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Author: H. Joannis
Publisher:
ISBN:
Category : Advertising
Languages : fr
Pages : 480
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Book Description
Author: H. Joannis
Publisher:
ISBN:
Category : Advertising
Languages : fr
Pages : 480
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Book Description
Author: Henri Joannis
Publisher: Bordas Editions
ISBN: 9782040078034
Category : Advertising
Languages : fr
Pages : 422
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Book Description
Author: Henri Joannis
Publisher:
ISBN:
Category :
Languages : fr
Pages :
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Book Description
Author: H. Joannis
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Bruno Salgues
Publisher: John Wiley & Sons
ISBN: 1119527635
Category : Technology & Engineering
Languages : en
Pages : 228
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Book Description
Following the rapid development of connected technologies, which are now highly sophisticated and spread across the globe, Society 5.0 has emerged and brought with it a dramatic societal shift. In 1998, Kodak, the world leader in photographic film, had 170,000 employees. It thus seemed unthinkable that just 3 years later, the majority of people would stop taking photographs to paper film and that Kodak would have disappeared. These are the stakes of this new society that is taking shape. This book, which does not seek to critique current politics, management or marketing literature, aims to fight against the excesses of this often-misunderstood Society 5.0 and to present the ideas and associated technologies that comprise it, all working towards societal improvement. Among these technologies, artificial intelligence, robotics, digital platforms and 3D printing are undoubtedly the most important, and thus receive the greatest focus.
Author: Elsa Simões Lucas Freitas
Publisher: John Benjamins Publishing
ISBN: 9027290490
Category : Language Arts & Disciplines
Languages : en
Pages : 242
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Book Description
Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.
Author: Library of Congress. Copyright Office
Publisher: Copyright Office, Library of Congress
ISBN:
Category : Copyright
Languages : en
Pages : 1380
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Book Description
Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Author: Jacques Havet
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111532399
Category : Language Arts & Disciplines
Languages : en
Pages : 968
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Book Description
No detailed description available for "Anthropological and historical sciences. Aesthetics and the sciences of art".
Author: Pierre L. Horn
Publisher: Bloomsbury Publishing USA
ISBN: 0313368821
Category : Social Science
Languages : en
Pages : 320
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Book Description
Throughout the world, there has been much scholarly and general interest in French popular culture, but very little has been written on the subject in English. The authors of this book address that lack in a series of highly readable and well-documented essays describing French life styles, attitudes, and entertainments as well as the writers and performers currently favored by the French public. Several chapters explore French tastes in popular literature and other reading matter, including comics, cartoons, mystery and spy fiction, newspapers and magazines, and science fiction. Film, popular music, radio, and television are also discussed in detail, and influences from other cultures--particularly American imports--are assessed. The remaining essays examine French sports, the use of leisure time, the French style of eating and drinking, and relations between men and women and their attitudes toward romantic love. Each chapter provides up-to-date historical and bibliographic information that will enable the reader to pursue subjects of particular interest. Written by an international group of specialists, this handbook offers the benefits of broad coverage, a variety of viewpoints, and solid scholarship.
Author: Blpes
Publisher: Taylor & Francis
ISBN: 9780422802307
Category :
Languages : en
Pages : 550
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Book Description
First published in 1966. Routledge is an imprint of Taylor & Francis, an informa company.
