Department Store Merchandising in Changing Environments PDF Download
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Author: Louis H. Grossman
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages : 256
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Book Description
Author: Louis H. Grossman
Publisher:
ISBN:
Category : Department stores
Languages : en
Pages : 256
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Book Description
Author: G. Akehurst
Publisher: Routledge
ISBN: 1136304762
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Author: Kristen K. Swanson
Publisher: Bloomsbury Publishing USA
ISBN: 1628921579
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The third edition of Promotion in the Merchandising Environment explains the process of promotion and describes the promotion tools available for creating successful campaigns. This edition focuses on the comprehensive nature of promotion in the merchandising environment of fashion and related goods, emphasizing online retailing, interactive and social media and the overall impact of the technology on all areas of promotion. Swanson and Everett combine coverage of print and broadcast media in a traditional media chapter, with greater emphasis on the rise of digital media in retail advertisement and promotion. With updated examples of retail advertisement and promotion activities and concepts in each chapter plus new, full color artwork throughout the book, readers will gain a full understanding of how to create a successful promotion campaign for retail merchandising products. New to This Edition: - Updated chapter opening vignettes and supporting color images of current and timeless examples - New Chapter 3 "Tools of Creativity" explains how the principles and elements of design are used in promotional activities and illuminates the creative relationship between the fashion retailer and advertising agencies - New Chapter 8 "Digital Media" covers interactive online retailing and social media such as Facebook, Twitter, Instagram, and Pinterest and the overall impact of the internet on all areas of promotion - 60% new photos and advertisements plus updated charts and graphs - New illustrated case study boxes in each chapter - "Ethical Issues" and "Social Impact" sidebars throughout chapters - Streamlined coverage from 17 to 14 chapters makes text more concise
Author: Victoria L. Buenger
Publisher: Texas A&M University Press
ISBN: 9781603440547
Category : Biography & Autobiography
Languages : en
Pages : 264
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Book Description
Customers also found a stunning array of goods - fur coats and canned tuna, pianos and tractors - and an environment that combined the spectacular with the familiar. But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and Leonards were always intertwined. Leonards gave Fort Worth a special identity, a distinctiveness, and an attraction to the city's center. When Tandy bought Leonards and later sold it to Dillard's, Fort Worth's image and character changed.
Author: Robert D. Tamilia
Publisher: École des hautes études commerciales, Chaire de commerce Omer DeSerres
ISBN:
Category : Department stores
Languages : en
Pages : 128
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 684
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Book Description
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 98
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Book Description
Author: Neil G. Davey
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1830
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Book Description
Author: Charlotte EL Evans
Publisher: CRC Press
ISBN: 100054415X
Category : Health & Fitness
Languages : en
Pages : 344
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Book Description
We regularly find ourselves in food environments that promote the consumption of high fat and sugary foods rather than encouraging us to eat more fruit and vegetables. However, because of increased media attention, people are becoming more interested in alternative approaches to improving the many food-related decisions we make daily. Transforming Food Environments features evidence from several disciplines exploring initiatives that have improved food environments and discusses the importance of achieving success in equitable and sustainable ways. The book presents information on diverse food environments followed by methods that help readers become aware of the design of interventions and food policies. It covers food environments in schools, workplaces, and community centres as well as fast food establishments and food marketing. The book presents methods to help encourage better food choices and purchase of healthier foods. It explores persuasion tactics used by health professionals such as changing availability and/or price, using nudging techniques, and food labelling. Led by Editor Charlotte Evans, Associate Professor of Nutritional Epidemiology and Public Health Nutrition at the University of Leeds; and written by an international range of authors from countries including the US, Canada, Australia, New Zealand, Japan and the United Kingdom, this multidisciplinary book appeals to students, researchers, public health professionals and policy makers. It also raises awareness and provides a comprehensive treatment of the importance of our environments on food choice.
