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Author: Peter Bell
Publisher: Berklee Press
ISBN: 1540094316
Category : Music
Languages : en
Pages : 164
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Book Description
(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"
Author: Peter Bell
Publisher: Berklee Press
ISBN: 1540094316
Category : Music
Languages : en
Pages : 164
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Book Description
(Berklee Guide). Produce music for profit! Learn to create commercial music for the contemporary marketplace for advertising, music libraries, TV, and more. Understand the creative, technical/production, and business skills and practices required to produce commercial music. This step-by-step manual will help you sustain a career as a music creator. Author Peter Bell shares audio and video examples and detailed case studies of his work in the industry, including creating the theme for This Old House , and jingles and scoring for many well-known commercial brands. You will learn to: * Produce music for advertising, TV themes, music libraries, and more * Market your services to direct-to-business clients as well as advertising agencies and other commercial music consumers * Understand the client brief and the expectations and requirements of advertising songs ("jingles"), underscores, library "track packages," TV music (themes, bumpers, beds), and other formats * Produce voiceovers, scores and live ensemble and vocal recording sessions, all with high production values * Develop a sustainable business, considering issues such as business structures, staffing roles and responsibilities, facilities, your reel, contracts, competitive bidding, billing, and other essentials of running a successful "music house"
Author: Michael Farquharson
Publisher: Berklee Press
ISBN: 1476867259
Category : Music
Languages : en
Pages : 158
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Book Description
(Berklee Guide). Writers of commercial music are more in demand than ever before. The rules have changed in the past decade, and the contemporary writer needs a multifaceted skillset in order to succeed in business. This book will help you master the three roles of the new job: writer, producer, and engineer. You will learn to set up a profitable business model for creating commercial music, providing your clients with music that fits their needs and budget, at today's quality standards. Whether your interest is in producing music for jingles, film scores, videogames, corporate presentations, or other commercial areas, this book will reveal how to set up shop, find work, and create music at today's demanding professional standards.
Author: Hal Leonard Corp
Publisher: Hal Leonard Publishing Corporation
ISBN: 9780876392010
Category : Music
Languages : en
Pages :
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Book Description
(Berklee Guide). Audio is accessed online using the unique code inside the book and can be streamed or downloaded. The audio files include PLAYBACK+, a multi-functional audio player that allows you to slow down audio without changing pitch, set loop points, change keys, and pan left or right.
Author: David Suisman
Publisher: Harvard University Press
ISBN: 067403337X
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
From Tin Pan Alley to grand opera, player-pianos to phonograph records, David Suisman’s Selling Sounds explores the rise of music as big business and the creation of a radically new musical culture. Around the turn of the twentieth century, music entrepreneurs laid the foundation for today’s vast industry, with new products, technologies, and commercial strategies to incorporate music into the daily rhythm of modern life. Popular songs filled the air with a new kind of musical pleasure, phonographs brought opera into the parlor, and celebrity performers like Enrico Caruso captivated the imagination of consumers from coast to coast. Selling Sounds uncovers the origins of the culture industry in music and chronicles how music ignited an auditory explosion that penetrated all aspects of society. It maps the growth of the music business across the social landscape—in homes, theaters, department stores, schools—and analyzes the effect of this development on everything from copyright law to the sensory environment. While music came to resemble other consumer goods, its distinct properties as sound ensured that its commercial growth and social impact would remain unique. Today, the music that surrounds us—from iPods to ring tones to Muzak—accompanies us everywhere from airports to grocery stores. The roots of this modern culture lie in the business of popular song, player-pianos, and phonographs of a century ago. Provocative, original, and lucidly written, Selling Sounds reveals the commercial architecture of America’s musical life.
Author: Spencer Salazar
Publisher: Simon and Schuster
ISBN: 1638353204
Category : Computers
Languages : en
Pages : 344
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Book Description
Summary Programming for Musicians and Digital Artists: Creating Music with ChucK offers a complete introduction to programming in the open source music language ChucK. In it, you'll learn the basics of digital sound creation and manipulation while you discover the ChucK language. As you move example-by-example through this easy-to-follow book, you'll create meaningful and rewarding digital compositions and "instruments" that make sound and music in direct response to program logic, scores, gestures, and other systems connected via MIDI or the network. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About this Book A digital musician must manipulate sound precisely. ChucK is an audio-centric programming language that provides precise control over time, audio computation, and user interface elements like track pads and joysticks. Because it uses the vocabulary of sound, ChucK is easy to learn even for artists with little or no exposure to computer programming. Programming for Musicians and Digital Artists offers a complete introduction to music programming. In it, you'll learn the basics of digital sound manipulation while you learn to program using ChucK. Example-by-example, you'll create meaningful digital compositions and "instruments" that respond to program logic, scores, gestures, and other systems connected via MIDI or the network. You'll also experience how ChucK enables the on-the-fly musical improvisation practiced by communities of "live music coders" around the world. Written for readers familiar with the vocabulary of sound and music. No experience with computer programming is required. What's Inside Learn ChucK and digital music creation side-by-side Invent new sounds, instruments, and modes of performance Written by the creators of the ChucK language About the Authors Perry Cook, Ajay Kapur, Spencer Salazar, and Ge Wang are pioneers in the area of teaching and programming digital music. Ge is the creator and chief architect of the ChucK language. Table of Contents Introduction: ChucK programming for artistsPART 1 INTRODUCTION TO PROGRAMMING IN CHUCK Basics: sound, waves, and ChucK programming Libraries: ChucK's built-in tools Arrays: arranging and accessing your compositional data Sound files and sound manipulation Functions: making your own tools PART 2 NOW IT GETS REALLY INTERESTING! Unit generators: ChucK objects for sound synthesis and processing Synthesis ToolKit instruments Multithreading and concurrency: running many programs at once Objects and classes: making your own ChucK power tools Events: signaling between shreds and syncing to the outside world Integrating with other systems via MIDI, OSC, serial, and more
Author: Nicolai Graakjaer
Publisher: Routledge
ISBN: 1317671902
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
Author: Eric Beall
Publisher: Billboard Books
ISBN: 0307875180
Category : Music
Languages : en
Pages : 290
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Book Description
The Billboard Guide to Writing and Producing Songs that Sell unveils the secrets to climbing the charts and reaching success in today’s ultracompetitive music industry. Eric Beall supplies his firsthand knowledge of today’s record business, as well as interviews with successful writers, producers, and executives from the worlds of pop, hip-hop, country, adult contemporary, and R&B. The result: a proven approach to constructing songs that open doors, create careers, and communicate to listeners around the world. Key areas explored include: •How does a song become a hit? •What makes a song a single? •Is there a formula for creating a hit? Fun and practical exercises provide opportunities to hone skills and expose specific talents, helping songwriters combine their unique voices to the demands of the commercial marketplace. Filled with fresh ideas that will spark beginners and veterans alike, this book will lead the way toward the industry’s ultimate challenge: the creation of that chart-topping hit song.
Author: Jeffrey Brabec
Publisher: Schirmer Trade Books
ISBN: 0857126466
Category : Music
Languages : en
Pages : 537
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Book Description
The Insider's Guide to Making Money in the Music Industry. Millions dream of attaining glamour and wealth through music. This book reveals the secrets of the music business that have made fortunes for the superstars. A must-have for every songwriter, performer and musician.
Author: Andrea Stolpe
Publisher: Hal Leonard Corporation
ISBN: 1495029603
Category : Music
Languages : en
Pages : 218
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Book Description
(Berklee Guide). Learn to write songs! This book presents the basic concepts of popular songwriting, such as song construction, creativity techniques, melodic and harmonic development, how to write memorable lyrics, and other core topics. Hands-on exercises make it practical, and the accompanying recording illustrates the concepts for those who don't yet read music.
Author: Dennis DeSantis
Publisher:
ISBN: 9783981716504
Category :
Languages : en
Pages : 341
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Book Description
