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Author:
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ISBN:
Category : Art
Languages : en
Pages : 736
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Book Description
Abstracts of journal articles, books, essays, exhibition catalogs, dissertations, and exhibition reviews. The scope of ARTbibliographies Modern extends from artists and movements beginning with Impressionism in the late 19th century, up to the most recent works and trends in the late 20th century. Photography is covered from its invention in 1839 to the present. A particular emphasis is placed upon adding new and lesser-known artists and on the coverage of foreign-language literature. Approximately 13,000 new entries are added each year. Published with title LOMA from 1969-1971.
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 736
Get Book Here
Book Description
Abstracts of journal articles, books, essays, exhibition catalogs, dissertations, and exhibition reviews. The scope of ARTbibliographies Modern extends from artists and movements beginning with Impressionism in the late 19th century, up to the most recent works and trends in the late 20th century. Photography is covered from its invention in 1839 to the present. A particular emphasis is placed upon adding new and lesser-known artists and on the coverage of foreign-language literature. Approximately 13,000 new entries are added each year. Published with title LOMA from 1969-1971.
Author:
Publisher:
ISBN:
Category : Art, Modern
Languages : en
Pages : 204
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Book Description
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 390
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Book Description
Author:
Publisher:
ISBN:
Category : Best books
Languages : en
Pages : 1260
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Book Description
Author:
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 1152
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Book Description
Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1992
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Book Description
Author: Nik Mahon
Publisher: Bloomsbury Publishing
ISBN: 1350034568
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.
Author: Anthony J. Coulson
Publisher: London : Design Council
ISBN:
Category : Design
Languages : en
Pages : 312
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Book Description
Author: Alice Maria Dougan
Publisher:
ISBN:
Category : Architecture
Languages : en
Pages : 714
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Book Description
Author: Julie Anne Lambert
Publisher:
ISBN: 9781851245383
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
