Daisy Petals and Mushroom Clouds

Daisy Petals and Mushroom Clouds PDF Author: Robert Mann
Publisher: LSU Press
ISBN: 0807142964
Category : Political Science
Languages : en
Pages : 346

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Book Description
The grainy black-and-white television ad shows a young girl in a flower-filled meadow, holding a daisy and plucking its petals, which she counts one by one. As the camera slowly zooms in on her eye, a man's solemn countdown replaces hers. At zero the little girl's eye is engulfed by an atomic mushroom cloud. As the inferno roils in the background, President Lyndon B. Johnson's voice intones, "These are the stakes -- to make a world in which all of God's children can live, or to go into the dark. We must either love each other, or we must die." In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the "Daisy Girl" ad, widely acknowledged as the most important and memorable political ad in American history. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, it remains an iconic piece of electoral propaganda, intertwining cold war fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann presents a nuanced view of how Johnson's campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation's nuclear arsenal, a depiction that sparked immediate controversy across the United States. Repeatedly analyzed in countless books and articles, the spot purportedly destroyed Goldwater's presidential campaign. Although that degree of impact on the Goldwater campaign is debatable, what is certain is that the ad ushered in a new era of political advertising using emotional appeals as a routine aspect of campaign strategy.

Daisy Petals and Mushroom Clouds

Daisy Petals and Mushroom Clouds PDF Author: Robert Mann
Publisher: LSU Press
ISBN: 0807142956
Category : Biography & Autobiography
Languages : en
Pages : 216

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Book Description
Thoroughly analyzes the controversial "Daisy Girl" ad run by Lyndon B. Johnson's presidential campaign in 1964, which painted Barry Goldwater as a radical who would lead the United States into nuclear annihilation -- provided by publisher.

The Age of Stress

The Age of Stress PDF Author: Mark Jackson
Publisher: Oxford University Press
ISBN: 0192514997
Category : Psychology
Languages : en
Pages : 328

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Book Description
We are living in a stressful world, yet despite our familiarity with the notion, stress remains an elusive concept. In The Age of Stress, Mark Jackson explores the history of scientific studies of stress in the modern world. In particular, he reveals how the science that legitimates and fuels current anxieties about stress has been shaped by a wide range of socio-political and cultural, as well as biological, factors: stress, he argues, is both a condition and a metaphor. In order to understand the ubiquity and impact of stress in our own times, or to explain how stress has commandeered such a central place in the modern imagination, Jackson suggests that we need to comprehend not only the evolution of the medical science and technology that has gradually uncovered the biological pathways between stress and disease in recent decades, but also the shifting social, economic, and cultural contexts that have invested that scientific knowledge with meaning and authority. In particular, he argues, we need to acknowledge the manner in which enduring concerns about the effects of stress on mental and physical health are the product of broader historical preoccupations with the preservation of personal and political, as well as physiological, stability.

Behind the Song

Behind the Song PDF Author: K.M. Walton
Publisher: Sourcebooks, Inc.
ISBN: 149263882X
Category : Young Adult Fiction
Languages : en
Pages : 376

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Book Description
A song to match everyone's heartbeat. A soaring melody, a pulse-pounding beat, a touching lyric: Music takes a moment and makes it a memory. It's a universal language that can capture love, heartbreak, loss, soul searching, and wing spreading-all in the span of a few notes. In Behind the Song, fourteen acclaimed young adult authors and musicians share short stories and personal essays inspired by the songs, the albums, the musicians who move them. So cue up the playlist and crank the volume. This is an anthology you'll want to experience on repeat.

The Political Philosophy of the New Deal

The Political Philosophy of the New Deal PDF Author: Hubert H. Humphrey
Publisher: LSU Press
ISBN: 0807160342
Category : History
Languages : en
Pages : 171

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Book Description
Brought up on Wilsonian democracy and populist ideals, a young Hubert Humphrey witnessed the near-failure of the American political system during the Great Depression and its revival under Franklin D. Roosevelt. In The Political Philosophy of the New Deal, Humphrey responds to the changing political landscape of his early adulthood and offers a broad-ranging analysis of the New Deal and its place in the American traditions of individualism and social responsibility. First published in 1970, Humphrey's book makes the case that the New Deal, by emphasizing stability for all citizens, situated itself firmly within the traditions of American democracy. His cogent assessment of Roosevelt's policies offers insights still applicable in current-day discourse about the financial and social sectors within the United States. This paperback edition includes a new foreword by Robert Mann, who explains the enduring importance of Humphrey's work and makes a strong case for the relevance of Humphrey's ideas in today's political climate.

Conservatives Without Conscience

Conservatives Without Conscience PDF Author: John W. Dean
Publisher: Penguin
ISBN: 1101201371
Category : Political Science
Languages : en
Pages : 304

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Book Description
On the heels of his national bestseller Worse Than Watergate, John Dean takes a critical look at the current conservative movement In Conservatives Without Conscience, John Dean places the conservative movement's inner circle of leaders in the Republican Party under scrutiny. Dean finds their policies and mind- set to be fundamentally authoritarian, and as such, a danger to democracy. By examining the legacies of such old-line conservatives as J. Edgar Hoover, Spiro Agnew, and Phyllis Schlafly and of such current figures as Dick Cheney, Newt Gingrich, and leaders of the Religious Right, Dean presents an alarming record of abuses of power. His trenchant analysis of how conservatism has lost its bearings serves as a chilling warning and a stirring inspiration to safeguard constitutional principles.

Tuesday Night Massacre

Tuesday Night Massacre PDF Author: Marc C. Johnson
Publisher: University of Oklahoma Press
ISBN: 0806169745
Category : Political Science
Languages : en
Pages : 348

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Book Description
While political history has plenty to say about the impact of Ronald Reagan’s election to the presidency in 1980, four Senate races that same year have garnered far less attention—despite their similarly profound political effect. Tuesday Night Massacre looks at those races. In examining the defeat in 1980 of Idaho’s Frank Church, South Dakota’s George McGovern, John Culver of Iowa, and Birch Bayh of Indiana, Marc C. Johnson tells the story of the beginnings of the divisive partisanship that has become a constant feature of American politics. The turnover of these seats not only allowed Republicans to gain control of the Senate for the first time since 1954 but also fundamentally altered the conduct of American politics. The incumbents were politicians of national reputation who often worked with members of the other party to accomplish significant legislative objectives—but they were, Johnson suggests, unprepared and ill-equipped to counter nakedly negative emotional appeals to the “politically passive voter.” Such was the campaign of the National Conservative Political Action Committee (NCPAC), the organization founded by several young conservative political activists who targeted these four senators for defeat. Johnson describes how such groups, amassing a great amount of money, could make outrageous and devastating claims about incumbents—“baby killers” who were “soft on communism,” for example—on behalf of a candidate who remained above the fray. Among the key players in this sordid drama are NCPAC chairman Terry Dolan; Washington lobbyist Charles Black, a top GOP advisor to several presidential campaigns and one-time business partner of Paul Manafort; and Roger Stone, self-described “dirty trickster” for Richard Nixon and confidant of Donald Trump. Connecting the dots between the Goldwater era of the 1960s and the ascent of Trump, Tuesday Night Massacre charts the radicalization of the Republican Party and the rise of the independent expenditure campaign, with its divisive, negative techniques, a change that has deeply—and perhaps permanently—warped the culture of bipartisanship that once prevailed in American politics.

Becoming Ronald Reagan

Becoming Ronald Reagan PDF Author: Robert Mann
Publisher: U of Nebraska Press
ISBN: 1612349684
Category : History
Languages : en
Pages : 320

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Book Description
In the 1960s transitioning from acting to politics was rare. Ronald Reagan was not the first to do it, but he was the first to jump from the screen to the stump and on to credibility as a presidential contender. Reagan’s transformation from struggling liberal actor to influential conservative spokesman in five years—and then to the California governorship six years later—is a remarkable and compelling story. In Becoming Ronald Reagan Robert Mann explores Reagan’s early life and his career during the 1950s and early 1960s: his growing desire for acclaim in high school and college, his political awakening as a young Hollywood actor, his ideological evolution in the 1950s as he traveled the country for General Electric, the refining of his political skills during this period, his growing aversion to big government, and his disdain for the totalitarian leaders in the Soviet Union and elsewhere. All these experiences and more shaped Reagan’s politics and influenced his career as an elected official. Mann not only demonstrates how Reagan the actor became Reagan the political leader and how the liberal became a conservative, he also shows how the skills Reagan learned and the lessons he absorbed from 1954 to 1964 made him the inspiring leader so many Americans remember and revere to this day. Becoming Ronald Reagan is an indelible portrait of a true American icon and a politician like none other. Purchase the audio edition.

We Are What We Sell

We Are What We Sell PDF Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 970

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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

Daisy

Daisy PDF Author: Sean Devine
Publisher: Dramatists Play Service, Inc.
ISBN: 0822237334
Category : Drama
Languages : en
Pages : 102

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Book Description
It’s the fall of 1964. Bloody turmoil over civil rights is spilling onto the streets. A fearful ideology is growing from the conservative right. The threat of nuclear war is palpable. And a little skirmish in the far-off nation of Vietnam just won’t go away. With a presidential election looming, a group of “ad-men” working for Lyndon Johnson unleash the most devastating political commercial ever conceived, the “Daisy ad.” Based on true events, DAISY explores the moment in television history that launched the age of negative advertising, and forever changed how we elect our leaders. War was the objective. Peace was the bait. Everyone got duped.