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Author: Marina Krakovsky
Publisher: Springer
ISBN: 1137530200
Category : Social Science
Languages : en
Pages : 233
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Book Description
With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.
Author: Marina Krakovsky
Publisher: Springer
ISBN: 1137530200
Category : Social Science
Languages : en
Pages : 233
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Book Description
With the rise of the Internet, many pundits predicted that middlemen would disappear. But that hasn't happened. Far from killing the middleman, the Internet has generated a thriving new breed. In The Middleman Economy , Silicon Valley-based reporter Marina Krakovsky elucidates the six essential roles that middlemen play.
Author: Kaihan Krippendorff
Publisher: John Wiley & Sons
ISBN: 1118163850
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.
Author: Edward Jewitt Wheeler
Publisher:
ISBN:
Category : Books
Languages : en
Pages : 888
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Book Description
Author: Kusum L. Ailawadi
Publisher: John Wiley & Sons
ISBN: 1119632889
Category : Business & Economics
Languages : en
Pages : 387
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Book Description
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels. Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice. Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners. Integrates across physical and digital, independent and company-owned, routes to market. Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them. Provides tools and frameworks for how much distribution coverage is required and where. Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict. Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership. With the help of Getting Multi-Channel Distribution Right you’ll discover how to successfully develop, execute, and adapt distribution strategy to the evolving marketplace.
Author: John Daysh
Publisher: Createspace Independent Publishing Platform
ISBN: 9781484895122
Category :
Languages : en
Pages : 378
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Book Description
Nick Adamson only planned on being in Thailand for a week. But a week later he is running a beach bar, selling drugs to tourists, falling out with the police, falling in love with a hot blonde, and duelling with an out-of-control, drug lord. Cut Out the Middle Man follows Nick's descent into the illicit underworld of beach life and the dysfunctional characters who operate beneath the thin veneer of paradise islands.
Author: Ansgar Belke
Publisher: Springer Science & Business Media
ISBN: 3540710027
Category : Business & Economics
Languages : en
Pages : 833
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Book Description
This book integrates the fundamentals of monetary theory, monetary policy theory and financial market theory, providing an accessible introduction to the workings and interactions of globalised financial markets. Includes examples and extensive data analyses.
Author: Bharati Mukherjee
Publisher: Open Road + Grove/Atlantic
ISBN: 0802196349
Category : Fiction
Languages : en
Pages : 230
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Book Description
A National Book Critics Circle Award winner and New York Times Notable Book: “intelligent, versatile . . . profound” stories of migration in America (The Washington Post Book World). Illuminating a new world of people in migration that has transformed the essence of America, these collected stories are a dazzling display of the vision of this critically-acclaimed contemporary writer. An aristocratic Filipina negotiates a new life for herself with an Atlanta investment banker. A Vietnam vet returns to Florida, a place now more foreign than the Asia of his war experience. An Indian widow tries to explain her culture’s traditions of grieving to her well-intentioned friends. And in the title story, an Iraqi Jew whose travels have ended in Queens suddenly finds himself an unwitting guerrilla in a South American jungle. Passionate, comic, violent, and tender, these stories draw us into a cultural fusion in the midst of its birth pangs, expressing a “consummated romance with the American language” (The New York Times Book Review).
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 160
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Book Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Author: Melodena Stephens Balakrishnan
Publisher: World Scientific
ISBN: 9811204101
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A Social Enterprise Venture (SEV) is defined as an organization, initiative or startup that has a strong social innovation characteristic focusing on a scalable and sustainable social wealth creation or sustainable living at the individual or community level. Most books that deal with SEVs, unfortunately still focus on non-profits. Current market trends indicate non-profits need more sustainable funding mechanisms for survival. This book focuses on the growing need to build a business with purpose.With the growing role of the private sector in the development arena, as highlighted by the UN Sustainable Development Goals, all firms need to relook entrepreneurship from a 'business-with-purpose' lens. The fact that venture capitalists/private equity firms are acquiring social ventures (like Bain Capital and TOMS), or that SEVs are being divested (L'Oreal and Body Shop), reinforces the need to understand which business models work. One of the biggest barriers for growth of SEVs is scalability and internationalization. This book fills the present gap between research and practice; and the non-profits and for-profit worlds.
Author: Thomas Russell
Publisher: Routledge
ISBN: 1136668748
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.
