Developing a First Written Marketing Plan for a Sixty (60) Year Old Bank, First National Bank of Houma PDF Download
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Author: Richard L. Benoit
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 168
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Book Description
Author: Richard L. Benoit
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 168
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Book Description
Author: First National Bank of Southwestern Michigan
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 10
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Book Description
The FNB has no full-time marketing department; a team of bank officers meets monthly to review progress and yearly to draw up a marketing plan. This entry tells how they drew up a plan and how they managed to stick closely to it. The plan encompassed introduction of two new branches, an ATM program, a dinnerware premium promotion, direct payroll deposit, and a direct mail instalment loan solicitation. By following the guidelines of a solid program, they were able to grow from $166 million in assets to $176 million by the end of the year.
Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 384
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Author: James R. Hirko
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
A small community bank in a market penetrated by megabanks from Pittsburgh, First National Bank competes through a high standard of personal service rather than through interest rates. First National Bank's 1985 marketing plan concentrates on cross selling to existing customers via direct mail and statement stuffers, increasing loan volumes and becoming active in the mortgage market. FNB's strategies and tactics for 1985 include: 1) an officer call program; 2) an ATM promotion; 3) student, auto, and energy efficiency loan promotions; 4) an aggressive mortgage policy; 5) the introduction of a personal line of credit; 6) the development of a customer newsletter and a President's letter; 7) an IRA and a Christmas Club promotion program; and 8) market research studies on segmentation and opened and closed accounts.
Author: Gene Hehemann
Publisher:
ISBN:
Category : Branch banks
Languages : en
Pages : 92
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Book Description
Author: Daniel C. Gentry
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 48
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Book Description
Author: Kaysar R. Hanna
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 74
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Book Description
Author: Julie M. Tarquino
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages :
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Author: Bank Marketing Association (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: First Citizens National Bank, Tupelo, Miss
Publisher:
ISBN:
Category : Bank marketing
Languages : en
Pages : 12
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Book Description
The First Citizens Bank concluded in 1979 that it could no longer absorb the inflationary costs of free checking services. While competing banks were currently offering package accounts, these did not hold appeal for the First's customer base. The bank surveyed its checking customers to determine what package features would be desirable and at what monthly fee. Services such as free checks, reduced loan rates, accidental death insurance and merchant discount coupons were found to be the most desirable; a monthly fee of $5 per account with no minimum balance required was found to be acceptable to a majority of customers. The package concept is neither new nor unique. What is unusual is the First's markting strategy. Direct sales and staff incentive programs were the only marketing tools used; no media campaign was launched. The theme of the marketing program was team membership, having the new account was like club membership, each card holder a player. Enrollment in the program exceeded bank expectations by over 100% at the end of the first year and service charge income increased $100,000.
