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Author: Judith Fertig
Publisher: Harvard Common Press
ISBN: 9781558321915
Category : Cooking
Languages : en
Pages : 544
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Book Description
This book is a treasure trove of goodies that sustain Americans across this great country, whether traditional sweets, back-of-the-box classics, or newly inspired creations.
Author: Judith Fertig
Publisher: Harvard Common Press
ISBN: 9781558321915
Category : Cooking
Languages : en
Pages : 544
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Book Description
This book is a treasure trove of goodies that sustain Americans across this great country, whether traditional sweets, back-of-the-box classics, or newly inspired creations.
Author: Richard Malin Ohmann
Publisher: Verso
ISBN: 9781859841105
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
In this fascinating and highly acclaimed study of the development of consumer society in the United States, Richard Ohmann traces the birth and subsequent growth of mass culture that came with the rise of general-interest magazines and brand-name products. 20 photos.
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Languages : en
Pages : 756
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Book Description
Author: New York State Library
Publisher:
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Languages : en
Pages : 144
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Book Description
Author: Ai Hisano
Publisher: Harvard University Press
ISBN: 0674242599
Category : Business & Economics
Languages : en
Pages : 345
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Book Description
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.
Author: Richard Sax
Publisher: Houghton Mifflin Harcourt
ISBN: 9780618003914
Category : Cooking
Languages : en
Pages : 696
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Book Description
A collection of old-fashioned desserts, updated for today's tastes, includes profiles of various chefs, their recollections of favorite desserts, and excerpts from related literature.
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Category : Dressmaking
Languages : en
Pages : 180
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Book Description
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Languages : en
Pages : 802
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Languages : en
Pages : 876
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Book Description
Author: Sherrie A. Inness
Publisher: University of Iowa Press
ISBN: 1587293323
Category : Cooking
Languages : en
Pages : 239
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Book Description
Who cooks dinner in American homes? It's no surprise that “Mom” remains the overwhelming answer. Cooking and all it entails, from grocery shopping to chopping vegetables to clearing the table, is to this day primarily a woman's responsibility. How this relationship between women and food developed through the twentieth century and why it has endured are the questions Sherrie Inness seeks to answer in Dinner Roles: American Women and Culinary Culture. By exploring a wide range of popular media from the first half of the twentieth century, including cookbooks, women's magazines, and advertisements, Dinner Roles sheds light on the network of sources that helped perpetuate the notion that cooking is women's work. Cookbooks and advertisements provided valuable information about the ideals that American society upheld. A woman who could prepare the perfect Jell-O mold, whip up a cake with her new electric mixer, and still maintain a spotless kitchen and a sunny disposition was the envy of other housewives across the nation. Inness begins her exploration not with women but with men-those individuals often missing from the kitchen who were taught their own set of culinary values. She continues with the study of juvenile cookbooks, which provided children with their first cooking lessons. Chapters on the rise of electronic appliances, ethnic foods, and the 1950s housewife all add to our greater understanding of women's evolving roles in American culinary culture.
