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Author: United States. Congress. Senate. Intrstate & Foreign Commerce
Publisher:
ISBN:
Category :
Languages : en
Pages : 118
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Book Description
Author: M. Kozak
Publisher: CABI
ISBN: 9780851998756
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Develops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes.
Author: Greg Ringer
Publisher: Routledge
ISBN: 1134824785
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
Drawing on selected research from Europe, Southeast Asia, the Pacific and North America, this book combines perspectives in human geography and tourism to present cultural landscapes of tourist destinations as socially constructed.
Author: Mark Urban
Publisher: Bloomsbury Publishing USA
ISBN: 0802718167
Category : History
Languages : en
Pages : 388
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Book Description
The 95th Rifles was one of history's great fighting units, and Mark Urban brings them and the Napoleonic War gloriously to life in this unique chronicle. Focusing especially on six soldiers in the first battalion, Urban tells the Rifles' story from May 25, 1809, when they shipped out to join Wellington's army in Spain, through the battle of Waterloo in June 1815. Drawing on diaries, letters, and other personal accounts, Urban has fashioned a vivid narrative that allows readers to feel the thrill and horror of famous battles, the hardship of the march across Europe, the bravery and camaraderie of a nineteenthcentury Band of Brothers whose innovative tactics created the modern notion of infantryman.
Author: Xiaoxia Huang
Publisher: CRC Press
ISBN: 1000581586
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
With the rapid development and drastic change of the world economy, "Digital Finance", "Internet Finance", "Science and Technology Finance" have become new hotspots, which also represent the future trend of economy development in the era of big data. Enterprises are facing more uncertainty, opportunities coexist with challenges. There are more possibilities for economic development and enterprise management to accelerate the integration of cutting-edge research results, to deepen hot topics discussion and to promote opinion exchanges among academic and business circles. The Sixth International Conference on Economic and Business Management (FEBM2021) was successfully held online on October 16-17, 2021, and aimed to provide a platform for researchers, engineers, academics as well as industry professionals from all over the world to present their latest research findings and development activities in economic and business management. These proceedings include 51 accepted articles selected from 94 submissions.
Author: DEVASHISH. DASGUPTA
Publisher: Pearson Education India
ISBN: 9788131731826
Category : Hospitality industry
Languages : en
Pages : 304
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Book Description
Author: Kayhan Tajeddini
Publisher: Routledge
ISBN: 0429623550
Category : Business & Economics
Languages : en
Pages : 251
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Book Description
Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.
Author: Ramayah Thurasamy
Publisher: Springer Nature
ISBN: 9464635274
Category :
Languages : en
Pages : 112
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Book Description
Author: Rupa Rathee
Publisher: CRC Press
ISBN: 1000574229
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
This new volume, Destination Marketing: Creating Memorable Tourism Experiences, provides a snapshot view of various aspects of destination marketing, the art of using marketing to create memorable experiences for travellers at specific destinations. The book begins with an introduction of destination marketing that discusses its origin, how it evolved into its present state, important definitions, destination marketing environments, destination value chains, consumer behavior, along with information on segmentation, targeting, and positioning for destinations. The authors cover various tourism attractors, the most common of which include heritage tourism, agro-rural tourism, natural/scenic attractions, man-made attractions, spiritual/ religious tourism, wildlife tourism, business tourism, festivals, art and culture tourism, sports and adventure tourism, wellness and medical tourism, culinary tourism, special interest tourism, and stopover tourism. The destination marketing mix is also discussed, covering the seven P’s of destination marketing. Promotional tools are included as well as destination branding methods along with various brand elements: destination names, URLs, symbols, characters, slogans, and jingles. Other chapters address destination marketing organizations (such as convention and visitor bureaus that help promote and market local attractions); performance measurement tools; the use of social media and digital marketing; tried-and-true strategies for destination marketing, such as segmenting, targeting, and positioning; the role of sustainability in destination marketing; the gap between theory and practice in destination marketing; and the future of destination marketing, with a view to advancements in technology as well as health and safety issues. This book will be valuable to faculty and students in hospitality programs as well as for researchers, tourism marketing professionals, and others interested in promoting destination tourism.
Author: Alhamzah Alnoor
Publisher: Emerald Group Publishing
ISBN: 1837537461
Category : Travel
Languages : en
Pages : 433
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Book Description
This volume takes the reader through the origins of regenerative tourism and how artificial intelligence can be utilised to develop and maintain green tourism. Chapters examine everything from marketing, data mapping, employment opportunities, cultural issues as well as what the future holds for tourism to give back to countries.
Author: Gregory Urbach
Publisher: AuthorHouse
ISBN: 1463429630
Category :
Languages : en
Pages : 428
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Book Description
Having fled a battlefield in his youth, Owen Vander knew himself a coward, yet he went on to study law, rising from county advocate to magistrate at a young age. Dedicated, honest and just, he served his office well, but when Good King Tarten died and the crown prince was murdered, the medieval kingdom of Northwaye fell into chaos. With his family dead, Owen abandoned his home in despair, wandering the southern plains as a hunter and farmer, living only to lose himself in a bottle. Then one day two young daughters are kidnapped by slavers, taken to cities in the north. Though Owen thinks their rescue best accomplished by bounty hunters, their distraught fathers beg him for help, and so begins an adventure where Owen will encounter bold mercenaries, merciless freebooters, fierce warrior women, and corrupt government officials. And in the course of this journey, Owen will discover he is searching for more than two lost innocents.
