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Author: Dr. Sakru Ketavath
Publisher: Lulu.com
ISBN: 1387680439
Category : Education
Languages : en
Pages : 166
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Book Description
The booming revolution in Information Technology sector has pushed India's telecom market significantly. India has shown tremendous growth in the past few years in terms of cellular services. For the past few years consumers prefer wireless mode of telephone services to wire line services. As per the survey report made by Voice & Data by the end of October 2014, the number of mobile subscribers has increased from 957.61 million at the end of the September 2014 to 962.63 million at the end of the October, 2014.
Author: Dr. Sakru Ketavath
Publisher: Lulu.com
ISBN: 1387680439
Category : Education
Languages : en
Pages : 166
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Book Description
The booming revolution in Information Technology sector has pushed India's telecom market significantly. India has shown tremendous growth in the past few years in terms of cellular services. For the past few years consumers prefer wireless mode of telephone services to wire line services. As per the survey report made by Voice & Data by the end of October 2014, the number of mobile subscribers has increased from 957.61 million at the end of the September 2014 to 962.63 million at the end of the October, 2014.
Author: Liébana, Francisco
Publisher: IGI Global
ISBN: 1799800520
Category : Business & Economics
Languages : en
Pages : 299
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Book Description
Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
Author: Pei-Luen Patrick Rau
Publisher: Springer
ISBN: 3319400932
Category : Computers
Languages : en
Pages : 835
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Book Description
This book constitutes the proceedings of the 8th International Conference on Cross-Cultural Design, CCD 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016 and received a total of 4354 submissions, of which 1287 papers and 186 poster papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 81 papers presented in the CCD 2016 proceedings are organized in topical sections as follows: culture and user experience; cross-cultural product and service design; cultural ergonomics; culture and mobile interaction; culture in smart environments; cross-cultural design for health, well-being and inclusion; and culture for e-commerce and business.
Author: Dr. Md. Uzir Hossain Uzir
Publisher: Partridge Publishing Singapore
ISBN: 1543764762
Category : Technology & Engineering
Languages : en
Pages : 241
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Book Description
A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.
Author: Farzana Quoquab
Publisher: Partridge Publishing Singapore
ISBN: 1482866102
Category : Social Science
Languages : en
Pages : 104
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Book Description
This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term loyalty is acknowledged as an important indicator of the likely success of a service business, whereas switching costs a service firm the customers future revenue stream. However, recent research revealed that, in many industries, satisfied customers also tend to switch. This book discusses the role of switching cost and consumer innovativeness in explaining consumers switching tendency. Last but not the least, this book offers a richer explanation about loyalty and switching phenomena than past studies that mostly discussed these two constructs in isolation. Nowadays, divided loyalty as well as switching became a common issue, which made it difficult for the company managers to retain their customers for a long time. With no exception, the mobile phone service market is also filled with divided loyal ones as well as switchers. This book presents some depth and breadth strategies for the mobile phone network service providers in order to manage such promiscuous customers.
Author: Dr. V.S. More, Dr. Apoorva Hiray
Publisher: Archers & Elevators Publishing House
ISBN: 9383241578
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Datis Khajeheian
Publisher: Springer
ISBN: 3319717227
Category : Business & Economics
Languages : en
Pages : 596
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Book Description
This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 352
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Book Description
Author: Janusz Sobecki
Publisher: Springer
ISBN: 3319055038
Category : Technology & Engineering
Languages : en
Pages : 360
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Book Description
This book consists of 35 chapters presenting different theoretical and practical aspects of Intelligent Information and Database Systems. Nowadays both Intelligent and Database Systems are applied in most of the areas of human activities which necessitates further research in these areas. In this book various interesting issues related to the intelligent information models and methods as well as their advanced applications, database systems applications, data models and their analysis and digital multimedia methods and applications are presented and discussed both from the practical and theoretical points of view. The book is organized in four parts devoted to intelligent systems models and methods, intelligent systems advanced applications, database systems methods and applications and multimedia systems methods and applications. The book will be interesting for practitioners and researchers, especially graduate and PhD students of information technology and computer science, as well more experienced academics and specialists interested in developing and verification of intelligent information, database and multimedia systems models, methods and applications. The readers of this volume are enabled to find many inspiring ideas and motivating practical examples that will help them in the current and future work.
Author: Wookey Lee
Publisher: Springer Nature
ISBN: 9811587310
Category : Technology & Engineering
Languages : en
Pages : 127
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Book Description
This book covers topics like big data analyses, services, and smart data. It contains (i) invited papers, (ii) selected papers from the Sixth International Conference on Big Data Applications and Services (BigDAS 2018), as well as (iii) extended papers from the Sixth IEEE International Conference on Big Data and Smart Computing (IEEE BigComp 2019). The aim of BigDAS is to present innovative results, encourage academic and industrial interaction, and promote collaborative research in the field of big data worldwide. BigDAS 2018 was held in Zhengzhou, China, on August 19–22, 2018, and organized by the Korea Big Data Service Society and TusStar. The goal of IEEE BigComp, initiated by Korean Institute of Information Scientists and Engineers (KIISE), is to provide an international forum for exchanging ideas and information on current studies, challenges, research results, system developments, and practical experiences in the emerging fields of big data and smart computing. IEEE BigComp 2019 was held in Kyoto, Japan, on February 27–March 02, 2019, and co-sponsored by IEEE and KIISE.
