Customer Relationship Management for Small- and Midsized Businesses in Austria. A focus on CRM On Premise vs. CRM On Demand with mobile extension PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Customer Relationship Management for Small- and Midsized Businesses in Austria. A focus on CRM On Premise vs. CRM On Demand with mobile extension PDF full book. Access full book title Customer Relationship Management for Small- and Midsized Businesses in Austria. A focus on CRM On Premise vs. CRM On Demand with mobile extension by Thomas Baldinger. Download full books in PDF and EPUB format.
Author: Thomas Baldinger
Publisher: GRIN Verlag
ISBN: 3638459586
Category : Business & Economics
Languages : en
Pages : 85
Get Book Here
Book Description
Diploma Thesis from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: 1, University of Linz (IDV - Institut für Datenverarbeitung in den Sozial und Wirtschaftswissenschaften), 6 entries in the bibliography, language: English, abstract: Foreword The reason why I chose this topic for my thesis is mainly because of the fact that I have been working as a Consultant for a software company where my main responsibilities are focused on implementing CRM Solutions for small and medium sized companies in Austria. My experiences in this segment were influenced by the meetings with vendors of such solutions as well as during the planning, implementing and service phases with the customer. The projects I have been involved and the studying of news-related articles, websites and magazines in this market strengthened my opinion that Customer Relationship Management has raised a lot of attention amongst the business world in recent years. Not only the hype - but also problems that occurred with Customer Relationship Management forced companies to re-think their methodology and business strategy. Analysts and business men are still aware of the power and growing importance of CRM technology. Companies are adopting the benefits of 360-degree view into their organization that is used to gain higher return on investment of marketing-campaigns and to handle more effectively and efficient customer service. The productivity and value of CRM solutions is steadily increasing because of the influence of the Internet and the possibilities for mobile office integration. The new approach to define CRM not as a single software tool but moreover as perhaps one of the most important keys to support and redesign a company’s business strategy is showing the shift from traditional software to CRM for the 21 st century. On demand services and wireless integration makes the current state-of-the-art solutions scalable, easier to adopt and offer affordable utilities to realize also the visions of small and medium sized companies. [...]
Author: Thomas Baldinger
Publisher: GRIN Verlag
ISBN: 3638459586
Category : Business & Economics
Languages : en
Pages : 85
Get Book Here
Book Description
Diploma Thesis from the year 2005 in the subject Business economics - Customer Relationship Management, CRM, grade: 1, University of Linz (IDV - Institut für Datenverarbeitung in den Sozial und Wirtschaftswissenschaften), 6 entries in the bibliography, language: English, abstract: Foreword The reason why I chose this topic for my thesis is mainly because of the fact that I have been working as a Consultant for a software company where my main responsibilities are focused on implementing CRM Solutions for small and medium sized companies in Austria. My experiences in this segment were influenced by the meetings with vendors of such solutions as well as during the planning, implementing and service phases with the customer. The projects I have been involved and the studying of news-related articles, websites and magazines in this market strengthened my opinion that Customer Relationship Management has raised a lot of attention amongst the business world in recent years. Not only the hype - but also problems that occurred with Customer Relationship Management forced companies to re-think their methodology and business strategy. Analysts and business men are still aware of the power and growing importance of CRM technology. Companies are adopting the benefits of 360-degree view into their organization that is used to gain higher return on investment of marketing-campaigns and to handle more effectively and efficient customer service. The productivity and value of CRM solutions is steadily increasing because of the influence of the Internet and the possibilities for mobile office integration. The new approach to define CRM not as a single software tool but moreover as perhaps one of the most important keys to support and redesign a company’s business strategy is showing the shift from traditional software to CRM for the 21 st century. On demand services and wireless integration makes the current state-of-the-art solutions scalable, easier to adopt and offer affordable utilities to realize also the visions of small and medium sized companies. [...]
Author: Sabine Kirchem
Publisher: Springer
ISBN: 9783658457976
Category : Business & Economics
Languages : en
Pages : 0
Get Book Here
Book Description
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc. In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Author: SCN Education
Publisher: Vieweg+Teubner Verlag
ISBN:
Category : Technology & Engineering
Languages : en
Pages : 418
Get Book Here
Book Description
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.
Author: Antonio Specchia
Publisher: Productivity Press
ISBN: 9780367708894
Category :
Languages : en
Pages : 192
Get Book Here
Book Description
Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM tools, once only available to large corporations, is now powerful technology for small and medium businesses. Small and medium business are now able to implement CRM solutions under a more cost/effective balance as an alternative to traditional tools like Salesforce, Dynamics or Oracle. The reason for success is mainly the simplicity of the new tools and solutions have been developed for the management of sales processes. This book discusses how implement a CRM from the perspective of the businessperson -- not the IT consultant or the technical staff. It benefits business development, sales management, and sales process control. Small business owners must understand why and how implementing a CRM will create value for the business -- how it will focus on business development, sales management, and how sales leads develop into happy customers. Small business owners must first understand what a CRM systems is, how it works, what are its main functions, and how it serves to manage workflows in the company's sales department. Generally, entrepreneurs struggle to find the time to read and study complex and fully comprehensive books -- This book provides direct operational guidelines to those who need easy-to-read information about how to use CRM effectively. Business professionals must be able to set it up the CRM systems and avoid mistakes and wasting time. This book provides an overview of what can be done with CRM and how it happens to empower business people to find new customers and win their business. This book discusses the logic of the CRM in sales, giving tips and explanations on why and what happens when implemented in a specific way. Essentially, it will give the entrepreneur the know-how behind CRM in sales in general terms, supporting enhanced customer relationships.
Author: Subhasish Das
Publisher: Excel Books India
ISBN: 9788174465313
Category : Contracting out
Languages : en
Pages : 144
Get Book Here
Book Description
This book provides a perceptive on CRM that we believe has been lacking for some time i.e. how to use CRM and its implementation on ITES/BPO.This book gives an overview CRM its implementation on BPO/ITES and certainly helps the aspiring people who want to join the growing industry of ITES.It is not a theoretical treatise on CRM, nor is it an untested vision of futurists. Every chapter is based on the author's real world observation and experiences with companies. This book is eminently practical for ITES/BPO, ITES training centers.
Author: Danil Dintsis
Publisher: BoD – Books on Demand
ISBN: 183880319X
Category : Business & Economics
Languages : en
Pages : 104
Get Book Here
Book Description
All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.
Author: Gerhard Raab
Publisher: CRC Press
ISBN: 1317155432
Category : Business & Economics
Languages : en
Pages : 344
Get Book Here
Book Description
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are in the best position to experience long-term, profitable relationships for the globally oriented firm. This book offers both an academic and a practical viewpoint of the importance of CRM in a global framework. It integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms. The authors have included six case studies which allow the reader to undertake the role of CRM consultant in a 'learning by doing' approach. The book should be required reading for all business executives who desire a customer-oriented approach to success, and for all students of business who desire to gain insight into a relationship management approach which will become ever-more important in the years ahead.
Author: Markus Wübben
Publisher: Springer Science & Business Media
ISBN: 3834981214
Category : Business & Economics
Languages : en
Pages : 286
Get Book Here
Book Description
Using empirical analyses on the basis of sound theoretical foundations, Markus Wübben shows how customer relationships can be broadened, i.e., how customers’ cross-buying behavior can be stimulated and how customers’ relationship length and depth, meaning customers’ activity and purchase-levels, can be predicted.
Author: Arend Grünewälder
Publisher: GRIN Verlag
ISBN: 3640111192
Category : Business & Economics
Languages : en
Pages : 25
Get Book Here
Book Description
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, University of applied sciences, Munich, course: Customer Relationship Management, 7 entries in the bibliography, language: English, abstract: Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm's strategy that should be designed to optimize both profitability and customer satisfaction. Many organisations today have discovered it is a mistake to think about Customer Relationship Management (CRM) systems exclusively in technological terms. A customer focus without accurate information is similar to attempting to circumnavigate the planet without a map.1 Investing in information technology without relevant questions or a plan for application can lead to the development of a very expensive toy that offers no return on investment. While the planning and implementation of the CRM projects are examined in this work, potential organisational problems and barriers in the attitude of involved employees are analyzed for each implementation phase. The foundation of an accurate CRM implementation is the adoption of a firm's strategy that should be designed to optimize both profitability and customer satisfaction. To realize CRM, organisations must foster behaviours and implement processes and technologies which support coordinated customer interactions throughout all customer channels. In order to achieve this, organisations must develop the strategic and functional components of the CRM projects. The implementation of a
Author: Kimberly Wylie
Publisher: GRIN Verlag
ISBN: 3638544648
Category : Business & Economics
Languages : en
Pages : 88
Get Book Here
Book Description
Diploma Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, University of Phoenix, language: English, abstract: Only a few short generations ago, the global economy was predominated by agricultural and tradesman businesses. Consumers frequented businesses that were close to their physical location, as limited transportation gave them little other feasible choice. Tradesmen provided customizable goods made specifically for their clients needs, on small or individual scales of production. The life cycle of a product, during this era, typically began with a customer order for a product. With the advent of the Industrial Revolution, this quickly changed.
