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Author: Nick Lakin
Publisher: Routledge
ISBN: 1351279025
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
"We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?" Companies around the world are trying to answer these questions. Many are asking the same questions even as, collectively, they continue to spend billions on their communities. How do they know which activities are really worthwhile? Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever "how to" roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. It is designed to be practical, for those who want to act upon what they have read. It will fill a long-neglected niche as a day-to-day reference guide for practitioners. Corporate Community Involvement demonstrates what to do and how to do it. The advice is backed up by inspiring interviews with best-in-class practitioners from businesses such as Microsoft, GlaxoSmithKline, Ericsson, and Deutsche Bank and leading international Corporate Responsibility and Community Involvement experts. The book highlights proven best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide to developing and implementing a comprehensive and successful approach to Corporate Community Involvement. It shows how to: conduct a current state analysis and devise a strategy, organize staffing and budgets, integrate Corporate Community Involvement throughout the business and create high-profile programs, partner across sectors, measure and evaluate results, communicate successful activities, and overcome challenges. Corporate Community Involvement has an international perspective: the models and principles advocated are adaptable anywhere in the world. Also, it is designed to have as much relevance to a small or medium-sized enterprise as to a multinational. The book outlines the history and future of Corporate Community Involvement, explaining the business context and why companies need to manage their programs strategically. It also distinguishes between the growing lexicon of terminologies and provides clear definitions of terms such as "philanthropy", "sponsorship", "Corporate Citizenship", "Corporate Responsibility" and "Sustainability", advising when they are appropriate and how each can add value to corporate activities. This will be an indispensible resource for those working at the interface between business and the community. New or developing practitioners will learn from both the successes and failures of those before them. Representatives from other sectors, notably government, international agencies, NGOs, and academia, will come to understand companies' internal requirements for cross-sector collaboration programs in the community better. And students interested in this field will be better equipped to start careers.
Author: Nick Lakin
Publisher: Routledge
ISBN: 1351279025
Category : Business & Economics
Languages : en
Pages : 312
Get Book Here
Book Description
"We need to do Community Involvement better – we know we're spending millions each year on charitable causes; how can we find out what is really effective and what people will appreciate us for? Who should we partner with? How can we make a real difference in society and help our business?" Companies around the world are trying to answer these questions. Many are asking the same questions even as, collectively, they continue to spend billions on their communities. How do they know which activities are really worthwhile? Building on the authors' own extensive global experience at Nokia and E.ON, as well as the experience of many other experts in the field, this book offers the first-ever "how to" roadmap for managers on the comprehensive implementation of strategic Community Involvement inside their companies. It is designed to be practical, for those who want to act upon what they have read. It will fill a long-neglected niche as a day-to-day reference guide for practitioners. Corporate Community Involvement demonstrates what to do and how to do it. The advice is backed up by inspiring interviews with best-in-class practitioners from businesses such as Microsoft, GlaxoSmithKline, Ericsson, and Deutsche Bank and leading international Corporate Responsibility and Community Involvement experts. The book highlights proven best-practice approaches, effective methods, and concise tools to help managers "get there faster" and "get it right first time." The core of the book is a step-by-step guide to developing and implementing a comprehensive and successful approach to Corporate Community Involvement. It shows how to: conduct a current state analysis and devise a strategy, organize staffing and budgets, integrate Corporate Community Involvement throughout the business and create high-profile programs, partner across sectors, measure and evaluate results, communicate successful activities, and overcome challenges. Corporate Community Involvement has an international perspective: the models and principles advocated are adaptable anywhere in the world. Also, it is designed to have as much relevance to a small or medium-sized enterprise as to a multinational. The book outlines the history and future of Corporate Community Involvement, explaining the business context and why companies need to manage their programs strategically. It also distinguishes between the growing lexicon of terminologies and provides clear definitions of terms such as "philanthropy", "sponsorship", "Corporate Citizenship", "Corporate Responsibility" and "Sustainability", advising when they are appropriate and how each can add value to corporate activities. This will be an indispensible resource for those working at the interface between business and the community. New or developing practitioners will learn from both the successes and failures of those before them. Representatives from other sectors, notably government, international agencies, NGOs, and academia, will come to understand companies' internal requirements for cross-sector collaboration programs in the community better. And students interested in this field will be better equipped to start careers.
Author: Bilge Uyan-Atay
Publisher: Routledge
ISBN: 1317159527
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies’ strategy implementation are now so extensive that they are having a profound impact on community development. Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective. The author’s native Turkey is a secular, developing country with a growing economy. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility.
Author: Edmund M. Burke
Publisher: Bloomsbury Publishing USA
ISBN: 0313389993
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their license to operate. Burke describes strategies and programs of action that enable companies to develop trust and thus maintain their license to operate. He also describes ways to use philanthropy and volunteer programs to achieve a competitive advantage. The public environment in which companies operate has changed significantly since the 1970s. Communities, in response to elected officials and community groups, are demanding that companies observe new norms of behavior. They expect companies to respect the environment, respond to the concerns of the community residents, and contribute to the support of community institutions. As Burke illustrates, a company's community reputation also affects the behavior of consumers and employees. Consumers prefer to buy products from companies that are involved in the community. Employees are attracted to companies that have a good community reputation. Just as successful companies need to be a supplier of choice, an employer of choice, and an investor of choice, they now have to become a neighbor of choice. They have to behave in ways that build a legacy of trust in order to be positioned positively in the community. As Burke shows, to be a neighbor of choice, a company has to pursue three strategies: build sustainable and ongoing relationships with key community individuals, groups, and organizations; institute procedures that anticipate and respond to community expectations, concerns, needs, and issues; and focus the company's community programs on ways that promote and strengthen the community's quality of life and which also support the business goals of the company. The strategies developed by Burke will be of great use to community and public affairs managers and general managers of corporations as well as CEOs and other executive officers. Students in courses on corporate strategy and general management will find the book of value, as will students in courses on non-profit management.
Author: Alan S. Gutterman
Publisher: Business Expert Press
ISBN: 1953349919
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities. Sustainability is about the long-term wellbeing of society, an issue that encompasses a wide range of aspirational targets including ending poverty and hunger; ensuring healthy lives and promoting wellbeing for all; ensuring inclusive and equitable quality education and promoting lifelong learning opportunities for all; and promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all. Clearly the challenges associated with pursuing the goals are daunting and for most businesses it may be difficult for them to see how they can play a meaningful role in address them. While it is common for “society” to be identified as an organizational stakeholder, the reality is that one company cannot, acting on its own, achieve all the goals associated with societal wellbeing. However, every company, regardless of its size, can make a difference in some small, yet meaningful way, in the communities in which they operate, and more and more attention is being focused on the impact that companies have within their communities. Focusing on the community level allows an organization to set meaningful targets and implement programs that fit the scale of its operations and which can provide the most immediate value to the organization and its stakeholders. Societal wellbeing projects and initiatives must ensure that the organization does not compromise, and instead improves, the wellbeing of local communities through its value chain and in society-at-large. This book is a comprehensive guide to community engagement and investment, beginning with a survey of community-related voluntary standards and then turning to strategy and management, community engagement, community investment and reporting and communications on community-related activities.
Author: Frank Koch
Publisher: Springer Science & Business Media
ISBN: 1461329043
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
Somehow it surprises me that this book wasn't written earlier, but I'm glad it wasn't. If it had been, Frank Koch probably wouldn't have sensed the vacuum that has existed, and this practical book wouldn't have come to be. I'd like to stress practical. The book describes in a comprehensive and-more importantly-practical way how every corporation can mar shal its financial support, employee talents, and other resources to make a meaningful impact on society. I happen to be one of those corporate executives who believes that a business has a responsibility to make such an impact. My brother Peter agrees. Our father and uncle set an example for us, and the tradition goes back to our great uncles and their uncle, Levi Strauss himself. For more than 125 years Levi Strauss & Co. has shown that social responsibil ity is good business and, in recent years, that it is also compatible with dynamic growth. We are proud of that tradition and what it produced, but 1 think the modern era of social responsibility or corporate citizenship at Levi's got its impetus in 1968 with my association with the National Alliance of Businessmen. It was there that I saw what other companies were doing: innovative ways to train, to transport, to provide jobs. It opened my eyes to areas in which business could become involved, areas I never before thought of as business responsibilities-even areas where it could have an impact.
Author: Debbie Haski-Leventhal
Publisher: SAGE
ISBN: 1529738164
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
This book offers a remarkable collection of chapters, written by the leading scholars in CSR and employee engagement. Using the existing literature, new empirical studies, case studies and thought-provoking insights, this collection of authors discuss why and how to engage employees in CSR and through CSR. Employee engagement in Corporate Social Responsibility focuses on engaging employees in socially responsible initiatives with three major parts of the book: the antecedents that lead to employee engagement in CSR; the processes and opportunities to involve employees; and the impact of the above on employees, the company, non-profit organisations and society. This book contributes to both research and managerial practice by presenting cutting edge knowledge from leading CSR scholars and practitioners.
Author: Gail Joan Taylor Hanson
Publisher:
ISBN:
Category :
Languages : en
Pages : 486
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Book Description
Author: Alessandra Cavalluzzi
Publisher: Wise Ink
ISBN: 9781634891035
Category :
Languages : en
Pages : 144
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Book Description
Is it possible to change the world one company at a time? Absolutely, and this book will show you how. Whether you're a CEO, a human resources professional, or a leader dedicated to making a difference, A Million Dollars in Change will show you how to help make your company a great place to work by making your community a better place to live. A guide to corporate giving that goes beyond checkbook philanthropy, the book provides a step-by-step plan for creating a giving program that engages employees and attracts talent to your company while at the same time forging measurable, impactful partnerships with nonprofits that serve your broader community. Drawing on the author's personal experience in creating a groundbreaking program at her own company, this accessible, easy-to-implement guide to corporate social responsibility proves that creating a million dollars in change doesn't have to cost a mint. A Million Dollars in Change highlights the win-win nature of CSR programs: community organizations get much-needed support while companies grow employee engagement and brand visibility. Corporations have an opportunity--and a responsibility--to make an impact on the communities where their employees live and work, but many business leaders, fearing that the process will be expensive and antithetical to their company's bottom line, are deterred from creating community partnerships. A Million Dollars in Change reveals how even small companies with limited budgets can make a measurable difference in their communities and energize their company's culture at the same time. Alessandra Cavalluzzi has over a decade of experience in Human Resource management, Corporate Social Responsibility (CSR), Corporate Communications, Public Relations, Event Planning, and Employee Engagement. Over the years she's advised both corporate funders and nonprofits, and is a sought-after guest speaker and panelist at HR and nonprofit events. In 2005, Alessandra presented a plan for a corporate giving program to the executive leadership of her company. It was the first program of its kind at the company, and was centered mainly at their headquarters. The program was launched on a very small budget, leveraging existing resources and finding creative ways to support the community through fundraising and volunteerism. Under Alessandra's leadership, over the years the program has flourished and expanded to her company's locations across the country, making it a key driver of engagement among employees. AUTHOR HOME: Bethpage, NY
Author: Lisa Loloma Froholdt
Publisher: Springer
ISBN: 3319691430
Category : Law
Languages : en
Pages : 303
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Book Description
This book addresses the environmental, legal, social, and economic aspects of corporate social responsibility in the maritime industry. It discusses the voluntary aspects of the CSR concept and how the lines between informal and formal rules are merging and becoming fuzzy. Further, it shows how regulation is enhancing responsibility and sustainability in the maritime industry.The book gathers the experiences of the WMU, IMO, UN and public and private actors in developing and developed countries in the maritime industry.
Author: Jan Smithies
Publisher: Routledge
ISBN: 0429864590
Category : Health & Fitness
Languages : en
Pages : 328
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Book Description
Published in 1998. This book brings together both the history of community involvement and health and ideas and proposals for further developing the potential of this approach. It explores the roots and branches of community involvement, drawing together different strands from within and outside the NHS. It explores the impact of the rapid changes in the NHS and in local government on local communities and patients and ways in which current policy can enhance and enable the general public to be more involved in their own health and effective service provision. Ideas, models and case studies are used to illustrate practical ways in which skills and knowledge can be enhanced.
