De la comunicación integrada de marketing a "medios propios, ganados, compartidos y pagados"

De la comunicación integrada de marketing a Author: Francisco Suay Pérez
Publisher:
ISBN:
Category :
Languages : es
Pages : 0

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De la comunicación integrada de marketing a "medios propios, ganados, compartidos y pagados"

De la comunicación integrada de marketing a Author: Francisco Suay Pérez
Publisher:
ISBN:
Category :
Languages : es
Pages : 0

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Book Description


Estrategia digital del mix de marketing online

Estrategia digital del mix de marketing online PDF Author: Javier Cabezas Arias
Publisher:
ISBN: 9788445437889
Category :
Languages : es
Pages : 317

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Spreadable Media

Spreadable Media PDF Author: Henry Jenkins
Publisher: NYU Press
ISBN: 1479856053
Category : Computers
Languages : en
Pages : 398

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Book Description
"Spreadable Media" maps fundamental changes taking place in the contemporary media environment, a space where corporations no longer tightly control media distribution. This book challenges some of the prevailing frameworks used to describe contemporary media.

Best of the Grapevine

Best of the Grapevine PDF Author:
Publisher:
ISBN: 9780933685123
Category : Self-Help
Languages : en
Pages : 296

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Les Sociétés Transnationales

Les Sociétés Transnationales PDF Author: United Nations Conference on Trade and Development. Programme on Transnational Corporations
Publisher: New York : United Nations
ISBN:
Category : Business & Economics
Languages : en
Pages : 744

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The Marx-Engels Reader

The Marx-Engels Reader PDF Author: Karl Marx
Publisher: W. W. Norton
ISBN:
Category : Political Science
Languages : en
Pages : 730

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Book Description
Se muestra tanto la cronología como el desarrollo temático de los dos grandes pensadores. Abarca desde la historia, la sociedad y la economía, hasta la política, la filosofía, y la estrategia y táctica de la revolución social. Se presenta los escritos del joven Marx, las obras que despertaron tanto interés y provocó tanto debate en los últimos años. Se esboza, la estrategia y las tácticas del movimiento revolucionario. Incluye escritos sobre sociedad y política en el siglo XIX, no solo europeos, sino también asiáticos y rusos. Se presenta los últimos escritos de Engels, en los que el marxismo fue popularizado y sistematizado en beneficio de las masas. El lector de Marx-Engels contiene una introducción general interpretativa que rastrea y analiza el desarrollo de la filosofía marxista.

Exploring the Life, Myth, and Art of Ancient Egypt

Exploring the Life, Myth, and Art of Ancient Egypt PDF Author: Joann Fletcher
Publisher: The Rosen Publishing Group, Inc
ISBN: 1615311904
Category : Juvenile Nonfiction
Languages : en
Pages : 147

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Book Description
This gorgeous book will give readers an engrossing introduction to the extraordinary culture of Ancient Egypt. Richly illustrated, the book reveals examples of the awe-inspiring pyramids, temples, glorious wall paintings, statues, and exquisite jewelry, and what inspired their creation. Written by distinguished Egyptologist Joann Fletcher, the book will captivate readers while showcasing the life, myth, and culture of this great ancient civilization.

Digital Performance in Everyday Life

Digital Performance in Everyday Life PDF Author: Lyndsay Michalik Gratch
Publisher: Routledge
ISBN: 0429801327
Category : Art
Languages : en
Pages : 192

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Book Description
Digital Performance in Everyday Life combines theories of performance, communication, and media to explore the many ways we perform in our everyday lives through digital media and in virtual spaces. Digital communication technologies and the social norms and discourses that developed alongside these technologies have altered the ways we perform as and for ourselves and each other in virtual spaces. Through a diverse range of topics and examples—including discussions of self-identity, surveillance, mourning, internet memes, storytelling, ritual, political action, and activism—this book addresses how the physical and virtual have become inseparable in everyday life, and how the digital is always rooted in embodied action. Focusing on performance and human agency, the authors offer fresh perspectives on communication and digital culture. The unique, interdisciplinary approach of this book will be useful to scholars, artists, and activists in communication, digital media, performance studies, theatre, sociology, political science, information technology, and cybersecurity—along with anyone interested in how communication shapes and is shaped by digital technologies.

Re-Configurations

Re-Configurations PDF Author: Rachid Ouaissa
Publisher: Springer Nature
ISBN: 3658311606
Category : Political Science
Languages : en
Pages : 284

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Book Description
This edited volume is an open access title and assembles both the historical consciousness and transformation of the MENA region in various disciplinary and topical facets. At the same time, it aims to go beyond the MENA region, contributing to critical debates on area studies while pointing out transregional and cultural references in a broad and comparative manner.

Democracy in Social Movements

Democracy in Social Movements PDF Author: Donatella della Porta
Publisher: Springer
ISBN: 0230240860
Category : Social Science
Languages : en
Pages : 315

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Book Description
This collection explores conceptions and practices of democracy of social movement organizations involved in global protest. Focusing on the global justice movement this book shows how they adopt radical new democratic approaches and thus provide a fundamental critique of conventional politics.