CTH - Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download CTH - Marketing PDF full book. Access full book title CTH - Marketing by BPP Learning Media. Download full books in PDF and EPUB format.
Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 0751794430
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.
Author: BPP Learning Media
Publisher: BPP Learning Media
ISBN: 0751794430
Category : Business & Economics
Languages : en
Pages : 225
Get Book Here
Book Description
BPP Learning Media is proud to be the official publisher for CTH. Our CTH Study Guides provide the perfect tailor-made learning resource for the CTH examinations and are also a useful source of reference and information for those planning a career in the hospitality and tourism industries.
Author: Nickolas James
Publisher: John Wiley & Sons
ISBN: 1394267274
Category : Law
Languages : en
Pages : 788
Get Book Here
Book Description
Designed specifically for business students, James' Business Law, 7th Edition provides a comprehensive introduction to the fundamentals of business law. Tailored to accommodate the initial encounter with legal principles for business students, this textbook offers a clear and accessible pathway into the realm of law. Unlike traditional texts from leading legal publishers, Business Law, 7th Edition prioritizes a practical approach, emphasizing real-world applications over doctrinal intricacies. By demystifying complex legal concepts and presenting them within a business-oriented framework, this textbook equips students with the necessary foundation to navigate the legal landscape with confidence.
Author: Peter Gillies
Publisher: Federation Press
ISBN: 9781862876996
Category : Business & Economics
Languages : en
Pages : 404
Get Book Here
Book Description
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
Author: Christian A. Melischek
Publisher: Cambridge University Press
ISBN: 1107031524
Category : Business & Economics
Languages : en
Pages : 407
Get Book Here
Book Description
An in-depth analysis of 'product likeness' in GATT law - the key concept for the application of the non-discrimination principle.
Author: Andy Gibson
Publisher: Pearson Higher Education AU
ISBN: 1486010296
Category : Law
Languages : en
Pages : 1103
Get Book Here
Book Description
Business Law 2014 - Your essential up-to-date business law resource The pace and scope of legislative reform of the law affecting business is increasing. There is a major shift to uniformity across the nation with a corresponding increase in new legislation and significant amendments to existing legislation. Business Law 2014 is a sophisticated and comprehensive text which provides a clear and current appreciation of the main rules and legal principles encountered in a course for non-lawyers. It considers the legal environment in which businesses must operate in all states and territories. With a student-friendly, 4-colour format and a teaching and learning resource package second to none, Business Law 2014 also offers instructors a great opportunity to tailor textbook content to suit the breadth and depth of the areas you wish to teach.
Author: Giselle Bricault
Publisher: Springer Science & Business Media
ISBN: 9401114501
Category : Business & Economics
Languages : en
Pages : 696
Get Book Here
Book Description
The third edition of Major Business Organisations of Eastern Europe and the Commonwealth of Independent Guide to the States provides comprehensive data on over 3,000 organisations including Manufacturers, Foreign Trading arrangement of this Organisations, Banks, Ministries, Chambers of Commerce and Services. book Due to the change in the import/export laws in Eastern Europe it is now possible to trade directly with many This book has been arranged in order to allow the reader organisations, and with over 7,000 named contacts and to find any entry rapidly and accurately. comprehensive details on each organisation, this directory enables the western business community to Company entries are listed alphabetically within each reach this new market. country section; in addition three indexes are provided on coloured paper at the back of the book. The information in this directory is the result of a careful research and extensive translation operation ensuring The alphabetical index of organisations throughout the entries are as accurate and up-to-date as possible. Eastern Europe and the C.I.S. lists all entries in The Editors would like to express thanks to the huge alphabetical order irrespective of their main country of number of organisations who provided information about operation. themselves for inclusion in this book. The alphabetical index of organisations within each Whilst the editors have taken every care to ensure the country of Eastern Europe and the C.I.S. lists information in this book is up-to-date, due to the fast organisations by their country of operation.
Author: Deborah Healey
Publisher: UNSW Press
ISBN: 1742230342
Category : Law
Languages : en
Pages : 338
Get Book Here
Book Description
"Sport and the Law (4th Edition) explains the law as it applies to sporting organisations and sportspeople, describing key legal concepts in simple terms and covering issues such as negligence, defamation, doping, the responsibilities of club administrators and more. This new edition uses examples from recent events and the Beijing Olympics to explore civil liability amendments, the growing importance of global broadcast rights and developments in insurance and risk management."--Publisher description.
Author: Gabriël Moens
Publisher: Psychology Press
ISBN: 9781876905231
Category : Business & Economics
Languages : en
Pages : 276
Get Book Here
Book Description
The International Trade and Business Law Review is the official publication of the Australian Institute of Foreign and Comparative Law. The Review includes leading articles, case notes and comments, as well as book reviews. and understanding of recent developments in international trade and transnational business. The Review contributes in a scholarly way to the discussion of these issues, whilst being informative and of practical relevance to business people. It also promotes further development of the trading relationship between Australia and its traditional trading partners, including the European Community and the APEC countries. of leading international trade law practitioners and academics from the European Community, the United States, Asia and Australia.
Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1486014380
Category : Business & Economics
Languages : en
Pages : 562
Get Book Here
Book Description
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times. The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world. The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.
Author: Andy Gibson
Publisher: Kluwer Law International B.V.
ISBN: 940353687X
Category : Law
Languages : en
Pages : 241
Get Book Here
Book Description
Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of sports law in Australia deals with the regulation of sports activity by both public authorities and private sports organizations. The growing internationalization of sports inevitably increases the weight of global regulation, yet each country maintains its own distinct regime of sports law and its own national and local sports organizations. Sports law at a national or organizational level thus gains a growing relevance in comparative law. The book describes and discusses both state-created rules and autonomous self-regulation regarding the variety of economic, social, commercial, cultural, and political aspects of sports activities. Self- regulation manifests itself in the form of by-laws, and encompasses organizational provisions, disciplinary rules, and rules of play. However, the trend towards more professionalism in sports and the growing economic, social and cultural relevance of sports have prompted an increasing reliance on legal rules adopted by public authorities. This form of regulation appears in a variety of legal areas, including criminal law, labour law, commercial law, tax law, competition law, and tort law, and may vary following a particular type or sector of sport. It is in this dual and overlapping context that such much-publicized aspects as doping, sponsoring and media, and responsibility for injuries are legally measured. This monograph fills a gap in the legal literature by giving academics, practitioners, sports organizations, and policy makers access to sports law at this specific level. Lawyers representing parties with interests in Australia will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative sports law.
