Current Perspectives in Mass Communication Research PDF Download
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Author: F. Gerald Kline
Publisher: Sage Publications (CA)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 328
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Book Description
Ni essays vedrørende forskningen inden for massekommunikation
Author: F. Gerald Kline
Publisher: Sage Publications (CA)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 328
Get Book Here
Book Description
Ni essays vedrørende forskningen inden for massekommunikation
Author: F. Gerald Kline
Publisher: Sage Publications (CA)
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 324
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Book Description
Ni essays vedrørende forskningen inden for massekommunikation
Author: Banu Akdenizli
Publisher: Lexington Books
ISBN: 0739191195
Category : Social Science
Languages : en
Pages : 347
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Book Description
Digital Transformations in Turkey analyzes the genesis, dynamics, and operations of different communication contexts in relation to digital transformations in Turkey. The contributors tackle such topics as the impact of social networking channels like Facebook, YouTube, and Twitter and the changing dimensions of social, cultural, and political ideologies. Akdenizli offers a multifaceted and balanced discussion of the role and impact of communication technologies in a country with questionable and blatant freedom of expression violations. This collection will appeal to scholars of communication, new media, and technology in emerging markets.
Author: Jay G. Blumler
Publisher: SAGE Publications, Incorporated
ISBN: 9780803904941
Category : Language Arts & Disciplines
Languages : en
Pages : 318
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Book Description
The culmination of a decade of fruitful research on a new way of looking at mass communication effects, one that links the uses and gratifications approach with content analysis, audience research, social and media criticism, and literature on popular culture. Implications for study, methodological and ideological issues, and future research directions are also presented.
Author: Karl Erik Rosengren
Publisher:
ISBN:
Category :
Languages : en
Pages : 311
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Book Description
Author: Helena Bilandzic
Publisher: Intellect Books
ISBN: 9781841505121
Category : Mass media
Languages : en
Pages : 0
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Book Description
This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to-date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume incorporates current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.
Author: Patricia Swann
Publisher: Taylor & Francis
ISBN: 100078830X
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.
Author: James A. Anderson
Publisher: Routledge
ISBN: 1135148449
Category : Language Arts & Disciplines
Languages : en
Pages : 646
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Book Description
In Communication Yearbook 11 major contributions from leading scholars in a variety of communication fields are presented and then critiqued by other authorities (often representing complementary or competing schools of thought). Topics addressed and commented on include the mass media audience, the theory of mediation, effective policy for health care communication and feminist criticism of television.
Author: John L. Sullivan
Publisher: SAGE
ISBN: 1412970423
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we are all engaged with media as a member of an audience. Despite the widespread use of this term in our popular culture, the meaning of the "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions & commodities, as users of media, and as producers & subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Author: Various
Publisher: Routledge
ISBN: 1136630538
Category : Language Arts & Disciplines
Languages : en
Pages : 17176
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Book Description
The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
