Directory of Women-owned Businesses in New Hampshire, 1987 PDF Download
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Author: Office of Small Business Programs (OSBP)
Publisher:
ISBN:
Category : Businesswomen
Languages : en
Pages : 133
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Book Description
Author: Office of Small Business Programs (OSBP)
Publisher:
ISBN:
Category : Businesswomen
Languages : en
Pages : 133
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Book Description
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 12
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Book Description
Author: Shawn Brennan
Publisher: Gale / Cengage Learning
ISBN: 9780810384224
Category : Social Science
Languages : en
Pages : 824
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Book Description
Lists agencies, awards, businesses, and electronic resources that deal with women and their special needs
Author:
Publisher:
ISBN:
Category : Directories
Languages : en
Pages : 546
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Associations, institutions, etc
Languages : en
Pages : 1000
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Book Description
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 952
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Book Description
Author:
Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 1036
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Book Description
Author: William A. Cohen
Publisher: John Wiley & Sons
ISBN: 9780471109464
Category : Business & Economics
Languages : en
Pages : 598
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Book Description
With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Author: Lauren Helena Read
Publisher: Routledge
ISBN: 1134700954
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
A detailed empirical study of how small business owners finance their enterprises, this volume compares the experiences of women with those of men. The author redresses an over-reliance on subjective and anecdotal evidence of discrimination in this area with a controlled study of forty matched pairs of male/female owners and their strategies for raising finances. The research reveals the importance of adopting a theoretical framework in which the role of gender in the financing of small businesses is considered, and the practical implications for female entrepreneurs, banks and policy-makers.
