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Author: Direct Marketing Creative Guild (U.S.)
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 256
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Book Description
Author: Direct Marketing Creative Guild (U.S.)
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 256
Get Book Here
Book Description
Author: Direct Marketing Creative Guild (U.S.)
Publisher: PBC International
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Author: Leslie H. Sherr
Publisher: Rockport Publishers
ISBN: 9781564963802
Category : Advertising
Languages : en
Pages : 0
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Book Description
Direct marketing - from a simple postcard to an interactive e-mail - possesses an astonishing ability to get people to act in response to a message. But while anyone can send a message, it requires a special talent to elicit a response. Design for Response gathers together superb examples from a range of client needs and creative solutions to give marketers and designers a comprehensive, strategic understanding of why and how the best campaigns work. Each chapter opens with a detailed case study followed by print and three-dimensional examples with a proven track record for producing results.
Author: Direct Marketing Association Staff
Publisher: William Morrow
ISBN: 9780688074418
Category :
Languages : en
Pages :
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Book Description
Author: Cheryl Dangel Cullen
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 200
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Book Description
Inspiration, sourcebook, and exciting visuaL guide to the best direct response design published. Direct marketing and direct mail programs with proven response success; breakthrough work that increases customer loyalty, creative strategies, and interactive marketing, all are presented in this exciting collection of creative work.
Author: Direct Marketing Creative Guild
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 255
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Book Description
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1599185180
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Author: Sandra J. Blum
Publisher: Northlight
ISBN: 9780891348276
Category : Advertising, Direct-mail
Languages : en
Pages : 0
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Book Description
You've got 18 seconds to make the sale. Go! Studies have shown that it takes the average person 7 seconds or less to decide to open a direct mail envelope. Then, in just II seconds or less, they decide to do it or toss it. This book shows you how to make the most of those 18 seconds with design that sells.
Author:
Publisher: Rockport Publishers
ISBN: 9781564965325
Category :
Languages : en
Pages : 160
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Book Description
Author: Richard N. Harbert
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
