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Author: Hans Øivind Nordvink
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Author: Hans Øivind Nordvink
Publisher:
ISBN:
Category :
Languages : en
Pages : 170
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Book Description
Author: Howard S. Gitlow
Publisher: Springer
ISBN: 3319169343
Category : Business & Economics
Languages : en
Pages : 413
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Book Description
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Baker Library
Publisher:
ISBN: 9780875847740
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
This guide lists approximately 3,500 books -- recent titles of general interest to the business reader that Harvard Business School faculty, researchers, and students consider central to their work. Revised and updated annually, it includes the full bibliographic record for each book and features an appendix of publishers' addresses as well as indexes by title, author, core classics, and notable books.
Author: Ira D. Glick
Publisher: Routledge
ISBN: 1351508385
Category : Social Science
Languages : en
Pages : 303
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Book Description
This book is based on extensive field research conducted by the investigators of Social Research Inc., interpreting the result of over 13,000 individuals. Members of TV audiences were studied to analyze their reactions to what TV offered them, in relation to their age, sex, social class, and personal characteristics. This information is here applied to understanding what television programs, performers, and commercials--by general type and also with illustrative case histories--are being watched. This book on first publication in 1962 provided the first clear image of the people in front of their TV sets, who they were, how they differed from each other, their views on sex and violence, boredom and enlightenment, taste and judgment. It tells us about the audiences and our stereotypes and their response to the new medium they could both see and hear. It destroys the myth of the "mass audience" and replaces it with a scientifically derived description of the many audiences for television, including its protesters, its embracers, and its accommodators. Programs looked at range from those still in production forty years later--The Price is Right--to those in perpetual rerun--The Twilight Zone---to those genres, like westerns, that have all but disappeared, and those that still prosper, like soap operas--in this case, 77 Sunset Strip. A section on performer images and their symbolic meanings considers television personas from Bob Hope through Walter Cronkite to Roy Rogers and Pat Boone. The final section analyzes commercials both by type and by placement and what audiences feel about them.
Author: John A. Bailey
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 70
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Book Description
Author: William G. Nickels
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 604
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 344
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Book Description
Author: Tom Cannon
Publisher: Burns & Oates
ISBN:
Category : Business & Economics
Languages : en
Pages : 484
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Book Description
An undergraduate text integrating international research with a diverse selection of European cases. Features discussion questions (new to this edition) and case studies with exercises, plus humorous bandw illustrations and cartoons. This fourth edition reinforces the international, especially European, coverage introduced in earlier editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization. Distributed by Books International. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Lawrence J. Gitman
Publisher:
ISBN: 9781947172555
Category : Business
Languages : en
Pages : 732
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Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author: Neal S. Rubin
Publisher: Cambridge University Press
ISBN: 1108668526
Category : Psychology
Languages : en
Pages : 966
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Book Description
Written by psychologists, historians, and lawyers, this handbook demonstrates the central role psychological science plays in addressing some of the world's most pressing problems. Over 100 experts from around the world work together to supply an integrated history of human rights and psychological science using a rights and strengths-based perspective. It highlights what psychologists have done to promote human rights and what continues to be done at the United Nations. With emerging visions for the future uses of psychological theory, education, evidence-based research, and best practices, the chapters offer advice on how to advance the 2030 Global Agenda on Sustainable Development. Challenging the view that human rights are best understood through a political lens, this scholarly collection of essays shows how psychological science may hold the key to nurturing humanitarian values and respect for human dignity.
