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Author: Tony Rogers
Publisher: Routledge
ISBN: 1317528794
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Tony Rogers
Publisher: Routledge
ISBN: 1317528794
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies and future challenges. The 2nd Edition has also been updated to include: New content on: destination marketing organisations’ and venues’ use of technology, use and impact of social media, sponsorship and partnership issues, economic changes as well as their responses to demand for sustainable meetings locations Updated and new case studies on growth areas and emerging markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and South America, but also to include material on mature markets, destinations and venue operators A genuinely international focus in terms of content and examples New review and discussion questions and, where appropriate, learning outcomes New online resource package for students and lecturers including: weblinks, power point slides and project questions (coming soon). Accessible, global and informative, this is essential reading for all future business event and conference managers.
Author: Jeanne Gay
Publisher:
ISBN:
Category : Tourism
Languages : en
Pages : 452
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Book Description
Author:
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 1124
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Book Description
Author: Florian Kaefer
Publisher: Springer Nature
ISBN: 3030671445
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.
Author:
Publisher:
ISBN:
Category : Flint (Mich.)
Languages : en
Pages : 74
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Book Description
Author: Jeff Counts
Publisher: The Countryman Press
ISBN: 1581578768
Category : Travel
Languages : en
Pages : 419
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Book Description
With Explorer’s Guides, expert authors and helpful icons make it easy to locate places of extra value, family-friendly activities, and excellent restaurants and lodgings. Regional and city maps help you get around and What’s Where provides a quick reference on everything from tourist attractions to off-the-beaten-track sites. From the best of Detroit to the best remote angling spots and everyplace in between, this guide delves into the rich variety of Michigan with a focus on outdoor activities, like hiking and paddling, and attractions on and off the beaten track. Discover the best spots for fly-fishing and where to fill up your gas tank (essential info because there are vast stretches in the U.P. where you won’t find any stations) and where to find the best pasties around. (What’s a pasty? Read the book!)
Author: Jan Riddell
Publisher: Calgary : Fabjob
ISBN: 9781894638548
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
This fabulous book explains how to break into a career in event planning. It gives step-by-step advice on how to plan a party, conference, or other event. Job opportunities with corporations, convention centers, country clubs, and other employers are covered, with advice on finding job openings, preparing a portfolio and resume, and interview skills. It also explains how to start an event planning business, including finding clients, preparing proposals, and pricing. Includes CD-ROM.
Author: Jeff Counts
Publisher: The Countryman Press
ISBN: 1581576951
Category : Travel
Languages : en
Pages : 499
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Book Description
From the best of Detroit to the best remote angling spots and everyplace in between, this guide delves into the rich variety of Michigan. Explorer’s Guide Michigan is the most comprehensive guide to the Great Lakes State. It’s the perfect companion for exploring the Upper and Lower Peninsulas; the shores of Lakes Michigan, Huron, and Superior; Detroit’s entertainment district; backwoods taverns in the Upper Peninsula; historic sites on Mackinac Island; and the best places to enjoy winter sports. Sidebars mark the author’s personal favorites in each chapter.
Author: Rich Harrill
Publisher: Prsa Foundation
ISBN:
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 984
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Book Description
