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Demystifying Business with Cookies and Elephants

Demystifying Business with Cookies and Elephants PDF Author: Gordon Ettie
Publisher: Frederick Fell Publishers
ISBN: 9780883911372
Category : Business & Economics
Languages : en
Pages : 132

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Book Description
This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales/marketing, operations, technology and finance/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.