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Author: Stephen Wagg
Publisher: Cambridge Scholars Publishing
ISBN: 1443824828
Category : Social Science
Languages : en
Pages : 295
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Book Description
Cricket has changed dramatically in recent years and now can claim to be a truly global game, thanks in large part to new media technologies which bring a global audience for World Cups and other major competitions. However, the globalization of cricket has not followed a pattern familiar in other sports: concentrations of wealth, media, and marketing leading to the domination of Western countries over the rest, and this fact alone makes it interesting for scholars of the globalization of sport. Cricket has followed a very different global path; the non-Western countries (former British colonies) have begun to dominate and have taken control of the economics and politics of the game. In short, cricket has been “Indianized”. The globalization of cricket has received a massive boost from the popularity of the newest form of the game (Twenty20) which is helping promote cricket as a mass TV sport. The rise of Twenty20, particularly the Indian Premier League (IPL), is transforming the way cricket is organized, played, and watched all over the world. This development both reinforces the globalization of cricket and also underlines that the “movers and shakers” within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.
Author: Stephen Wagg
Publisher: Cambridge Scholars Publishing
ISBN: 1443824828
Category : Social Science
Languages : en
Pages : 295
Get Book Here
Book Description
Cricket has changed dramatically in recent years and now can claim to be a truly global game, thanks in large part to new media technologies which bring a global audience for World Cups and other major competitions. However, the globalization of cricket has not followed a pattern familiar in other sports: concentrations of wealth, media, and marketing leading to the domination of Western countries over the rest, and this fact alone makes it interesting for scholars of the globalization of sport. Cricket has followed a very different global path; the non-Western countries (former British colonies) have begun to dominate and have taken control of the economics and politics of the game. In short, cricket has been “Indianized”. The globalization of cricket has received a massive boost from the popularity of the newest form of the game (Twenty20) which is helping promote cricket as a mass TV sport. The rise of Twenty20, particularly the Indian Premier League (IPL), is transforming the way cricket is organized, played, and watched all over the world. This development both reinforces the globalization of cricket and also underlines that the “movers and shakers” within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale.
Author: Dominic Malcolm
Publisher: Routledge
ISBN: 1317969316
Category : Sports & Recreation
Languages : en
Pages : 471
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Book Description
For cricket enthusiasts there is nothing to match the meaningful contests and excitement generated by the game’s subtle shifts in play. Conversely, huge swathes of the world’s population find cricket the most obscure and bafflingly impenetrable of sports. The Changing Face of Cricket attempts to account for this paradox. The Changing Face of Cricket provides an overview of the various ways in which social scientists have analyzed the game’s cultural impact. The book’s international analysis encompasses Australia, the Caribbean, England, India, Ireland, South Africa, Sri Lanka and Zimbabwe. Its interdisciplinary approach allies anthropology, history, literary criticism, political studies and sociology with contributions from cricket administrators and journalists. The collection addresses historical and contemporary issues such as gender equality, global sports development, the impact of cricket mega-events, and the growing influence of commercial and television interests culminating in the Twenty20 revolution. Whether one loves or hates the game, understands what turns square legs into fine legs, or how mid-offs become silly, The Changing Face of Cricket will enlighten the reader on the game’s cultural contours and social impact and prove to be the essential reader in cricket studies. This book was published as a special issue of Sport in Society.
Author: Brian Stoddart
Publisher: Manchester University Press
ISBN: 1526123827
Category : History
Languages : en
Pages : 187
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Book Description
Sports history offers many profound insights into the character and complexities of modern imperial rule. This book examines the fortunes of cricket in various colonies as the sport spread across the British Empire. It helps to explain why cricket was so successful, even in places like India, Pakistan and the West Indies where the Anglo-Saxon element remained in a small minority. The story of imperial cricket is really about the colonial quest for identity in the face of the colonisers' search for authority. The cricket phenomenon was established in nineteenth-century England when the Victorians began glorifying the game as a perfect system of manners, ethics and morals. Cricket has exemplified the colonial relationship between England and Australia and expressed imperialist notions to the greatest extent. In the study of the transfer of imperial cultural forms, South Africa provides one of the most fascinating case studies. From its beginnings in semi-organised form through its unfolding into a contemporary internationalised structure, Caribbean cricket has both marked and been marked by a tight affiliation with complex social processing in the islands and states which make up the West Indies. New Zealand rugby demonstrates many of the themes central to cricket in other countries. While cricket was played in India from 1721 and the Calcutta Cricket Club is probably the second oldest cricket club in the world, the indigenous population was not encouraged to play cricket.
Author: Hilary Beckles
Publisher: Pluto Press
ISBN: 9780745314624
Category : History
Languages : en
Pages : 260
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Book Description
This volume covers the "third rising" of West Indies cricket. As the sport becomes ever more commercialized, large amounts of money have established sponsorship & support systems to give cricketers around the world every possible advantage. Beckles assesses what impact the globalization of cricket has had on the cricketers of the Caribbean. He also describes the emergence of what he argues is a debilitating sub-nationalism in the West Indies, & the effect this has had on the game, & the prospect for integrating West Indian nationhood in the twenty-first century.
Author: Jon Gemmell
Publisher: Palgrave Macmillan
ISBN: 9783030094706
Category : Sports & Recreation
Languages : en
Pages : 307
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Book Description
This book examines historically how cricket was codified out of its variant folk-forms and then marketed with certain lessons sought to reinforce the values of a declining landed interest. It goes on to show how such values were then adapted as part of the imperial experiment and were eventually rejected and replaced with an ethos that better reflected the interests of new dominant elites. The work examines the impact of globalisation and marketization on cricket and analyses the shift from an English dominance, on a sport that is ever-increasingly being shaped by Asian forces. The book’s distinctiveness lies in trying to decode the spirit of the game, outlining a set of actual characteristics rather than a vague sense of values. An historical analysis shows how imperialism, nationalism, commercialism and globalisation have shaped and adapted these characteristics. As such it will be of interest to students and scholars of sport sociology, post-colonialism, globalisation as well as those with an interest in the game of cricket and sport more generally.
Author: Hilary Beckles
Publisher: Pluto Press
ISBN: 9780745314723
Category : Sports & Recreation
Languages : en
Pages : 218
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Book Description
This volume covers the "third rising" of West Indies cricket. As the sport becomes ever more commercialized, large amounts of money have established sponsorship & support systems to give cricketers around the world every possible advantage. Beckles assesses what impact the globalization of cricket has had on the cricketers of the Caribbean. He also describes the emergence of what he argues is a debilitating sub-nationalism in the West Indies, & the effect this has had on the game, & the prospect for integrating West Indian nationhood in the twenty-first century.
Author: James Astill
Publisher: A&C Black
ISBN: 1408192209
Category : Sports & Recreation
Languages : en
Pages : 384
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Book Description
On a Bangalore night in April 2008, cricket and India changed forever. It was the first night of the Indian Premier League – cricket, but not as we knew it. It involved big money, glitz, prancing girls and Bollywood stars. It was not so much sport as tamasha: a great entertainment. The Great Tamasha examines how a game and a country, both regarded as synonymous with infinite patience, managed to produce such an event. James Astill explains how India's economic surge and cricketing obsession made it the dominant power in world cricket, off the field if rarely on it. He tells how cricket has become the central focus of the world's second-biggest nation: the place where power and money and celebrity and corruption all meet, to the rapt attention of a billion eyeballs. Astill crosses the subcontinent and, over endless cups of tea, meets the people who make up modern India – from faded princes to back-street bookmakers, slum kids to squillionaires – and sees how cricket shapes their lives and that of their country. Finally, in London he meets Indian cricket's fallen star, Lalit Modi, whose driving energy helped build this new form of cricket before he was dismissed in disgrace: a story that says much about modern India. The Great Tamasha is a fascinating examination of the most important development in cricket today. A brilliant evocation of an endlessly beguiling country, it is also essential reading for anyone who wants to understand the workings of modern India.
Author: Andrei S. Markovits
Publisher: Princeton University Press
ISBN: 0691162034
Category : History
Languages : en
Pages : 361
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Book Description
Professional sports today have truly become a global force, a common language that anyone, regardless of their nationality, can understand. Yet sports also remain distinctly local, with regional teams and the fiercely loyal local fans that follow them. This book examines the twenty-first-century phenomenon of global sports, in which professional teams and their players have become agents of globalization while at the same time fostering deep-seated and antagonistic local allegiances and spawning new forms of cultural conflict and prejudice.
Author: Jim OBrien
Publisher: Routledge
ISBN: 9780367560348
Category : Globalization
Languages : en
Pages : 232
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Book Description
This book explores the interrelationships between nations, regions and states in the landscape of contemporary international sport, focusing on identity. Using case studies, the book explores themes such as the geopolitics of sports events, contested identities, and ownership of sport.
Author: Chris Rumford
Publisher: Routledge
ISBN: 1317980816
Category : Sports & Recreation
Languages : en
Pages : 154
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Book Description
Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a new TV-friendly format of the game: Twenty20 cricket. Indeed, through the economic and media interests promoting the Indian Premier League (IPL), the world’s richest Twenty20 tournament, cricket has belatedly ‘gone global’. The rapid rise of the IPL underlines that the economic and political characters within cricket are no longer the traditional elites in metropolitan centres but the businessmen of India and the media entrepreneurs world-wide who seek to shape new audiences for the game and create new marketing opportunities on a global scale. The contributions in this book fall into two broad categories. There are firstly those which explore the rapid growth of Twenty20, particularly the motors of change and the new directions that cricket is taking as a result of the Twenty20 revolution. Secondly, there are a number of contributions which chart the impact of Twenty20 on traditional elements of the game. This book was originally published as a special issue of Sport in Society.
