Customer Communications, 2007-2008 PDF Download
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Author: Maggie Jones
Publisher: Routledge
ISBN: 0750685379
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
Author: Maggie Jones
Publisher: Routledge
ISBN: 0750685379
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
Author: Graham Hughes
Publisher: Routledge
ISBN: 0750684615
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
This study text focuses on marketing communications. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners.
Author: Mitchell S. McKinney
Publisher: Peter Lang
ISBN: 9781433109881
Category : Language Arts & Disciplines
Languages : en
Pages : 340
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Book Description
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 816
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Book Description
Author: Yan Chen
Publisher: Springer
ISBN: 3642052843
Category : Computers
Languages : en
Pages : 471
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Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the 5th International ICST Conference, SecureComm 2009, held in September 2009 in Athens, Greece. The 19 revised full papers and 7 revised short papers were carefully reviewed and selected from 76 submissions. The papers cover various topics such as wireless network security, network intrusion detection, security and privacy for the general internet, malware and misbehavior, sensor networks, key management, credentials and authentications, as well as secure multicast and emerging technologies.
Author: Jay Kandampully
Publisher: Springer Science & Business Media
ISBN: 1461415535
Category : Business & Economics
Languages : en
Pages : 341
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Book Description
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.” ---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University "With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing." --Christian Grönroos, Professor of Service and Relationship Marketing, CERS Centre for Relationship Marketing and Service Management, Hanken School of Economics, Finland "Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing." --A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida "Service excellence and service innovation are critical for success in today’s competitive retail marketplace. Service Management: The New Paradigm in Retailing provides a contemporary and transformative lens for accomplishing these essential goals." --Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
Author: Radomir Compel
Publisher: Routledge
ISBN: 100040319X
Category : Political Science
Languages : en
Pages : 270
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Book Description
The concept of risk in global life has not been fully understood and explored and this book attempts to examine what it entails in the fast changing, interconnected and complex world. As a foundational component of safety systems, risk has been considered relatively simple, predictable, and therefore, assessable and manageable phenomenon. Social and political sciences prefer the terminology of security to capture the dimension of risk which is more complex and more consequential to survival. Risk has become more human-made and intentional today, and this book explores innovative approaches and engages in theoretical and policy debates to capture its political and security dimensions.
Author:
Publisher:
ISBN:
Category : Associations, institutions, etc
Languages : en
Pages : 402
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Book Description
Author: Bernan Press
Publisher: Bernan Press
ISBN: 159888333X
Category : Political Science
Languages : en
Pages : 788
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Book Description
ItOs All Who You Know When Working the System HereOs How to Get to Know the Right People The worldOs attention turned to the U.S. Capitol on January 20, 2009, when Barack Obama took the Presidential oath of office. But inside the building, changes had already taken place that would have broad implications for his agenda. The 111th Congress had convened on January 6 with a far stronger Democratic majority than the one that had preceded it. Their ambitious legislative agenda requires the assistance of their staffs to prepare them for all the important issues on the legislative table. Thus, it is more important than ever to know about senior congressional committee staff members and the role they play in shaping todayOs legislation. While members of the House of Representatives and the Senate enact laws, it is often their staffers who exert the greatest influence in the lawmaking process. Staffers advise their elected bosses, establish political positions on issues, craft legislation, put policies in place, and play important roles on scores of congressional committees. The next time you need to find out who is the most effective person to advocate your cause D turn to the InsiderOs Guide for all the answers. Overall it provides access to an important, if not very visible, component of the legislative process. Recommended-CHOICE The InsiderOs Guide to Key Committee Staff of the U.S. Congress contains in-depth profiles on key congressional staff members that you will not find elsewhere. The information provided on these personnel gives you not only the contact information and other pertinent data but also the inside track to those people. These are the staffers who work with and support the representatives and senators in various important roles that help to enact change or refine existing laws and codes that govern our nation. With all the sweeping changes that have taken place since the Obama administration took office, this essential resource has never been more important or more valuable. This new edition features over 125 new profiles and is designed to be the ultimate for quick and easy reference. The InsiderOs Guide is the leading source for information on more than 600 congressional staff members. The profiles included feature: In-depth biographical information Detailed professional history and educational background Staff membersO areas of expertise and committee role Up-to-date contact information and photograph, when available Staffers' own insights as to their committeeOs priorities and special projects during this session of Congress Organized by House, Senate, and Joint committee assignments, youOll find both the person youOre looking for and information on his or her individual impact on legislation and decision-making. With this InsiderOs Guide, youOll never again need to question who is the most effective person to advocate your cause.
Author: Helen Powell
Publisher: Routledge
ISBN: 1134718926
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
