Creating the Nazi Marketplace PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Creating the Nazi Marketplace PDF full book. Access full book title Creating the Nazi Marketplace by S. Jonathan Wiesen. Download full books in PDF and EPUB format.
Author: S. Jonathan Wiesen
Publisher: Cambridge University Press
ISBN: 1139494635
Category : History
Languages : en
Pages : 293
Get Book
Book Description
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Author: S. Jonathan Wiesen
Publisher: Cambridge University Press
ISBN: 1139494635
Category : History
Languages : en
Pages : 293
Get Book
Book Description
When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with 'Jewish' interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'. A groundbreaking work that combines cultural, intellectual and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich.
Author: Gideon Reuveni
Publisher: Cambridge University Press
ISBN: 1107011302
Category : Business & Economics
Languages : en
Pages : 281
Get Book
Book Description
This book investigates the intersection between consumption, identity and Jewish history in Europe.
Author: Elizabeth Harvey
Publisher: Cambridge University Press
ISBN: 1108484980
Category : History
Languages : en
Pages : 411
Get Book
Book Description
Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.
Author: Nicholas O'Shaughnessy
Publisher: Routledge
ISBN: 1351669907
Category : Business & Economics
Languages : en
Pages : 290
Get Book
Book Description
In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
Author: Jackson J. Spielvogel
Publisher: Routledge
ISBN: 1351003720
Category : History
Languages : en
Pages : 368
Get Book
Book Description
Hitler and Nazi Germany: A History is a brief but comprehensive survey of the Third Reich based on current research findings that provides a balanced approach to the study of Hitler’s role in the history of the Third Reich. The book considers the economic, social, and political forces that made possible the rise and development of Nazism; the institutional, cultural, and social life of the Third Reich; World War II; and the Holocaust. World War II and the Holocaust are presented as logical outcomes of the ideology of Hitler and the Nazi movement. This new edition contains more information on the Kaiserreich (Imperial Germany), as well as Nazi complicity in the Reichstag Fire and increased discussion of consent and dissent during the Nazi attempt to create the ideal Volksgemeinschaft (people’s community). It takes a greater focus on the experiences of ordinary bystanders, perpetrators, and victims throughout the text, includes more discussion of race and space, and the final chapter has been completely revised. Fully updated, the book ensures that students gain a complete and thorough picture of the period and issues. Supported by maps, images, and thoroughly updated bibliographies that offer further reading suggestions for students to take their study further, the book offers the perfect overview of Hitler and the Third Reich.
Author: Steven B. Bunker
Publisher: UNM Press
ISBN: 0826344569
Category : History
Languages : en
Pages : 468
Get Book
Book Description
In Gabriel García Márquez’s novel One Hundred Years of Solitude, a character articulates the fascination goods, technology, and modernity held for many Latin Americans in the early twentieth century when he declares that “incredible things are happening in this world.” The modernity he marvels over is the new availability of cheap and useful goods. Steven Bunker’s study shows how goods and consumption embodied modernity in the time of Porfirio Díaz, how they provided proof to Mexicans that “incredible things are happening in this world.” In urban areas, and especially Mexico City, being a consumer increasingly defined what it meant to be Mexican. In an effort to reconstruct everyday life in Porfirian Mexico, Bunker surveys the institutions and discourses of consumption and explores how individuals and groups used the goods, practices, and spaces of urban consumer culture to construct meaning and identities in the rapidly evolving social and physical landscape of the capital city and beyond. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a colorful walking tour of daily life in Porfirian Mexico City. Emphasizing the widespread participation in this consumer culture, Bunker’s work overturns conventional wisdom that only the middle and upper classes participated in this culture.
Author: John C. Guse
Publisher: Springer Nature
ISBN: 3031320565
Category : History
Languages : en
Pages : 319
Get Book
Book Description
This book traces how Gottfried Feder and Fritz Todt made technology essential to the Nazi ‘world view’. They groomed engineers with a racist technical ideology that prepared them to later supervise slave labor and the Holocaust. Their concepts evolved from völkisch technocracy to an idealized harmony of man, machine and nature, and were eclipsed by Albert Speer’s total war. Partially due to willing ‘self-coordination’ from engineers, they gained political control over the engineering profession. Destined to be pillars of the Volksgemeinschaft, engineers were indoctrinated with Nazi principles of Aryan superiority at the Reich School of Technology, the Plassenburg. Nazi propaganda announced a bright future through technology, furthering a sense of normalcy in Germany, despite the ruthless exclusion of those unwanted.
Author: Geoff Eley
Publisher: Routledge
ISBN: 1135044813
Category : History
Languages : en
Pages : 257
Get Book
Book Description
Offering a dynamic and wide-ranging examination of the key issues at the heart of the study of German Fascism, Nazism as Fascism brings together a selection of Geoff Eley’s most important writings on Nazism and the Third Reich. Featuring a wealth of revised, updated and new material, Nazism as Fascism analyses the historiography of the Third Reich and its main interpretive approaches. Themes include: Detailed reflection on the tenets and character of Nazi ideology and institutional practices Examination of the complicated processes that made Germans willing to think of themselves as Nazis Discussion of Nazism’s presence in the everyday lives of the German People Consideration of the place of women under the Third Reich In addition, this book also looks at the larger questions of the historical legacy of Fascist ideology and charts its influence and development from its origin in 1930’s Germany through to its intellectual and spatial influence on a modern society in crisis. In Nazism as Fascism Geoff Eley engages with Germany’s political past in order to evaluate the politics of the present day and to understand what happens when the basic principles of democracy and community are violated. This book is essential reading not only for students of German history, but for anyone with an interest in history and politics more generally.
Author: Shelley Baranowski
Publisher: John Wiley & Sons
ISBN: 1118936906
Category : History
Languages : en
Pages : 680
Get Book
Book Description
A Deep Exploration of the Rise, Reign, and Legacy of the Third Reich For its brief existence, National Socialist Germany was one of the most destructive regimes in the history of humankind. Since that time, scholarly debate about its causes has volleyed continuously between the effects of political and military decisions, pathological development, or modernity gone awry. Was terror the defining force of rule, or was popular consent critical to sustaining the movement? Were the German people sympathetic to Nazi ideology, or were they radicalized by social manipulation and powerful propaganda? Was the “Final Solution” the motivation for the Third Reich’s rise to power, or simply the outcome? A Companion to Nazi Germany addresses these crucial questions with historical insight from the Nazi Party’s emergence in the 1920s through its postwar repercussions. From the theory and context that gave rise to the movement, through its structural, cultural, economic, and social impacts, to the era’s lasting legacy, this book offers an in-depth examination of modern history’s most infamous reign. Assesses the historiography of Nazism and the prehistory of the regime Provides deep insight into labor, education, research, and home life amidst the Third Reich’s ideological imperatives Describes how the Third Reich affected business, the economy, and the culture, including sports, entertainment, and religion Delves into the social militarization in the lead-up to war, and examines the social and historical complexities that allowed genocide to take place Shows how modern-day Germany confronts and deals with its recent history Today’s political climate highlights the critical need to understand how radical nationalist movements gain an audience, then followers, then power. While historical analogy can be a faulty basis for analyzing current events, there is no doubt that examining the parallels can lead to some important questions about the present. Exploring key motivations, environments, and cause and effect, this book provides essential perspective as radical nationalist movements have once again reemerged in many parts of the world.
Author: Niklas Olsen
Publisher: Springer
ISBN: 3319895842
Category : Social Science
Languages : en
Pages : 308
Get Book
Book Description
This book presents a new intellectual history of neoliberalism through the exploration of the sovereign consumer. Invented by neoliberal thinkers in the interwar period, this figure has been crucial to the construction and legimitization of neoliberal ideology and politics. Analysis of the sovereign consumer across time and space demonstrates how neoliberals have linked the figure both to the idea of democracy as a method of choice, and also to a re-invention of the market as the democratic forum par excellence. Moreover, Olsen contemplates how the sovereign consumer has served to marketize politics and functioned as a major driver in a wide-ranging transformation in political thinking, subjecting traditional political values to the narrow pursuit of economic growth. A politically timely project, The Sovereign Consumer will have a wide appeal in academic circles, especially for those interested in consumer and welfare studies, and in political, economic and cultural thought in the twentieth century.
