Author: Małgorzata Pańkowska
Publisher: Taylor & Francis
ISBN: 1000965511
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies. The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples’ motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.
Author: Paul Leinwand
Publisher: Harvard Business Press
ISBN: 1647822335
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.
Author: Marta Peris-Ortiz
Publisher: Springer
ISBN: 3319748815
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This volume explores the ways in which knowledge and innovation impact business and economic sustainability, offering a wide-ranging and richly illustrated study of knowledge, innovation and sustainability of organizations from a dynamic capabilities perspective. In organizational theory, dynamic capability is defined as an organization’s ability to react and adapt adequately and rapidly to external change. In today’s global economy, pursuing sustainable strategies and practices is critical to organizational success. Complying with externally and internally imposed sustainability targets might initially appear as a restriction for organizations; however, they can be transformed into a new set of opportunities. This means that the classic ways in which management absorbs the experiences associated with evolving conditions, organizational frameworks and markets must be reconsidered in light of the preservation of the technological, environmental and social ecosystems. Featuring research and case studies from sectors such as NGOs, SMEs, education and agriculture, this book offers students, academics, practitioners and policymakers a multi-faceted understanding of how and why knowledge, innovation and sustainability are intricately linked—and offers insight into best practices that balance organizational and societal needs.
Author: OECD
Publisher: OECD Publishing
ISBN: 9264311998
Category :
Languages : en
Pages : 262
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Book Description
Measuring the Digital Transformation: A Roadmap for the Future provides new insights into the state of the digital transformation by mapping indicators across a range of areas – from education and innovation, to trade and economic and social outcomes – against current digital policy issues, as presented in Going Digital: Shaping Policies, Improving Lives.
Author: Rodrigues, Maria Antónia
Publisher: IGI Global
ISBN: 179989181X
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
Author: Jim Highsmith
Publisher: Addison-Wesley Professional
ISBN: 0135263581
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
EDGE: The Agile Operating Model That Will Help You Successfully Execute Your Digital Transformation “[The authors’] passion for technology allows them to recognize that for most enterprises in the 21st century, technology is THE business. This is what really separates the EDGE approach. It is a comprehensive operating model with technology at its core.” —From the Foreword by Heidi Musser, Executive Vice President and Principal Consultant, Leading Agile; retired, Vice President and CIO, USAA Maximum innovation happens at the edge of chaos: the messy, risky, and uncertain threshold between randomness and structure. Operating there is uncomfortable but it’s where organizations “invent the future.” EDGE is a set of fast, iterative, adaptive, lightweight, and value-driven tools to achieve digital transformation, and EDGE: Value-Driven Digital Transformation is your guide to using this operating model for innovation. Jim Highsmith is one of the world’s leading agile pioneers and a coauthor of the Agile Manifesto. He, Linda Luu, and David Robinson know from their vast in-the-trenches experience that sustainable digital transformation requires far more than adopting isolated agile practices or conventional portfolio management. This hard, indispensable work involves changing culture and mindset, and going beyond transforming the IT department. EDGE embraces an adaptive mindset in the face of market uncertainty, a visible, value-centered portfolio approach that encourages continual value linkages from vision to detailed initiatives, incremental funding that shifts as strategies evolve, collaborative decision-making, and better risk mitigation. This guide shows leaders how to use the breakthrough EDGE approach to go beyond incremental improvement in a world of exponential opportunities. Build an organization that adapts fast enough to thrive Clear away unnecessary governance processes, obsolete “command and control” leadership approaches, and slow budgeting/planning cycles Improve collaboration when major, fast-paced responses are necessary Continually optimize investment allocation and monitoring based on your vision and goals Register your product for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Author: Jan-Benedict Steenkamp
Publisher: Kogan Page Publishers
ISBN: 0749483482
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.
Author: Andreas Hinterhuber
Publisher: Routledge
ISBN: 1000387844
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Author: Stefan Oppl
Publisher: Springer
ISBN: 303012259X
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Combining theory, methodology and tools, this open access book illustrates how to guide innovation in today’s digitized business environment. Highlighting the importance of human knowledge and experience in implementing business processes, the authors take a conceptual perspective to explore the challenges and issues currently facing organizations. Subsequent chapters put these concepts into practice, discussing instruments that can be used to support the articulation and alignment of knowledge within work processes. A timely and comprehensive set of tools and case studies, this book is essential reading for those researching innovation and digitization, organization and business strategy.
Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 142214027X
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
