Film and Television Collections in Europe PDF Download
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Author: Daniela Kirschner
Publisher: Routledge
ISBN: 1135102953
Category : Social Science
Languages : en
Pages : 672
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Book Description
Published in 1995, "Film & Television" is an important contribution to Film and Media.
Author: Daniela Kirschner
Publisher: Routledge
ISBN: 1135102953
Category : Social Science
Languages : en
Pages : 672
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Book Description
Published in 1995, "Film & Television" is an important contribution to Film and Media.
Author: Elisenda Estanyol
Publisher: Taylor & Francis
ISBN: 1000781917
Category : Business & Economics
Languages : en
Pages : 109
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Book Description
This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries. Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction. This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
Author: Luis Albornoz
Publisher: Springer
ISBN: 1137540087
Category : Political Science
Languages : en
Pages : 220
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Book Description
This book updates and revalidates critical political economy of communication approaches. It is destined to become a work of reference for those interested in delving into debates arising from the performance of traditional and new media, cultural and communication policy-making or sociocultural practices in the new digital landscape.
Author: Marta Peris-Ortiz
Publisher: Springer
ISBN: 3319995901
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
This book examines the ways in which cultural and creative industries can drive entrepreneurship, innovation, sustainability and overall regional development. It will address such issues as (1) the technical (tangible) components of creative and cultural industries in relation to innovation; (2) the intangible components of creative and cultural industries in relation to services provided; (3) the relationship between tangible and intangible components and economic and social innovation; and (4) the ways in which creative and cultural industries effect and influence regional sustainability and development. Cultural and creative industries and the creative economy as a whole have been increasingly prevalent in research literature because of their role in driving economic and social development. Cultural and creative industries also enable other forms of entrepreneurship and innovation beyond the traditional, technology-based focus of innovation, thereby enhancing regional growth and development through these channels. The contributions presented in this book discuss the main issues, challenges, opportunities and trends of cultural and creative industries through conceptual analysis and cases studies from different world regions. Featuring research from industries such as art, health care, beer and wine and education, this book provides researchers, academics, professionals and policy makers with a detailed examination of the development and potential of cultural and creative industries in regional and global economies.
Author: Jill Jeffery
Publisher: Taylor & Francis
ISBN: 1000396630
Category : Education
Languages : en
Pages : 252
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Book Description
This book contributes to the innovation of writing education and research globally by providing crucial insights into how the structures and aims of literacy curricula vary internationally. It examines how nine education systems across five continents represent ‘good writing’ in curricula that shape students’ experiences learning to write in school. The book presents curricular analyses aimed at providing insight into how writing development can be better supported through innovative policy and research. The findings regarding international variation are presented under three broad dimensions: social and contextual factors that shape writing curricula; the discourses of writing reflected in curricula and official documents; and hallmarks of classroom practice, including the relationship with official discourse. Case study chapters present integrated inductive and deductive document analyses, findings of which are compared in a concluding, cross-case analysis chapter. Offering a detailed comparative analysis of writing research, International Perspectives on Writing Curricula and Development will be of great interest to academics, researchers and students in the fields of education, literacy and curriculum studies. It will also be relevant reading for policymakers and curriculum designers. Chapters 1, 7, 9, 10, and 11 of this book are freely available as downloadable Open Access PDFs at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author: Roni Reiter-Palmon
Publisher: Frontiers Media SA
ISBN: 2889749169
Category : Science
Languages : en
Pages : 421
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Book Description
Author: Hong Cheng
Publisher: John Wiley & Sons
ISBN: 1118378458
Category : Language Arts & Disciplines
Languages : en
Pages : 574
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Book Description
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Author: New York Public Library. Research Libraries
Publisher:
ISBN:
Category : Occultism
Languages : en
Pages : 556
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Book Description
Author: Robert Crawford
Publisher: Taylor & Francis
ISBN: 1317421701
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Author: Ingrid Volkmer
Publisher: John Wiley & Sons
ISBN: 1119061121
Category : Social Science
Languages : en
Pages : 582
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Book Description
Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape. Provides a framework for the critical debate of comparative media research Posits transnational media research as reflective of advanced globalization processes, and explores its roles and responsibilities Articulates the key themes and competing methodological approaches in a dynamic and developing field Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints
