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Customer Search and Product Returns

Customer Search and Product Returns PDF Author: Marat Ibragimov
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ISBN:
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Languages : en
Pages : 0

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Book Description
Online retailers are challenged by frequent product returns. High return rates significantly decrease companies' profit which makes the issue of managing product returns very important from the practical standpoint. Typically, practitioners study returns in connection with purchase decisions or as a part of customer behavior/type. In this paper, we show that the events which precede the purchase decision are related to the return decision. Generally, this information is readily available to online retailers and thus provides a low-cost opportunity to better understand and predict the product returns.