Dictionary of Social and Market Research (Special John Wiley Isbn Only) PDF Download
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Author: W. J. Koschnick
Publisher: Gower Publishing Company, Limited
ISBN: 9780566079658
Category :
Languages : en
Pages :
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Book Description
Author: W. J. Koschnick
Publisher: Gower Publishing Company, Limited
ISBN: 9780566079658
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Wolfgang J. Koschnick
Publisher: Gower Publishing Company, Limited
ISBN: 9780566076114
Category : Marketing research
Languages : en
Pages : 416
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Book Description
Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialised advertising and social science terminology.
Author: Robert Lee Miller
Publisher: SAGE
ISBN: 1446232921
Category : Social Science
Languages : en
Pages : 370
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Book Description
`A detailed and valuable addition to the literature that will be a very useful resource for lecturers, as well as having a wide appeal among students′ - Tim May, University of Salford Have you ever wondered what a concise, comprehensive book providing critical guidance to the whole expanse of social science research methods and issues might look like? The A-Z is a collection of 94 entries ranging from qualitative research techniques to statistical testing and the practicalities of using the Internet as a research tool. Alphabetically arranged in accessible, reader-friendly formats, the shortest entries are 800 words long and the longest are 3000. Most entries are approximately 1500 words in length and are supported by suggestions for further reading. The book: - Answers the demand for a practical, fast and concise introduction to the key concepts and methods in social research - Supplies students with impeccable information that can be used in essays, exams and research projects - Demystifies a field that students often find daunting This is a refreshing book on social research methods, which understands the pressures that modern students face in their work-load and seeks to supply an authoritative study guide to the field. It should fulfil a long-standing need in undergraduate research methods courses for an unpatronising, utterly reliable aid to making sense of research methods.
Author: Michael John Wilson
Publisher:
ISBN:
Category : Social sciences
Languages : en
Pages :
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Book Description
Author: Allan G. Johnson
Publisher: Wiley-Blackwell
ISBN: 9780631216810
Category : Social Science
Languages : en
Pages : 432
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Book Description
This new edition of Allan G. Johnson's one-volume sociology dictionary includes 75 new entries, as well as an expanded biographical section, extensive revisions and updates, and a more thorough cross-referencing. Written by a sociologist who is also an accomplished writer and teacher, it is aimed primarily at students, but will also be of use to professionals looking for an introduction to core concepts outside their area of expertise. Its combination of clear prose, engaging examples, a single author's voice, and its minimal assumptions about the average reader's prior knowledge of sociology and its related fields, makes this a unique and valuable reference work.
Author: Wolfgang J. Koschnick
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Dictionary of Social and Market Research Wolfgang J. Koschnick Dictionary of Social and Market research Wolfgang J. Koschnick Anyone working in the worlds of social or market research is faced with a daunting plethora of special terms, techniques and jargon covering everything from statistical methods through to specialized advertising and social science terminology. The Dictionary of Social and Market Research has been compiled to provide academics, researchers and professionals with an exhaustive reference work containing definitions for, and explanations of, terms, techniques and concepts from all areas of social and market research. Entries have been selected on the basis of their value in answering questions arising from both the theory and practice of social and market research. The 2,500 entries in Dictionary of Social and Market Research therefore provide an invaluable reference to the terminology that is increasingly encountered in these complex and specialized fields.
Author: Susan A. Ambrose
Publisher: John Wiley & Sons
ISBN: 0470617608
Category : Education
Languages : en
Pages : 336
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Book Description
Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning
Author: William Outhwaite
Publisher: John Wiley & Sons
ISBN: 9781405134569
Category : Social Science
Languages : en
Pages : 0
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Book Description
Modern social thought ranges widely from the social sciences to philosophy, political theories and doctrines, cultural ideas and movements, and the influence of the natural sciences. Provides an authoritative overview of the main themes of social thought. Long essays and entries give full coverage to each topic. Covers major currents of thought, philosophical and cultural trends, and the individual social sciences from anthropology to welfare economics. New edition updates about 200 entries and includes new entries, suggestions for further reading, and a bibliography of all sources cited within the text.
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: Hal P. Kirkwood
Publisher: Bloomsbury Publishing USA
ISBN: 144085131X
Category : Language Arts & Disciplines
Languages : en
Pages : 421
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Book Description
This new edition of Strauss's guide helps users to find current information for and about businesses of all kinds—both private and public, U.S.-based and international—related to finance, investment, industries, and entrepreneurship. Strauss's Handbook of Business Information is a resource for finding and understanding business information. It contains explanation and instruction on the key facets of business information and provides detailed descriptions of key resources within both broad and specific categories. It can be used as a guide to further understanding the what, how, and why of business information research. The changing arena of business information requires regular updating and awareness. This new edition has been thoroughly updated with three new chapters: Entrepreneurship, Competitive Intelligence, and Corporate Social Responsibility. Other additions of note include subsections on internet and mobile marketing and tax havens and related issues; coverage of new legislation (e.g., Dodd-Frank); and subsections on index funds, investment communities, regulatory bodies and laws, hedge funds, venture capital companies, assessing risks, robo-advisors, and more. The Handbook is for students, faculty, librarians, and information professionals looking to gain a broader and deeper understanding of business information. Anyone needing to gain quick exposure to business information needs and resources for solutions will benefit from the volume as well.
