Author: Brian Tracy
Publisher: Mission Publishing Company
ISBN: 9780974961804
Category : Leadership
Languages : en
Pages : 0

Get Book Here

Book Description

Author: Anthony Ulwick
Publisher: McGraw Hill Professional
ISBN: 0071501126
Category : Business & Economics
Languages : en
Pages : 242

Get Book Here

Book Description
A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation." -Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requirements" to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually. In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as "outcome-driven" innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated. Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as "needs," "benefits," "specifications," and "solutions," Ulwick argues that researchers should silence the literal "voice of the customer" and focus on the "metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done." Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives. With the same profound insight, simplicity, and uncommon sense that propelled The Innovator's Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process--from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to: Obtain unique customer inputs that make predictable innovation possible Recognize opportunities for disruption, new market creation, and core market growth--well before competitors do Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value Systematically define breakthrough products and services concepts Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates--and create the products and services customers really want.

Author: Henry Kressel
Publisher: Harvard Business Review Press
ISBN: 1625278306
Category : Business & Economics
Languages : en
Pages : 233

Get Book Here

Book Description
Create a world-changing venture. Silicon Valley’s latest trend for creating new ventures is based on trial and error: test market needs with new product concepts and a minimum amount of capital, expect that the product may not meet the market need, so fail fast and try another product with the hope that a product-market fit will eventually emerge. But this fail fast, step-and-pivot philosophy is like taking a random walk in the forest without a compass. If You Really Want to Change the World is about helping entrepreneurs find true north. Henry Kressel and Norman Winarsky—technologists, inventors, and investors with stellar track records—provide a guide for those who wish to create a market-leading company that will have a real impact: a disciplined and staged approach they have used to launch, invest in, and develop scores of highly successful companies. If You Really Want to Change the World leads entrepreneurs through the critical stages of venture development, from concept to acquisition or public offering to maintaining a rich culture of innovation in the company. It is a guide by innovators for innovators, with approaches that are practical and timeless. Drawing on the authors’ experiences as well as those of their partners from around the world, Kressel and Winarsky share the stories of their triumphs and misses, demonstrate their method in action, and inspire their readers in the process. There are more opportunities now than ever before to build breakthrough companies that touch millions of lives. If this is your goal, let this book be your guide to creating world-changing ventures.

Author: Dorie Clark
Publisher: Penguin
ISBN: 0698170482
Category : Business & Economics
Languages : en
Pages : 226

Get Book Here

Book Description
Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.

Author: Ryan Daniel Moran
Publisher: BenBella Books
ISBN: 1950665143
Category : Business & Economics
Languages : en
Pages : 206

Get Book Here

Book Description
This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

Author: Brian Tracy
Publisher: Penguin
ISBN: 0399183817
Category : Self-Help
Languages : en
Pages : 241

Get Book Here

Book Description
Discover 10 Essential Ways to Make the Most of Your Time "Time is money," as the saying goes, but most of us never feel we have enough of either. In Master Your Time, Master Your Life, internationally acclaimed productivity expert and bestselling author Brian Tracy presents a brilliant new approach to time management that will help you gain control of your time and accomplish far more, faster and more easily than you ever thought possible. Drawing on the latest research in productivity science and Tracy's decades of expertise, this breakthrough program allocates time into ten categories of priority--including strategic planning/goal setting, people and family, income improvement, rest/relaxation, and even creative time--and reveals the best techniques for focusing on each effectively. By thoughtfully applying the principles in Master Your Time, Master Your Life, you'll not only achieve greater results and reach your goals more quickly and successfully, you'll also have more time to devote to what you truly love.

Author: Jennifer Gluckow
Publisher: Sound Wisdom
ISBN: 0996207732
Category : Business & Economics
Languages : en
Pages : 367

Get Book Here

Book Description
You’ve heard the term “…in a New York minute,” and you have your own ideas of what it means. Jennifer Gluckow defines it as “fast, clear, direct, and successful.” That’s the way of New York, and it’s the way sales are made (or lost) in New York City, and everywhere else on the planet. Jennifer Gluckow’s concepts and strategies for selling follow the timeless New York City line, “If you can make it there you can make it anywhere,” transitioned to, “If you can make the sale there, you can make the sale anywhere.” 212 is a sales nuance – it’s the boiling point, the tipping point, and the emotional point. It’s the NYC area code, and it’s the number of mastery ideas and strategies in Jennifer’s book that will bring salespeople success. Whether you’re a sales newbie or a sales master, Jennifer’s 212 New York minutes will bring your sales and your customers to the buying point. From attracting customers online and face-to-face, to helping secure lifelong relationships, referrals and reorders, by building trust over time, minute by minute; to ensuring profitable sales and customer loyalty, you will learn 212 strategies that when put into practice, will make your sales and success soar. Jennifer Gluckow has mastered what it takes to “make it” in New York, and her book, Sales in a New York Minute, will teach you how to make sales anywhere. Jennifer Gluckow has northeastern smarts and New York City savvy – a rare combination that has her positioned as the next big thing in sales. Okay, she’s not ALL New York. She’s traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. She grew up in a successful book manufacturing family business run by her parents. Their dinner table conversations were a MBA real-world business education years before she graduated from the Olin School of Business at Washington University in St. Louis. Jennifer’s a speaker, trainer, writer, blogger, Facebooker, Instagrammer, Tweeter, podcaster and YouTuber. She is online and on the money, and her mission is to teach you how to make it anywhere.

Author: Keith Ferrazzi
Publisher: Crown Currency
ISBN: 0385530226
Category : Self-Help
Languages : en
Pages : 338

Get Book Here

Book Description
Disregard the myth of the lone professional “superman” and the rest of our culture’s go-it alone mentality. The real path to success in your work and in your life is through creating an inner circle of “lifeline relationships” – deep, close relationships with a few key trusted individuals who will offer the encouragement, feedback, and generous mutual support every one of us needs to reach our full potential. Whether your dream is to lead a company, be a top producer in your field, overcome the self-destructive habits that hold you back, lose weight or make a difference in the larger world, Who’s Got Your Back will give you the roadmap you’ve been looking for to achieve the success you deserve. Keith Ferrazzi, the internationally renowned thought leader, consultant, and bestselling author of Never Eat Alone, shows us that becoming a winner in any field of endeavor requires a trusted team of advisors who can offer guidance and help to hold us accountable to achieving our goals. It is the reason PH.D candidates have advisor teams, top executives have boards, world class athletes have fitness coaches, and presidents have cabinets. In this step-by-step guide to the powerful principles behind personal growth and change, you’ll learn how to: · Master the mindsets that will help you to build deeper, more trusting “lifeline relationships” · Overcome the career-crippling habits that hold you back, once and for all · Get further, faster by setting goals in a dramatically more powerful way · Use “sparring” as a productive tool to make the decisions that will fuel personal success · Replace the yes men in your life with those who get it and care – and will hold you accountable to achieving your goals · Lower your guard and let others help! None of us can do it alone. We need the perspective and advice of a trusted team. And in Who’s Got Your Back, Keith Ferrazzi shows us how to put our own “dream team” together.

Author: Maggie Mongan
Publisher: Brilliant Biz Book Series
ISBN:
Category :
Languages : en
Pages : 238

Get Book Here

Book Description
Winning formulas to determine which activities truly drive profit, develop and nurture people as your greatest asset, discover new approaches to be more efficient, and build a peacefully performing business so you can step into your potential.

Author: David C.M. Carter
Publisher: Penguin
ISBN: 1101628383
Category : Self-Help
Languages : en
Pages : 338

Get Book Here

Book Description
Choose to be the best version of yourself—and keep on choosing it! For the first time, the world's leading mentor David C.M. Carter shares his most effective "breakthrough" secrets in this practical guide to becoming the best you can be. Previously only accessible to his handful of exclusive international clients, these strategies are the key to a more successful and happier you. By following them, you will learn how to identify and clarify your goals—and then achieve them in every area of your life. With simple easy-to-action "breakthroughs" outlined in each chapter, complete with how-to tools, you'll have no excuse to live anything less than the life you were destined to live.