Cross-cultural Taste Preferences and Their Implications for Export Food Marketing PDF Download
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Author: Robert Lemon McBride
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 60
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Book Description
Author: Robert Lemon McBride
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 60
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Book Description
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957237
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
Enhance your food marketing operation with this thorough and business-savvy book! Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and Cross-Cultural Issues in Food Marketing evaluates the present state and likely developments of food marketing systems in different countries. This book also provides conceptual frameworks for studying food marketing systems across countries and/or cultures. When studying food marketing systems from varying cultures, one must take into consideration the political, cultural, and environmental aspects of the countries involved. Cross-National and Cross-Cultural Issues in Food Marketing provides the information you need. In this book you can examine: the U.S. poultry export trade food market segmentation in Europe the yogurt market in the European Union (EU) the connection between agricultural exports and economic growth in Pakistan ethnic niche markets for import quality policies and consumer behavior in different countries . . . and more! Cross-National and Cross-Cultural Issues in Food Marketing has the information you'll need to be able to analyze, design,and manage effective food marketing systems in an increasingly global economy.
Author: Giuseppe Balirano
Publisher: Springer
ISBN: 3030111539
Category : Language Arts & Disciplines
Languages : en
Pages : 211
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Book Description
This edited volume brings together original sociolinguistic and cultural contributions on food as an instrument to explore diasporic identities. Focusing on food practices in cross-cultural contact, the authors reveal how they can be used as a powerful vehicle for positive intercultural exchange either though conservation and the maintenance of cultural continuity, or through hybridization and the means through which migrant communities find compromise, or even consent, within the host community. Each chapter presents a fascinating range of data and new perspectives on cultures and languages in contact: from English (and some of its varieties) to Italian, German, Spanish, and to Japanese and Palauan, as well as an exemplary range of types of contact, in colonial, multicultural, and diasporic situations. The authors use a range of integrated approaches to examine how socio-linguistic food practices can, and do, contribute to identity construction in diverse transnational and diasporic contexts. The book will be of particular interest to students and scholars of translation, semiotics, cultural studies and sociolinguistics.
Author: David Marshall
Publisher: Springer Science & Business Media
ISBN: 9780751402346
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
The provision of food for consumers is affected by factors concerned with a variety of disciplines such as technical feasibility, choice and environment. This book explores these factors.
Author: Derek V. Byrne
Publisher: MDPI
ISBN: 303651340X
Category : Science
Languages : en
Pages : 264
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Book Description
The concept of cross-cultural perspectives in research in food is important in general and particularly so in relation to human perception in food and health. Food concepts are very different across different jurisdictions. Different markets and cultures have varying perspectives on what is considered a palatable, acceptable, or useful food or food product; in simple terms, one size does not at all in the majority of cases. Specific markets thus need targeted food design, to be successful from a myriad of perspectives. In this Special Issue anthology "Food, Health and Safety in Cross-Cultural Consumer Contexts", we bring together articles that show the wide range of studies from fundamental to market applicability currently in focus in sensory and consumer science in food, health, and safety cross-cultural contexts. From the included perspectives, it is abundantly clear that there is a need for much knowledge related to future food design linked to cross-cultural contexts and that this will continue to be critical to the success of food transfer in global food markets.
Author: Group of Authors
Publisher: MAC Prague consulting
ISBN: 8088085136
Category : Business & Economics
Languages : en
Pages : 294
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Book Description
The 10th Multidisciplinary Academic Conference in Prague 2017, Czech Republic (The 10th MAC 2017 in Prague)
Author: Helen M. Macbeth
Publisher: Berghahn Books
ISBN: 9781571819581
Category : Cooking
Languages : en
Pages : 240
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Book Description
An international team of contributors present cross-disciplinary perspectives on food preferences and tastes, showing the common themes of these fundamentals of human existence. A comprehensive introduction outlines the themes and the links between them.
Author:
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 1382
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Book Description
Author: Food and Agriculture Organization of the United Nations
Publisher: Food & Agriculture Org.
ISBN: 9251318751
Category : Technology & Engineering
Languages : en
Pages : 42
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Book Description
Considering the detrimental environmental impact of current food systems, and the concerns raised about their sustainability, there is an urgent need to promote diets that are healthy and have low environmental impacts. These diets also need to be socio-culturally acceptable and economically accessible for all. Acknowledging the existence of diverging views on the concepts of sustainable diets and healthy diets, countries have requested guidance from the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO) on what constitutes sustainable healthy diets. These guiding principles take a holistic approach to diets; they consider international nutrition recommendations; the environmental cost of food production and consumption; and the adaptability to local social, cultural and economic contexts. This publication aims to support the efforts of countries as they work to transform food systems to deliver on sustainable healthy diets, contributing to the achievement of the SDGs at country level, especially Goals 1 (No Poverty), 2 (Zero Hunger), 3 (Good Health and Well-Being), 4 (Quality Education), 5 (Gender Equality) and 12 (Responsible Consumption and Production) and 13 (Climate Action).
Author: G. Bertoli
Publisher: Edward Elgar Publishing
ISBN: 1781955611
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
