Deceptive Discourse in Advertising PDF Download
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Author: Stephanie Helmer
Publisher: GRIN Verlag
ISBN: 3638394905
Category : Literary Collections
Languages : en
Pages : 23
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Book Description
Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
Author: Stephanie Helmer
Publisher: GRIN Verlag
ISBN: 3638394905
Category : Literary Collections
Languages : en
Pages : 23
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Book Description
Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
Author: Jef Richards
Publisher: Routledge
ISBN: 1135436940
Category : Language Arts & Disciplines
Languages : en
Pages : 259
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: Jef I. Richards
Publisher: Routledge
ISBN: 9780805806496
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author: David Morgan Gardner
Publisher:
ISBN:
Category : Deceptive advertising
Languages : en
Pages : 34
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Book Description
Author: Dariusz Galasiński
Publisher: SAGE
ISBN: 0761909168
Category : Deception
Languages : en
Pages : 157
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Book Description
This book employs a discourse analytical approach to the study of deception. It focuses on the deceptive messages themselves - how language is used to deceive others and what kinds of linguistic devices are used. The author develops a theory of deception based on his study of debates and interviews of American and British politicians.
Author: Karen Margaret Clark
Publisher:
ISBN:
Category : Attitude change
Languages : en
Pages : 266
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Book Description
Author: David Morgan Gardner
Publisher:
ISBN:
Category : Deceptive advertising
Languages : en
Pages : 26
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Book Description
Author: Anne Barnhill
Publisher: Oxford University Press
ISBN: 0190699248
Category : Philosophy
Languages : en
Pages : 640
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Book Description
Academic food ethics incorporates work from philosophy but also anthropology, economics, the environmental sciences and other natural sciences, geography, law, and sociology. Scholars from these fields have been producing work for decades on the food system, and on ethical, social, and policy issues connected to the food system. Yet in the last several years, there has been a notable increase in philosophical work on these issues-work that draws on multiple literatures within practical ethics, normative ethics and political philosophy. This handbook provides a sample of that philosophical work across multiple areas of food ethics: conventional agriculture and alternatives to it; animals; consumption; food justice; food politics; food workers; and, food and identity.
Author: Ivan L. Preston
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 44
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Book Description
Author: Seda Evirgen
Publisher: GRIN Verlag
ISBN: 3346400603
Category : Literary Collections
Languages : en
Pages : 76
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Book Description
Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.
