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Author: Deborah Johnson-Simon
Publisher: AuthorHouse
ISBN: 1467811637
Category : Education
Languages : en
Pages : 144
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Book Description
Author: Deborah Johnson-Simon
Publisher: AuthorHouse
ISBN: 1467811637
Category : Education
Languages : en
Pages : 144
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Book Description
Author: Lorri Mon
Publisher: Rowman & Littlefield
ISBN: 1538142961
Category : Language Arts & Disciplines
Languages : en
Pages : 323
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Book Description
Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.
Author: Stanton F. Biddle
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 426
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Book Description
Author: Paul T. Jaeger
Publisher: Emerald Group Publishing
ISBN: 1786350572
Category : Language Arts & Disciplines
Languages : en
Pages : 456
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Book Description
Edited by Ursula Gorham, Natalie Greene Taylor, and Paul T. Jaeger, Perspectives on Libraries as Institutions of Human Rights and Social Justice is an edited volume from the Advances in Librarianship book series devoted to the ideals, activities, and programs in libraries that protect human rights and promote social justice.
Author: Doug Alderson
Publisher: Quest Books
ISBN: 9780835608510
Category : Social Science
Languages : en
Pages : 300
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Book Description
We are all seekers. Some find their path on pilgrimage to the Mahabodhi Temple in India or the Haji Ali mausoleum as they embark on a journey to Mecca; others find God at the burial site of St. James in the Cathedral de Santiago de Compostela in northwestern Spain. Author and environmentalist Doug Alderson meets the Great Spirit through the ancient spiritual practice of walking. The Vision Keepers is the compelling true story of a seeker who, under the guidance of Bear Heart, a Muskogee Creek Indian and Medicine Man, finds unity with our nation’s native people and reconnects with the earth through profound and mysterious means. At a time when our global community is in great conflict, we can learn much from Native Americans. The Vision Keepers not only recounts the story of one man’s experience with native people and their spirituality, but it offers unique insight into the struggles of an entire culture, personal reconciliation, world peace, and preservation of the Earth and its ancient wisdom.
Author: Will Fellows
Publisher: Univ of Wisconsin Press
ISBN: 0299196836
Category : Social Science
Languages : en
Pages : 300
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Book Description
From large cities to rural communities, gay men have long been impassioned pioneers as keepers of culture: rescuing and restoring decrepit buildings, revitalizing blighted neighborhoods, saving artifacts and documents of historical significance. A Passion to Preserve explores this authentic and complex dimension of gay men’s lives by profiling early and contemporary preservationists from throughout the United States, highlighting contributions to the larger culture that gays are exceptionally inclined to make.
Author:
Publisher: Dorrance Publishing
ISBN: 1434957489
Category :
Languages : en
Pages : 276
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Book Description
Author: American Library Association. Black Caucus
Publisher:
ISBN:
Category : African American librarians
Languages : en
Pages : 410
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Book Description
The 49 papers presented in this volume are evidence of the research, scholarship, and professional nature of the offerings of the third National Conference of African American Librarians, sponsored by the Black Caucus of the American Library Association. The papers are arranged into nine tracks and Pre-Conference topics: I: Library Connections: An International Information Exchange"; "Pre-Conference II: Globally Connecting the Stories for Children and Young Adults"; "Making Global Connections and the Information Superhighway"; "Making Global Connections in Library and Information Science Education"; "Making Global Connections in Collection Development and Archives"; "Making Global Connections in Public Library Services"; "Making Global Connections in Academic Library Services";"Making Global Connections in Law Librarianship"; "Making Global Connections in Recruitment and Professional Development"; "Making Global Connections with Authors and Publishers"; "Making Global Connections"; and "Contributed Papers." Topics include mentoring library students; academic library development; cooperative cataloging; information networks; equity and the Internet; public health connections; recruitment of African American librarians and faculty; preservation and archival collection development; fundraising; library instruction; the concept of Black librarianship; linking librarians with at-risk students; serials management; residencies as career launching pads; finding legal information on the Web; dealing with diversity; multiculturalism; church libraries; and customer service. (Includes an index.) (AEF)
Author: Stanton F. Biddle
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 570
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Book Description
Author: Lauren Groff
Publisher: Random House
ISBN: 1473558492
Category : Fiction
Languages : en
Pages : 242
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Book Description
'Magnificent . . . Lauren Groff is a virtuoso' Emily St John Mandel 'A blistering collection . . . lyrical and oblique' Guardian 'Not to be missed . . . deep and dark and resonant' Ann Patchett 'It's beautiful. It's giving me rich, grand nightmares' Observer In these vigorous stories, Lauren Groff brings her electric storytelling to a world in which storms, snakes and sinkholes lurk at the edge of everyday life, but the greater threats are of a human, emotional and psychological nature. Among those navigating it all are a resourceful pair of abandoned sisters; a lonely boy, grown up; a restless, childless couple; a searching, homeless woman; and an unforgettable conflicted wife and mother. Florida is an exploration of the connections behind human pleasure and pain, hope and despair, love and fury. 'Innovative and terrifyingly relevant. Any one of these stories is a bracing read; together they form a masterpiece' Stylist 'Lushly evocative . . . mesmerising . . . a writer whose turn of phrase can stop you on your tracks' Financial Times
