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Author: Richard Botto
Publisher: Taylor & Francis
ISBN: 1317533038
Category : Art
Languages : en
Pages : 253
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Book Description
Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.
Author: Richard Botto
Publisher: Taylor & Francis
ISBN: 1317533038
Category : Art
Languages : en
Pages : 253
Get Book Here
Book Description
Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.
Author: Jeff Howe
Publisher: Crown Currency
ISBN: 0307396215
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? "Crowdsourcing" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Author: Andrea Hunter
Publisher: Routledge
ISBN: 1000367894
Category : Social Science
Languages : en
Pages : 139
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Book Description
This book offers an in-depth exploration of crowdfunding and crowdsourcing in journalism today, and examines their impacts on the broader media landscape. Crowdfunding and Crowdsourcing in Journalism looks at how these practices disrupt traditional journalism models, including shifting journalistic norms, professional identity, and the ethical issues at play when journalists turn to social media and the Internet to solicit widespread support. While there is often a lot of hype and hope invested in these practices, this book takes a critical look at the labour involved in crowdsourcing journalism practices, and the evolving relationship between audiences and journalists, including issues of civility in online spaces. The author draws on in-depth interviews with journalists in Canada and the United States, as well as examples from the United Kingdom, Germany, Sweden, and Australia, to provide a comprehensive study of increasingly important journalist practices. The book is a valuable resource for academics, researchers, and journalists who are interested in political economy, journalism studies, and labour studies.
Author: Alex Daly
Publisher: PublicAffairs
ISBN: 1610397614
Category : Business & Economics
Languages : en
Pages : 203
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Book Description
"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to Neil, of course. The Crowdsourceress will give you everything you need to make your campaign a success." -- Phil Baker, COO, Pono "Owning The Crowdsourceress is like having Alex Daly's 'special sauce' right at your fingertips." -- Jesse Reed, cofounder, Standards Manual In recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to Get fans and influencers excited about your launch Build an appealing and powerfully designed campaign Access proven video tips, pitching tactics, press releases, and rewards ideas Avoid the most common headaches and pitfalls Here you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.
Author: Heather Hale
Publisher: Taylor & Francis
ISBN: 1317626915
Category : Performing Arts
Languages : en
Pages : 407
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Book Description
How to Work the Film & TV Markets takes independent filmmakers, television and digital content creators on a virtual tour of the entertainment industry’s trade shows — the circulatory system of the entire global media landscape. This book highlights the most significant annual events around the world, details a dossier of all the players that frequent them and examines all the elements that drive the market value and profitability of entertainment properties. In-the-trenches insights from our modern, real-world marketplace are contextualized into immediately implementable practical advice. Make the most of your finite investments of funds, time and creative energy to optimize your odds for success within the mainstream, business-to-business circuit but learn how to select, apply and scale prudent, proven principles to drive your own Do-It-Yourself/Direct-to-the-Consuming-Crowd fundraising, distribution and promotional success. Heather Hale demystifies these markets, making them less intimidating, less confusing and less overwhelming. She shows you how to navigate these events, making them far more accessible, productive — and fun! This creative guide offers: An in-depth survey of the most significant film, TV and digital content trade shows around the world; An overview of the co-production market circuit that offers financing and development support to independent producers; An outline of the market-like festivals and key awards shows; A breakdown of who’s who at all these events — and how to network with them; Hot Tips on how to prepare for, execute and follow up on these prime opportunities; Low-budget key art samples and game plans; A social media speed tour with a wealth of audience engagement ideas. Visit the book’s space on www.HeatherHale.com for additional resources and up-to-date information on all these events.
Author: James Franco
Publisher: Simon and Schuster
ISBN: 1476778388
Category : Fiction
Languages : en
Pages : 240
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Book Description
A fiercely vivid collection of stories about troubled California adolescents and misfits.
Author: John T. Trigonis
Publisher:
ISBN: 9781615932443
Category : Performing Arts
Languages : en
Pages : 0
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Book Description
Crowdfunding for Filmmakers offers practical information, tips, and tactics for launching a successful film campaign by detailing traditional models of fundraising, utilizing today's technological and social innovations, and augmenting each step with an added personal touch. THis 2nd edition updates the latest techniques on Social Media to get your projects up and running asap.
Author: Marty Lang
Publisher: Taylor & Francis
ISBN: 1040045022
Category : Performing Arts
Languages : en
Pages : 162
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Book Description
This book provides guidance on how to build an independent, financially sustainable filmmaking career through channels such as crowdsourcing, crowdfunding, and community filmmaking concepts. Through real-life experiences, Marty Lang provides insight on how to use these key concepts through every stage of a film’s lifecycle – from distribution (the stage that should be figured out first), through development, screenwriting, prep, production and post, all the way through marketing and the film’s release. By thinking of filmmaking as a start-up company, and looking at how businesses make money, Lang creates a completely independent financial model for films, turning filmmakers into businesspeople, conscious of the needs of their audiences, and empowered to use their creative work to make their living. Using interviews with leaders in the field, case studies, and practical experience gained from 20 years of community filmmaking, this book unveils an exciting, new way to make films that prioritizes a collaborative, entrepreneurial mindset at every stage. This is an essential guide for aspiring and seasoned filmmakers alike looking to understand and apply crowdsourcing as an effective tool in their career.
Author: Kris Fallon
Publisher: University of California Press
ISBN: 0520300939
Category : Performing Arts
Languages : en
Pages : 246
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Book Description
A free open access ebook is available upon publication. Learn more at www.luminosoa.org. This boldly original book traces the evolution of documentary film and photography as they migrated onto digital platforms during the first decades of the twenty-first century. Kris Fallon examines the emergence of several key media forms—social networking and crowdsourcing, video games and virtual environments, big data and data visualization—and demonstrates the formative influence of political conflict and the documentary film tradition on their evolution and cultural integration. Focusing on particular moments of political rupture, Fallon argues that the ideological rifts of the period inspired the adoption and adaptation of newly available technologies to encourage social mobilization and political action, a function performed for much of the previous century by independent documentary film. Positioning documentary film and digital media side by side in the political sphere, Fallon asserts that “truth” now lies in a new set of media forms and discursive practices that implicitly shape the documentation of everything from widespread cultural spectacles like wars and presidential elections to more invisible or isolated phenomena like the Abu Ghraib torture scandal or the “fake news” debates of 2016.
Author: Jon Reiss
Publisher: Hybrid Cinema
ISBN: 9780982576205
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
As the digital revolution has democratised film production, a new hybrid model of distribution is the way independent filmmakers can take control of their own distribution. This approach is not just DIY or Web-based - it combines the best techniques from each distribution arena, old and new. In Think Outside the Box Office, Reiss explains audience identification and targeting, negotiating split-rights agreements, the new role of film festivals and more.
