Decision-making for New Product Development in Small Businesses PDF Download
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Author: Mary Haropoulou
Publisher: Routledge
ISBN: 1351730495
Category : Business & Economics
Languages : en
Pages : 174
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Book Description
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
Author: Mary Haropoulou
Publisher: Routledge
ISBN: 1351730495
Category : Business & Economics
Languages : en
Pages : 174
Get Book Here
Book Description
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
Author: John F. Magee
Publisher:
ISBN:
Category : Business logistics
Languages : en
Pages : 13
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Book Description
Author: United States. Small Business Administration
Publisher:
ISBN:
Category :
Languages : en
Pages : 512
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Book Description
Author: Robert G. Cooper
Publisher: Basic Books
ISBN: 0465093337
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management
Author: Thomas A. Kochan
Publisher: Oxford University Press, USA
ISBN: 0195065042
Category : Organizational change
Languages : en
Pages : 433
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Book Description
This book examines how organizations can, and should, transform their practices to compete in a world economy. Research results from a multi-disciplinary team of MIT researchers, along with the experiences and insights of a select group of industry practitioners, are integrated into a model that stresses the need for systemic and transformative rather than piecemeal or incremental changes in organization practices and public policy. This integration of research and experience results in an argument for a new organizational learning model--one capable of gaining advantage from employee diversity, cooperation across organizational boundaries, strategic restructuring, and advanced technology. The book begins with a foreword by Lester C. Thurow.
Author: Stephanie B.M. Cadeddu
Publisher: Routledge
ISBN: 0429671180
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
This book explores the new product development process of firms developing frugal innovation for the base-of-the-pyramid (BOP) markets in developing countries. Frugal innovations are products characterised by an affordable price-point, durability, usability and core functionalities that are highly adapted to BOP consumers’ needs. Frugal products have the potential to drive the development progress and living standards of low-income consumers. With an innovation framework developed from worldwide frugal case studies, this book provides detailed insights through two in-depth start-up firms in Indonesia that have successfully launched frugal products for the low-income market. These two start-ups have addressed two major development challenges for not just Indonesia, but also the global BOP market – traditional methods of cooking and access to clean drinking water. A detailed roadmap is developed from insights into the processes and management decisions of these two start-ups and combined with previous studies on frugal products. Providing a detailed roadmap across the different phases and stages of the new product development process when developing frugal products, this book will be insightful to not only innovators but also investors and government agencies supporting their activities.
Author: Stavros Sindakis
Publisher: Springer
ISBN: 1137373806
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The Entrepreneurial Rise in Southeast Asia examines the start-up scene environments in Singapore, Malaysia, Vietnam, Thailand, and Indonesia. The contributors to this volume explore government strategies to support start-up communities, local challenges, and unique strengths of each country. They answer key questions framing policy and strategic decision-making at the firm, industry, national, and regional levels, such as: How does technological advance occur, and what are the process and institutions involved? Which cultural characteristics serve to promote or impede innovation? And, in what ways is wealth distributed or concentrated?
Author: Victor J. Danilov
Publisher:
ISBN:
Category : New products
Languages : en
Pages : 220
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Book Description
Author: Poornima M. Charantimath
Publisher: Pearson Education India
ISBN: 9788177582604
Category : Business
Languages : en
Pages : 546
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Book Description
Author: Gordon W. Fuller
Publisher: CRC Press
ISBN: 1439818657
Category : Technology & Engineering
Languages : en
Pages : 494
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Book Description
About the Second Edition:" a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduc
