Author: Roger Cusa
Publisher: Editorial Almuzara
ISBN: 8483565498
Category : Business & Economics
Languages : en
Pages : 149
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Book Description
¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.
Author: Roger Cusa
Publisher: LID Editorial
ISBN: 9788483565483
Category : Business & Economics
Languages : es
Pages : 179
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Book Description
• Prólogo de José María Castillejo • ¿Piensas que no tienes talento? • La generación digital • Casos de éxito • Yo también puedo hacerlo • Webcam • Fans • Hollywood • El manifiesto del Internetenimiento
Author: Lamelo Varela, Carles
Publisher: Editorial UOC
ISBN: 8491163700
Category : Computers
Languages : en
Pages : 124
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Book Description
La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.
Author: Roger Cusa
Publisher: Createspace Independent Publishing Platform
ISBN: 9781530478323
Category :
Languages : en
Pages : 246
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Book Description
Rethink! Revise! Reinvent! Whether you are a marketing director in a global company or the founder of a small venture, the proven path to drive significant business growth is to create a new competitive space: a new category. Reinvention is at the heart of this issue. In an era when consumers have access to unlimited choices, creating an average product and selling it in an average way is a recipe for failure. This book is about creating new growth in business through innovation. It is not about incremental ideas or doing something slightly better. This book is about reinventing things, about reinventing the egg. This is your chance to benefit from marketing expert Roger Cusa's vast experience in new brands and innovation. Cusa provides practical, easy-to-follow steps and includes over one hundred real-life inspiring stories and fascinating examples of innovative endeavors. Roger Cusa is a marketing director with over fifteen years of experience launching and managing global brands, such as Subway, Burger King, Ferrero Group, Mapa Spontex, and Flamagas.
Author: Amor Towles
Publisher: Random House
ISBN: 0091944244
Category : Fiction
Languages : en
Pages : 482
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Book Description
From the New York Times bestselling author of Rules of Civility. 'A comic masterpiece.' The Times 'Winning . . . gorgeous . . . satisfying . . . Towles is a craftsman.' New York Times Book Review 'A work of great charm, intelligence and insight.' Sunday Times 'Everything a novel should be: charming, witty, poetic and generous. An absolute delight.' Mail on Sunday 'If we do a better book than this one on the book club this year we will be very very lucky.' Matt Williams, Radio 2 Book Club 'Abundant in humour, history and humanity' Sunday Telegraph 'Wistful, whimsical and wry.' Sunday Express On 21 June 1922 Count Alexander Rostov - recipient of the Order of Saint Andrew, member of the Jockey Club, Master of the Hunt - is escorted out of the Kremlin, across Red Square and through the elegant revolving doors of the Hotel Metropol. But instead of being taken to his usual suite, he is led to an attic room with a window the size of a chessboard. Deemed an unrepentant aristocrat by a Bolshevik tribunal, the Count has been sentenced to house arrest indefinitely. While Russia undergoes decades of tumultuous upheaval, the Count, stripped of the trappings that defined his life, is forced to question what makes us who we are. And with the assistance of a glamorous actress, a cantankerous chef and a very serious child, Rostov unexpectedly discovers a new understanding of both pleasure and purpose.
Author: The Getty Conservation Institute
Publisher: Getty Publications
ISBN: 0892361816
Category : Art
Languages : en
Pages : 492
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Book Description
On October 14-19, 1990, the 6th International Conference on the Conservation of Earthen Architecture was held in Las Cruces, New Mexico. Sponsored by the GCI, the Museum of New Mexico State Monuments, ICCROM, CRATerre-EAG, and the National Park Service, under the aegis of US/ICOMOS, the event was organized to promote the exchange of ideas, techniques, and research findings on the conservation of earthen architecture. Presentations at the conference covered a diversity of subjects, including the historic traditions of earthen architecture, conservation and restoration, site preservation, studies in consolidation and seismic mitigation, and examinations of moisture problems, clay chemistry, and microstructures. In discussions that focused on the future, the application of modern technologies and materials to site conservation was urged, as was using scientific knowledge of existing structures in the creation of new, low-cost, earthen architecture housing.
Author: J. Esteban Hernández Bermejo
Publisher: Food & Agriculture Org.
ISBN: 9789251032176
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
About neglected crops of the American continent. Published in collaboration with the Botanical Garden of Cord�ba (Spain) as part of the Etnobot�nica92 Programme (Andalusia, 1992)
Author: Ryder Carroll
Publisher: Fourth Estate
ISBN: 9780008261375
Category : Appointment books
Languages : en
Pages : 310
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Book Description
The system combines elements of a wishlist, a to-do list, and a diary. It makes it easy to get thoughts out of your head and onto paper, to see them clearly and decide what to do about them
Author: Jill Bolte Taylor
Publisher: Penguin
ISBN: 1101213973
Category : Biography & Autobiography
Languages : en
Pages : 220
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Book Description
"Transformative...[Taylor's] experience...will shatter [your] own perception of the world."—ABC News The astonishing New York Times bestseller that chronicles how a brain scientist's own stroke led to enlightenment On December 10, 1996, Jill Bolte Taylor, a thirty-seven- year-old Harvard-trained brain scientist experienced a massive stroke in the left hemisphere of her brain. As she observed her mind deteriorate to the point that she could not walk, talk, read, write, or recall any of her life-all within four hours-Taylor alternated between the euphoria of the intuitive and kinesthetic right brain, in which she felt a sense of complete well-being and peace, and the logical, sequential left brain, which recognized she was having a stroke and enabled her to seek help before she was completely lost. It would take her eight years to fully recover. For Taylor, her stroke was a blessing and a revelation. It taught her that by "stepping to the right" of our left brains, we can uncover feelings of well-being that are often sidelined by "brain chatter." Reaching wide audiences through her talk at the Technology, Entertainment, Design (TED) conference and her appearance on Oprah's online Soul Series, Taylor provides a valuable recovery guide for those touched by brain injury and an inspiring testimony that inner peace is accessible to anyone.
Author: Ana Victoria Calderon
Publisher: Quarry Books
ISBN: 1589239695
Category : Art
Languages : en
Pages : 139
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Book Description
Creative Watercolor offers beginners a fun, modern, and practical approach to a timeless medium with instructions on how to paint simple motifs and lettering and embellish projects beautifully. In Creative Watercolor, popular watercolor artist and workshop instructor Ana Victoria Calderon shares her step-by-step techniques for painting modern motifs in this classic medium. Through a series of easy tutorials and projects, you will: Get an overview of basic materials and tools, plus options for embellishing your paintings Master essential techniques, starting with easy warm-up activities, learning to layer, and getting into the flow with watercolor, plus an introduction to scanning and digital editing for making multiples Learn to paint a variety of simple, beautiful motifs: flowers and leaves, butterflies and critters, fruits and vegetables, and delightful lettering Use what you've learned to create unique, stylish stationery, including beautiful invitations, place cards, menus, monograms, recipe gift cards, thank you notes—any project you can imagine, for any kind of event you can think of! There's never been a better time to dive into the world of watercolor, so why wait? Grab a brush and get painting!
