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Author: Michael H. Morris
Publisher: Cengage Learning
ISBN: 9780538478922
Category : Business & Economics
Languages : en
Pages : 496
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Book Description
CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Michael H. Morris
Publisher: Cengage Learning
ISBN: 9780538478922
Category : Business & Economics
Languages : en
Pages : 496
Get Book
Book Description
CORPORATE ENTREPRENEURSHIP & INNOVATION is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE ENTREPRENEURSHIP & INNOVATION provides detailed, actionable answers to the what, how, where, and who questions surrounding corporate entrepreneurship in today's dynamic business environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Peter Drucker
Publisher: Routledge
ISBN: 1317601351
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
How can management be developed to create the greatest wealth for society as a whole? This is the question Peter Drucker sets out to answer in Innovation and Entrepreneurship. A brilliant, mould-breaking attack on management orthodoxy it is one of Drucker’s most important books, offering an excellent overview of some of his main ideas. He argues that what defines an entrepreneur is their attitude to change: ‘the entrepreneur always searches for change, responds to it and exploits it as an opportunity’. To exploit change, according to Drucker, is to innovate. Stressing the importance of low-tech entrepreneurship, the challenge of balancing technological possibilities with limited resources, and the organisation as a learning organism, he concludes with a vision of an entrepreneurial society where individuals increasingly take responsibility for their own learning and careers. With a new foreword by Joseph Maciariello
Author: Robert Wolcott
Publisher: McGraw Hill Professional
ISBN: 0071598332
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Create Business and Generate Profits inNew Markets through Innovation! “The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.” Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management “An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission and strategy . . . and achieve results.” William J. Perry, former U.S. Secretary of Defense “Wolcott and Lippitz are not only insightful, they are spot on. This is exactly the book corporate leaders—from CEOs and functional executives to corporate entrepreneurial teams—need to help them navigate theexceptional challenges of organic growth and innovation.” Betsy Holden, Senior Advisor, McKinsey & Company, and former Co-CEO, Kraft Foods, Inc. About the Book: IBM reports $15 billion of annualnew revenues from 22 EmergingBusiness Opportunities. In 2008, $4 billion in revenues fromcompanywide innovation efforts allowedWhirlpool to maintain its top line, despiteglobal recession and the steep dropin housing markets. A DuPont business group leader,Ellen Kullman, backed an ambitious newbusiness creation program and laterbecame DuPont’s CEO. Each of these companies has learned how tocreate new businesses on a repeatable basis.In Grow from Within, two leading scholarsfrom the Kellogg School of Managementexplain how your company can discover theright approach to corporate entrepreneurshipand make it profitable. Taking innovation to the next level, corporateentrepreneurship is the process of buildingnew businesses within an established organization—new businesses that are distinctfrom the core company but that leveragesome of its most powerful assets.Grow from Within examines: The fundamentals of designing anew business The four dominant models ofcorporate entrepreneurship Ways to align your innovationprogram with your strategy Leadership requirements fordeveloping new businesses Innovation is critical to business successand growth, but it’s only the first step. Withoutstrategically driven processes to turninsights into growing businesses, even thebest ideas can fail. Creativity is often serendipitous;innovation management shouldnot be. Grow from Within provides the knowledgeyou need to conceive and design valuablenew businesses that breathe life into ideasand dramatically improve your top and bottomlines.
Author: Paul Burns
Publisher: Bloomsbury Publishing
ISBN: 1350304883
Category : Business & Economics
Languages : en
Pages : 503
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Book Description
Written by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic. After an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership and strategy. The third section focusses on the entrepreneurial mind-set, including how to encourage creativity, business ideas and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development and the role of shareholder value. It is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, internal challenges of managing creativity and show how to foster an entrepreneurial culture. This is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship or Corporate Venturing at undergraduate, postgraduate or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation. New to this Edition: - Fully revised and updated content throughout with new four-part structure - Brand new case studies in every chapter, featuring some of the world's highest profile companies from across the globe - A greater focus on innovation, including a new chapter on this topic at the start of the book - New chapters on 'Developing a Business Model', 'Managing Change' and 'Managing Risk' - New on-page glossary with key terms highlighted in the text and defined in the margins - New Activities and Group Discussion topics at the end of each chapter
Author: Paul Burns
Publisher: Palgrave MacMillan
ISBN: 9781137483669
Category : Business & Economics
Languages : en
Pages :
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Book Description
This innovative text considers the personal qualities of successful entrepreneurs and the manner in which they do business. It demonstrates how these qualities can be replicated to form an organizational architecture that encourages entrepreneurship at all levels within a company.
Author: Donald Kuratko
Publisher: Taylor & Francis
ISBN: 0429951027
Category : Business & Economics
Languages : en
Pages : 382
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Book Description
Effectiveness is the underlying theme for this introduction to disruptive innovation. The book tells the manager, or student, what they need to know in transforming the thinking in an organization to an innovative mindset in the twenty-first century. Corporate Innovation explains the four stages of the innovation process, and demonstrates how to improve skills in the innovation process, and unleash personal innovative abilities. This book also presents ways to assess the organization’s attitudes toward innovation, providing insights into how to diagnose creative and innovative performance problems in the organization. Beginning with an overview of concepts involved with an innovative organization today, this book explores the fundamental aspects of the individual, the organization and the implementation. An I-Organization is a combination of: I-Skills developed within individuals I-Design thinking functions needed to shape innovation I-Teams that emerge from the HR perspective of structuring the appropriate climate I-Solution needed to provide a foundation for implementing any innovative ideas Essential reading for students of corporate innovation, corporate ventures, corporate strategy, or human resources, this book also speaks to the specific needs of active managers charged with the expectation of enhancing the innovative prowess of their organization. Instructors’ outlines, lecture slides, and a test bank round out the ancillary online resources for this title.
Author: Dick Whittington
Publisher: Cambridge University Press
ISBN: 1108470505
Category : Business & Economics
Languages : en
Pages : 481
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Book Description
Provides a practical introduction to business design and entrepreneurship in the digital economy for non-business students.
Author: Véronique Bouchard
Publisher: Routledge
ISBN: 1317602978
Category : Business & Economics
Languages : en
Pages : 164
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Book Description
Entrepreneurship is vital for companies’ success, to allow them to adapt and grow in today’s interlinked and turbulent business environments. Yet as they grow in size and complexity, many companies become less innovative and more rigid. The challenge of how to deal with these trends has led to the rise of the field of Corporate Entrepreneurship, looking at the development of new business ideas and opportunities within established firms. This book provides an effective entry point to Corporate Entrepreneurship as an academic field and a management practice. Corporate Entrepreneurship leads readers through an overview of real-life Corporate Entrepreneurship; the aims, organisational models, implementation and results. Covering theoretical perspectives, empirical findings and practical concerns, the book also switches between the perspective of the individual and the organisation. Written by two specialists of the discipline, the book includes a wealth of real-life case studies, covering over three decades of Corporate Entrepreneurship practices, by companies of all sizes, geographies and sectors. With coverage of such topics as Internal Corporate Venturing and Participative Innovation, this thoughtful text will be required reading for entrepreneurship students around the world.
Author: Robert D. Hisrich
Publisher: SAGE Publications
ISBN: 1483322661
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
The first book to look at innovation/entrepreneurship from an international perspective, Managing Innovation and Entrepreneurship: A Global Perspective provides a step-by-step process for managing innovation and entrepreneurship in an organization in both turbulent and stable economic times. Authors Robert D. Hisrich and Claudine Kearney demonstrate how to manage innovation on a day-to-day basis—using a wide range of real world scenarios, theories, principles, best practices, case studies, and modern examples. The book provides detailed coverage of each aspect of the process of innovation required to achieve success, including what it takes to build an innovative and entrepreneurial organization, how to develop innovation and entrepreneurship in both individuals and teams, how to manage and operationalize innovation and entrepreneurship, how to develop a global business plan, and more.
Author: Tendayi Viki
Publisher:
ISBN: 9789462763074
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation. Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. * The world around us is changing rapidly. There is now more pressure on established companies to innovate. * The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. * The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. * The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year. Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.
