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Author: Jeff Slawsky
Publisher: Routledge
ISBN: 1351944924
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
Author: Jeff Slawsky
Publisher: Routledge
ISBN: 1351944924
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
Author: Lee, In
Publisher: IGI Global
ISBN: 1615206124
Category : Technology & Engineering
Languages : en
Pages : 1349
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Book Description
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
Author: Paul B. Silverman
Publisher: BookLocker.com, Inc.
ISBN:
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
8 Building Blocks To Launch, Manage, and Grow A Successful Business - Second Edition is about opportunity and achieving success, reinforced by the opening Mark Twain quote "So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sail. Explore. Dream. Discover." The book helps readers navigate from business idea to launching a successful new venture. An easy-to-read entertaining book delivering powerful, useful counsel. Entrepreneurs with experience learn starting a new venture really is the easy part– from business idea, business plan, resources, and launch- these skills can be learned. A recent search on Amazon showed 9,003 "start your own business" or "SYOB" books and many are excellent. And they cover skills the author calls Entrepreneurial Management 1.0. But SBA statistics show half of all these new ventures fail within five years- the challenge is not starting a new business but growth and survival. So, with plenty of books out there, why kill trees for one more? The more relevant question is despite all these resources, why do half of all new ventures fail to meet the critical five- year milestone? Today's challenges demand you know more. Entrepreneurial Management 1.0 skills are just not good enough to help you be a "Survivor" entrepreneur. Simply put, yesterday's skills do not meet today's entrepreneur's needs. Before committing resources to develop new ventures, Fortune 500 firms go further, look at strategic issues, identify alliance and global strategies, understand how new venture metrics impact overall return given 3 to 5,000 other products and services in their business. And these Fortune 500 techniques provide the foundation for what the author defines as Entrepreneurial Management 2.0, a new entrepreneurial management discipline drawing upon new venture 'best practices', Fortune 500 firm techniques for launching and managing new ventures, and the author's experience working with many early-stage public and private companies. Helping entrepreneurs gain new skills needed to meet today’s challenges, reach the critical five-year milestone, and create more "Survivor" rather than "Maybe Next Time" entrepreneurs, is why the author wrote this book. Entrepreneurial Management 2.0 includes a portfolio of new entrepreneurial management skills organized into the eight "Building Blocks" which are defined and explained with examples in the new book. The Second Edition includes edits to improve readability and several new sections. The Digital Marketing arena is moving quickly, impacting today’s traditional sales and marketing processes. The Second Edition includes a new section on Digital Marketing, reviewing tools, methodologies, and impact for entrepreneurs. Regulatory guidelines for securing capital have changed significantly since the First Edition release in 2015. The regulatory section has been revised and updated with updates on the JOBS Act related regulations and a new section addressing the SEC's 'Regulation Crowdfunding' initiative offering entrepreneurs new alternatives to secure financing.
Author: V. Kumar
Publisher: Springer Science & Business Media
ISBN: 3642201091
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
Author: Singh, Sonia
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 515
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Book Description
In today's academic environment, the challenge of ensuring lasting commercial and economic success for organizations has become more daunting than ever before. The relentless surge in data-driven decision-making, based on innovative technologies such as blockchain, IoT, and AI, has created a digital frontier filled with complexity. Maintaining a healthy firm that can continually provide innovative products and services to the public while fueling economic growth has become a formidable puzzle. Moreover, this digital transformation has ushered in new risks, from pervasive cybersecurity threats to the ethical challenges surrounding artificial intelligence. In this evolving landscape, academic scholars face the pressing challenge of deciphering the path to long-term organizational prosperity in an era dominated by data. Data-Driven Decision Making for Long-Term Business Success serves as guidance and insights amidst this academic challenge. It is the definitive solution for scholars seeking to uncover the complexities of data-driven decision-making and its profound impact on organizational success. Each meticulously curated chapter delves into a specific facet of this transformative journey, from the implications of modern technologies and pricing optimization to the ethics underpinning data-driven strategies and the metaverse's influence on decision-making.
Author: Innocent Musonda
Publisher: CRC Press
ISBN: 1003848583
Category : Technology & Engineering
Languages : en
Pages : 346
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Book Description
Smart and Resilient Infrastructure For Emerging Economies: Perspectives on Building Better is about pressing and multidimensional challenges faced in constructing resilient, sustainable, and smart infrastructure in developing countries. The 32 case studies, literature reviews, comparative analyses and systematic reviews, cover a wide range of topics, including: - sustainable and resilient infrastructure development - smart cities - digital innovation in construction - infrastructure investment - construction ergonomics - socio-environmental sustainability - gender equity, and - climate change responses The contributions present innovative solutions, impactful insights, and substantive contributions to the discourse on sustainable infrastructure development, and illuminate the interplay between infrastructure development, social justice, environmental sustainability, and technological advancement. Smart and Resilient Infrastructure For Emerging Economies: Perspectives on Building Better is essential reading for academics, researchers, practitioners, policymakers, and students involved in the built environment, infrastructure delivery, investment in infrastructure, civil engineering, architecture, urban planning, environmental science, and other related disciplines.
Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 2142
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Book Description
Author: Nicolae Sfetcu
Publisher: Nicolae Sfetcu
ISBN:
Category : Computers
Languages : en
Pages : 469
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Book Description
A guide for developing web sites by means of conceptualization, planning, modeling, and execution of electronic media delivery via Internet. Web development is a broad term for any activities related to developing a web site for the World Wide Web or an intranet. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. However, among web professionals, "web development" usually refers only to the non-design aspects of building web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services. Web design is a process of conceptualization, planning, modeling, and execution of electronic media delivery via Internet in the form of Markup language suitable for interpretation by Web browser and display as Graphical user interface (GUI).
Author: United States. Small Business Administration. Office of Business Development
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 2
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Book Description
Author: Timothy S. Hatten
Publisher: SAGE Publications
ISBN: 1071848186
Category : Business & Economics
Languages : en
Pages : 589
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Book Description
Small Business Management, Eighth Edition equips students with the tools to navigate important financial, legal, marketing, and managerial decisions when creating and growing a sustainable small business. Author Timothy S. Hatten provides new cases, real-world examples, and illuminating features that spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
