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Author: Kay Partney Lautman
Publisher: Jones & Bartlett Learning
ISBN: 9780834219595
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master: The best approaches for your nonprofit Techniques proven to boost response Tips for making the most from your budget Tactics for smooth production, printing and mailing How to analyze results and use testing to strengthen results the right role For The Internet in your fundraising media mix What direct mail and marketing can and can't accomplish
Author: Kay Partney Lautman
Publisher: Jones & Bartlett Learning
ISBN: 9780834219595
Category : Business & Economics
Languages : en
Pages : 262
Get Book Here
Book Description
In this easy-to-read guide, a renowned direct-response fundraising consultant maps out everything you need to know to prospect, renew memberships, conduct house appeals, develop monthly donor programs, use telemarketing, create donor clubs, launch capital campaigns, and more! Direct Marketing for Nonprofits shows you exactly how to create that touch by helping you master: The best approaches for your nonprofit Techniques proven to boost response Tips for making the most from your budget Tactics for smooth production, printing and mailing How to analyze results and use testing to strengthen results the right role For The Internet in your fundraising media mix What direct mail and marketing can and can't accomplish
Author:
Publisher:
ISBN: 9789990214918
Category :
Languages : en
Pages :
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Book Description
Author: Walter Wymer
Publisher: SAGE
ISBN: 9781412909235
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing activities, marketing fundamentals, separate chapters on 'social marketing' and cause marketing, and numerous international examples.
Author: Barry J. McLeish
Publisher: John Wiley & Sons
ISBN: 0470925531
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals. New sections on the new media available to nonprofit marketers Techniques for analyzing your market and developing a comprehensive marketing plan Marketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibility Methods for developing a marketing program that reaches both the consumers of your service and the donors who support your organization Do you need to breathe new life into your existing marketing department? Successful Marketing Strategies for Nonprofit Organizations, Second Edition gives you the tools, the know-how, and the confidence you need to succeed.
Author: Jeremy Reis
Publisher:
ISBN: 9780692928516
Category :
Languages : en
Pages : 180
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Book Description
To succeed today in email fundraising, you need to do more than just email your donors. You need to tell a compelling story that moves the reader emotionally to give. Raise More Money with Email will equip you to do just that. In this book, Jeremy shows you how to: Understand the elements of what goes into an email appeal Write an effective email appeal Create a repeatable process for producing high quality nonprofit fundraising campaigns Generate more email addresses for your fundraising Build a nonprofit email marketing program that gets results You may be creating your first nonprofit fundraising email campaign, or perhaps you want to learn more so that your next effort generates improved results. Either way, this book will help you write more effective appeals that get results. This book will help your NGO get more results from your email marketing program. What Others Say About Raise More Money with Email Jeremy Reis brilliantly reveals the secret to crafting an email appeal that inspires response. Breaking down each component and presenting clear examples, he delivers exactly what you and your marketing team need to know. Understand this type of appeal in the context of other activities. Learn about how to measure results and genuinely thank all those who respond. You need to buy the book and apply these proven best practices immediately! - Tami Heim, President & CEO, Christian Leadership Alliance It has been my privilege to work with Jeremy for quite a few years. We, at BBS, do respect Jeremy's high degree of professionalism and ability. Jeremy is unusual not just in his skills and perspective, but his willingness to keep his focus on his responses and relationships clear - not overwhelmed by fancy graphics or catering only to one generation. In this practical easy-to-use book, Jeremy will teach you how to write and work for response - he will help you communicate missionally with your donors and new friends while maximizing the bottom line. - Dale Berkey, President, BBS & Associates Jeremy's new book, Raise More Money with Email: Activate Digital Giving at Your Nonprofit, is a must read for any nonprofit leader seeking to find that digital stream of revenue that has escaped them to this point. I can highly recommend this book. His ideas around the importance of email to fundraising, urgency and the key to keeping the donor as the hero and at the center of the story will empower the reader to lift their response rates immediately. - Timothy L. Smith, former CDO, Museum of the Bible This book is gold; full of real-world insights and actionable items that is sure to give any non-profit the tools and resources needed to effectively use email to fundraise. - Kyle Chowning, Full Cycle Marketing Jeremy Reis provides important information in email marketing trends and practical, easily implemented steps for the understaffed nonprofit marketer. He builds his case for why his methods work and then gives checklists and step-by-step directions to create effective campaigns. I plan to use his book to train staff and as a working reference to keep on track with creating well-performing email campaigns. - Renee Targos, Nonprofit Marketing Director I have known Jeremy to be relentless in his pursuit of understanding the methodologies of communicating to various audiences. This work has nuggets that can take many ministries into a new platforms of development, measurement and growth. I can endorse Raise More Money with Email without reservation and hesitation. I encourage all those engaged in the work we call ministry to engage with these concepts as positive change will be the result. - Ossie Mills, VP of Communications and Marketing, ORU
Author: John J. Burnett
Publisher: John Wiley & Sons
ISBN: 047179189X
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author: Kivi Leroux Miller
Publisher: John Wiley & Sons
ISBN: 0470619856
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
Author: Melanie Mathos
Publisher: John Wiley & Sons
ISBN: 1118106245
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Author: Sarah Durham
Publisher: John Wiley & Sons
ISBN: 0470542217
Category : Business & Economics
Languages : en
Pages : 117
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Book Description
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
Author: William F. Meehan III
Publisher: Stanford University Press
ISBN: 1503603628
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
We are entering a new era—an era of impact. The largest intergenerational transfer of wealth in history will soon be under way, bringing with it the potential for huge increases in philanthropic funding. Engine of Impact shows how nonprofits can apply the principles of strategic leadership to attract greater financial support and leverage that funding to maximum effect. As Good to Great author Jim Collins writes in his foreword, this book offers "a detailed roadmap of disciplined thought and action for turning a good nonprofit into one that can achieve great impact at scale." William F. Meehan III and Kim Starkey Jonker identify seven essential components of strategic leadership that set high-achieving organizations apart from the rest of the nonprofit sector. Together, these components form an "engine of impact"—a system that organizations must build, tune, and fuel if they hope to make a real difference in the world. Drawing on decades of teaching, advising, grantmaking, and research, Meehan and Jonker provide an actionable guide that executives, staff, board members, and donors can use to jumpstart their own performance and to achieve extraordinary results for their organization. Along with setting forth best practices using real-world examples, the authors outline common management challenges faced by nonprofits, showing how these challenges differ from those faced by for-profit businesses in important and often-overlooked ways. By offering crucial insights on the fundamentals of nonprofit management, this book will help leaders equip their organizations to fire on all cylinders and unleash the full potential of the nonprofit sector. Visit www.engineofimpact.org for additional information.
