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Corporate Strategy

Corporate Strategy PDF Author: David J. Collis
Publisher:
ISBN: 9780071144650
Category : Business planning
Languages : en
Pages : 764

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Book Description
Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.