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Author: Nathalie Pinède
Publisher: John Wiley & Sons
ISBN: 1394306466
Category : Computers
Languages : en
Pages : 372
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Book Description
Author: Nathalie Pinède
Publisher: John Wiley & Sons
ISBN: 1394306466
Category : Computers
Languages : en
Pages : 372
Get Book Here
Book Description
Author: Gordon Fletcher
Publisher: Routledge
ISBN: 1000416550
Category : Business & Economics
Languages : en
Pages : 231
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Book Description
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Eduard Arriaga
Publisher: University Press of Florida
ISBN: 1683402391
Category : History
Languages : en
Pages : 195
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Book Description
This volume presents examples of how digital technologies are being used by people of African descent in South America and the Caribbean, a topic that has been overlooked within the field of digital humanities. These case studies show that in the last few decades, Black Latinx communities have been making themselves visible and asserting long-standing claims and rights through digital tools and platforms, which have been essential for enacting discussions and creating new connections between diverse groups. Afro-Latinx Digital Connections includes both research articles and interviews with practitioners who are working to create opportunities for marginalized communities. Projects discussed in this volume range from an Afrodescendant digital archive in Argentina, blog networks in Cuba, an NGO dedicated to democratizing technology in Brazilian favelas, and the recruitment of digital media to fight racism in Peru. Contributors demonstrate that these tools need not be state of the art to be effective and that they are often most useful when employed to sustain a resilience that is deep and historically grounded. Digital connections are shown here as a means to achieve social justice and to create complex self-representations that challenge racist images of Afrodescendant peoples and monolithic conceptions of humanity. This volume expands the scope of digital humanities and challenges views of the field as a predominantly white discipline. Contributors: Sandra AbdAllah-Álvarez | Adebayo Adegbembo | Maya Anderson-González | Eduard Arriaga | Silvana Bahia | Yvonne Captain | Monica Carrillo | Yancy Castillo | Alí Majul | Maria Cecilia Martino | Andrés Villar A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L’Hoeste and Juan Carlos Rodríguez
Author: Sabira Arefin
Publisher: SM BOOKS
ISBN:
Category : Computers
Languages : en
Pages : 92
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Book Description
AI-powered Data Compliance for Small Businesses is an essential guide for entrepreneurs and small business owners who want to protect their valuable data and ensure compliance with data privacy regulations. In the modern era of technology, data is frequently likened to the new oil, serving as a vital resource for numerous businesses and governments, influencing their decision-making, fostering innovation, and enhancing efficiency. However, the growing dependence on data has underscored the crucial concerns of safeguarding data privacy and security. This book delves into the role of Artificial Intelligence (AI) in tackling the issues of data privacy and security. It introduces the AI Compliance Assistant, a revolutionary tool packed with cutting-edge intelligence, designed to simplify compliance and empower small businesses to handle data responsibly. The book explores the expectations of merchants, underscores the significance of transparent data terms and conditions, and proposes a model for a mutual agreement between consumers and merchants to uphold data privacy. The book also provides a step-by-step guide that unveils the full potential of the AI Compliance Assistant, guiding small business owners towards the perfect fit for their specific needs and budget. It highlights the differences between the free and paid versions of the AI Compliance Assistant, unlocking the full potential of its value proposition.
Author: James Emery White
Publisher: Zondervan
ISBN: 0310142970
Category : Religion
Languages : en
Pages : 232
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Book Description
We live our lives in both physical and digital community. We need to do ministry the same way. Because of COVID-19, nearly every church in the US was forced to adapt to a quarantine and adopt new ministry strategies, including digital technologies they may have avoided before. When services began to be offered in-person once more, many church leaders said they hoped they'd never have to "live stream" again for the rest of their lives. But then came the shock: people didn't return in droves, and declining attendance steepened. The pandemic had only accelerated the profound cultural changes that were already marginalizing the church and reducing its relevance. In Hybrid Church, James Emery White argues that the post-pandemic church must commit to a hybrid strategy as the only means to reach a post-Christian culture in a digital age. This book will help you rethink the church's approach and stretch you to move beyond the mentality of "that's the way we've always done it." First outlining the dynamics and depths of the new realities we face, White then walks you through major ways of rethinking digital community, strategic thinking, discipleship, and outreach—tackling practical topics like: How to create an online presence that removes unnecessary barriers to engagement and community. How to rethink your church's delivery, both online and in-person. How to meet the spiritual and communal needs of a younger, digitally-native generation. How to shift from a focus on gathering and attendance to a more biblical vision of togetherness and discipleship. Hybrid Church is written to enable pastors and church leaders to see the positive opportunities in the radical changes of the day and to help model a dynamic new approach to ministry.
Author: Joé T. Martineau
Publisher: Springer Nature
ISBN: 3030271773
Category : Medical
Languages : en
Pages : 254
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Book Description
Understanding and improving how organizations work and are managed is the object of management research and practice, and this topic is of longstanding interest in the academia and in society at large. More recently, the contribution that the study of the brain could make to, notably, our understanding of decisions, emotional reactions, and behaviors has led to the emergence of the field of “organizational neuroscience”. Within the field of management, organizational neuroscience seeks to explore linkages between neuroscience research, theories, and methods and management research. Its primary goal is to incorporate findings on the cognitive processes underlying the thoughts, behaviors and attitudes of organizational actors in order to better inform management theories, and to assist in understanding, predicting and improving these behaviors in the workplace. As a result, we have seen in the last decade a flurry of research projects and publications in organizational neuroscience, as well as novel or rejuvenated innovations around neuromarketing, neuroleadership, and cognitive enhancement in the work place, to name a few. However, research and practical applications in organizational neuroscience pose profound ethical challenges about, for example, organizational responsibility in the responsible use of scientific innovation. Drawing on recent debates in the field, and in response to upcoming ethical challenges of organization neuroscience, this book introduces “organizational neuroethics” as an emerging interdisciplinary field that addresses the ethics of organizational neuroscience research and applications, as well as the neuroscience of organizational ethics. The first part focuses on the ethics of organizational neuroscience and several chapters tackle the ethics of neuromarketing or neuroleadership and discuss the ethical issues associated with neuroenhancement practice in the workplace. The second part of the book addresses cutting-edge topics in the neuroscience of organizational ethics. Written by international experts in the fields of management, neuroscience, ethics, and social science, this book will be of prime interest to practitioners, researchers and students in the various fields concerned with improving management research and practices, as well as organizational ethics.
Author: Allam Hamdan
Publisher: Springer Nature
ISBN: 3030720802
Category : Technology & Engineering
Languages : en
Pages : 503
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Book Description
This book focuses on the implementation of Artificial Intelligence in Business, Education and Healthcare, It includes research articles and expository papers on the applications of Artificial Intelligence on Decision Making, Entrepreneurship, Social Media, Healthcare, Education, Public Sector, FinTech, and RegTech. It also discusses the role of Artificial Intelligence in the current COVID-19 pandemic, in the health sector, education, and others. It also discusses the impact of Artificial Intelligence on decision-making in vital sectors of the economy.
Author: Marco Valeri
Publisher: Taylor & Francis
ISBN: 1003847358
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management.
Author: Dale Meredith
Publisher: Packt Publishing Ltd
ISBN: 1837635285
Category : Computers
Languages : en
Pages : 198
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Book Description
Get to grips with top open-source Intelligence (OSINT) tools, build threat intelligence, and create a resilient cyber defense against evolving online threats Key Features Familiarize yourself with the best open-source intelligence tools such as Maltego, Shodan, and Aircrack-ng Develop an OSINT-driven threat intelligence program to mitigate cyber risks Leverage the power of information through OSINT with real-world case studies Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionThe OSINT Handbook offers practical guidance and insights to enhance your OSINT capabilities and counter the surge in online threats that this powerful toolset was built to tackle. Starting with an introduction to the concept of OSINT, this book will take you through all the applications, as well as the legal and ethical considerations associated with OSINT research. You'll conquer essential techniques for gathering and analyzing information using search engines, social media platforms, and other web-based resources. As you advance, you’ll get to grips with anonymity and techniques for secure browsing, managing digital footprints, and creating online personas. You'll also gain hands-on experience with popular OSINT tools such as Recon-ng, Maltego, Shodan, and Aircrack-ng, and leverage OSINT to mitigate cyber risks with expert strategies that enhance threat intelligence efforts. Real-world case studies will illustrate the role of OSINT in anticipating, preventing, and responding to cyber threats. By the end of this book, you'll be equipped with both the knowledge and tools to confidently navigate the digital landscape and unlock the power of information using OSINT. What you will learn Work with real-life examples of OSINT in action and discover best practices Automate OSINT collection and analysis Harness social media data for OSINT purposes Manage your digital footprint to reduce risk and maintain privacy Uncover and analyze hidden information within documents Implement an effective OSINT-driven threat intelligence program Leverage OSINT techniques to enhance organizational security Who this book is for This book is for ethical hackers and security professionals who want to expand their cybersecurity toolbox and stay one step ahead of online threats by gaining comprehensive insights into OSINT tools and techniques. Basic knowledge of cybersecurity concepts is required.
