Consumers benefit from higher convenience, a wider range of product, potentially better deals and lower search costs. Additionally, in certain emerging markets, expats mention increased food safety and familiarity with foreign goods as major advantages. Kevin Stettner gives an overview of e-grocery activities across 23 emerging markets. He identifies major players, their strategies and the underlying market structure. Stettner’s analysis is complemented by taking into account the respective market environment. He identifies prototypical countries and compares them with developed markets. Which markets evolve better than developed markets? Which ones require further development in basic external conditions? Kevin Stettner describes the status quo of e-grocery. In this book: - Consumer Behavior; - Competitive Strategies; - E-Commerce; - Internet; - Online Shopping
Author: Ronella Govindasamy
Publisher:
ISBN:
Category : Business planning
Languages : en
Pages : 194
Get Book Here
Book Description
