Author: Carsten Siegemund
Publisher: diplom.de
ISBN: 3836612542
Category : Business & Economics
Languages : en
Pages : 88
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Book Description
Inhaltsangabe:Abstract: Using the new theory Blue Ocean Strategy of strategic behaviour the author is designing a consulting approach for management consulting business of small and medium-sized enterprises (SME) in Germany. The Blue Ocean Strategy challenges companies to break out of their current market by finding new unknown market space. The purpose of the dissertation is to describe the current competitor s markets as the status quo the participants perceive in their usual strategic approach, to identify then the key success factors and methods of the new theory Creating of Blue Oceans as the alternative and mold the main issues of this approach into a consulting product. The objectives are: 1. Identification of issues which could be described as key success factors for this new theory. 2. The strengths and weaknesses of the Blue Ocean Strategy approach. 3. Identifying SMEs as a target customer group and the value of the Blue Ocean approach for these target customers. 4. A consulting approach for management consulting of SMEs. The developed consulting concept could be offered to customers within their range of consulting services or be used as an internal measurement in consulting companies to find new areas for business development. In order to meet the aims of this dissertation the following structure is chosen: Chapter 1: The chapter 1 introduces the aims and objectives of this dissertation, its motivation, limitations and structure. Chapter 2: In chapter 2 the general business strategies for competing on defined market and the sorts of innovations are explained. Chapter 3: In chapter 3 the terms of red oceans and blue oceans are defined and later explained how they relate to the used business strategies on the markets. Chapter 4: In chapter 4 the theory of Blue Oceans Strategy will be presented on an abstract level to familiarize the reader with the key factors and main issues of this approach. Chapter 5: In chapter 5 the common definition of small and medium-sized enterprises will be presented in a first step to follow up with the illustration of the current situation for the SMEs in Germany, referring to the results of interviews with market participants or observers and studies of literature. Chapter 6: In chapter 6 the consulting concept based on value innovation will be designed. To understand in which way the approach differs from other consulting services, there will be a short introduction into [...]
Author: Carsten Siegemund
Publisher: Diplomica Verlag
ISBN: 3836664771
Category : Business & Economics
Languages : en
Pages : 93
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Book Description
Why does value innovation play an important role for small and medium-sized enterprises (SMEs)? Innovation, besides imitation, is the foundation to conduct business and produce goods and services. Each company needs at least at one point or another during its lifecycle innovation to stay competitive within a market. Its importance increases throughout time because of new companies accessing existing domestic markets by overcoming the market barriers and the international integration of markets for global trading. Aside the well-known forms of innovation, a new type called value innovation was developed and published in 2005. This new category is embedded as an essential part in a strategy theory recognized as Blue Oceans . This blue ocean strategy challenges companies to break out of their current market space.But is this kind of innovation really new and usable for general management consulting? The term value innovation is not new within business science. However value innovation is used at a smaller scale. Nevertheless its meaning within the new theory which defines a new way to develop previously unidentified markets is crucial. It requires an overall new perspective of the management to plan and carry out its business processes. Therefore its advantages are only evident in a general strategy approach. Can this concept be turned into a consulting model to support SMEs? Why are SMEs the right target group? Small companies often seek a market niche which can be attained by differentiation in order to survive in competitive markets. Usually the managers are using business strategies like cost cutting or differentiation of products, processes or services to find this niche. This approach originates from the assumption that a group of buyers within the market is accessible or need the traded goods or services at another level of quality, prize, design or function. Could this new theory help establish new niches?The study will find answers to the questions m
Author: Sabina Jeschke
Publisher: Springer Science & Business Media
ISBN: 364224503X
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
The capability to innovate in an on-going manner is emerging as a decisive key factor in today's world of business and work. The ability to stay competitive is becoming identical with the ability to innovate. This book originated from the research and development project “International Monitoring” and outlines the topic of innovative capability from a practice-oriented angle. Contributions of German and international experts offer an enlightening glimpse behind the scenes of innovations. The central issue is not the description of features of successful innovation processes or how innovations can be efficiently controlled and managed, but under which conditions they can emerge in the first place. In what way can individuals, organizations, networks and societies be enabled to continuously induce innovations?
Author: Marek Jabłoński
Publisher: MDPI
ISBN: 3039211854
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
Ensuring the sustainability of early stage companies and increasing awareness of the need for balancing targets against different stakeholder groups among young companies are not well developed. Young companies, in the first place, want to achieve financial success very often without regard for aspects such as the environment, positive relationships with employees, suppliers or other stakeholder groups, fulfilling requirements of labor law, etc. Another issue is that of companies whose business models are based on actuarially-preferred concepts, such as sharing economy, sustainable development, e-comers, e-commerce, renewable energy, social media, and others. A key issue is the resignation of companies from an approach to business, based on the foundations of classical economics to the sharing economy. Theory and practice seek new solutions in the sphere of value sharing in these new areas of sharing, and innovative forms of its implementation. Intriguing is the relationship of these business models with sustainability issues, as well as wondering how technology can influence sustainability. A contemporary approach to consumer value fits in with the assumption of a shared economy. It is interesting how it affects the assumptions of sustainability of business. The ongoing changes in the value system of potential consumers create new conditions for the design of sustainability business models and creation of innovation.
Author: Vemi?, Milan
Publisher: IGI Global
ISBN: 1522557857
Category : Business & Economics
Languages : en
Pages : 411
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Book Description
To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.
Author: Witold Abramowicz
Publisher: Springer
ISBN: 3642154026
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Business information systems is a rapidly developing domain. There are many topicsthatdeserveattentionbuthavenotyetfoundaplaceincanonicalresearch. Workshops give researchers the possibility to share preliminary ideas, ?rst - perimental results, or to discuss research hypotheses. Discussions held during presentations strengthen the paper and prepare it for publication. From our - perience, workshops are a perfect instrument with which to create a community aroundvery speci?c researchtopics, thus o?ering the opportunity to promote it. Topics that do not ?nd critical feedback at the main International Conference on Business Information Systems (BIS) may experience fruitful discussion when confronted with a well-focused audience. Over the last few decades, business informationsystems have been one of the most important factors of the transition toward a knowledge-based economy. At the same time they have been subject to continuous rapid development and innovation driven both by industry and by academia. For the last 12 years these innovations were carefully observed but also shaped by researchers attending BIS yearly.
Author: Pavel A. Strizhak
Publisher: MDPI
ISBN: 3039212192
Category : Technology & Engineering
Languages : en
Pages : 244
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Book Description
The energy and fuel industries represent an extensive field for the development and implementation of solutions aimed at improving the technological, environmental, and economic performance of technological cycles. In recent years, the issues of ecology and energy security have become especially important. Energy is firmly connected with all spheres of human economic life but, unfortunately, it also has an extremely negative (often fatal) effect on the environment and public health. Depletion of energy resources, the complexity of their extraction, and transportation are also problems of a global scale. Therefore, it is especially important nowadays to try to take care of nature and think about the resources that are necessary for future generations. For scientific teams in different countries, the development of sustainable and safe technologies for the use of fuels in the energy sector will be a challenge in the coming decades
Author: Geoff Turner
Publisher: Academic Conferences Limited
ISBN: 1906638942
Category : Computers
Languages : en
Pages : 628
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Book Description
These proceedings represent the work of presenters at the 3rd European Conference on Intellectual Capital (ECIC 2011). The Conference is hosted this year by the University of Nicosia in Cyprus. The Conference Chair is Geoff Turner from the University of Nicosia and the Programme Chair is Clemente Minonne from the School of Management and Law, Zurich University of Applied Sciences, Winterthur, Switzerland. The opening keynote address is given by John Girard from Minot State University in the USA. John will address the question Social Knowledge: Are we ready for the future? The second day of the conference will be opened by Ludo Pyis from AREOPA in Belgium who will consider Intellectual Capital Accounting: how to measure the unmeasurable. We also look forward to a Knowledge Cafe on the topic of What intellectual capital ideas and developments do you expect to live and see? facilitated by Helen Paige from The Paige Group, South Australia.
Author: Magdalena Popowska
Publisher: Taylor & Francis
ISBN: 1000648389
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
This volume presents a collection of different views and perspectives, featuring both theoretical and empirical contributions, to provide deep insight into the role of innovation and of non-technological innovation (NTI) in contemporary business. It illustrates how NTI encourages organizational development as well as competitive advantage. Chapters display a variety of research methods, both qualitative and quantitative, including case studies, best practices, surveys, novel approaches to interpretations, concepts and theories. Together they contribute to a significant extension of the existing knowledge on non-technological innovations and their role in organizations. This volume highlights the effects of marketing and organizational innovation strategies on companies’ innovation and overall performance, while demonstrating that the effects of NTI may vary depending on the phase of the innovation process, and how it differs within small, medium and large enterprises from manufacturing and service industries. It explores the bidirectional relationship between technological innovation (TI) and NTI, and considers the competences needed to implement NTI. The book is written for scholars and academic professionals from a wide variety of disciplines addressing issues of organizational change and innovation, new management techniques and strategies, and the sustainable growth of organizations. It may also be an interesting source of knowledge for graduate and postgraduate students in management.
Author: Markus B. Baum
Publisher: Springer Science & Business Media
ISBN: 3834944440
Category : Business & Economics
Languages : en
Pages : 136
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Book Description
Service firms have high overhead costs which are difficult to assign to individual services. To bring transparency to their value chain, they need costing approaches that help them find their own improvements. Markus B. Baum explores current theory and practice of value chain approaches and cost accounting to develop a costing approach with a suitable instrument for the allocation of fixed and overhead costs for a service firm. He describes the service business costing (SBC) approach. This hybrid-costing model has a hierarchical structure in terms of consolidation and allocates cost and revenues on the lowest hierarchical level possible to ensure that all costs and income are assigned to activities from which they originated.
